Creative HEAD February 2018

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GOLDEN TOUCH EXPERIENCE THE POWER OF GOLD WITH THE NEW AND IMPROVED GHD GOLD STYLER
“WHAT I LOVE MOST ABOUT THE NEW GHD GOLD IS HOW EASY IT MAKES WORK. IT’S PERFECT FOR ELIMINATING FRIZZ AND KINKS AND CREATES MOVEMENT AND TEXTURE WITH SHINE AND GLOSS” ADAM REED, GHD GLOBAL BRAND AMBASSADOR THERE’S SOMETHING ABOUT gold – it’s pure, refi ned and luxurious. Back in 2010, ghd launched its now iconic V gold series styler, a must-have tool loved by stylists and consumers alike. A multiple award-winner, with more than seven million units sold worldwide, the most popular ghd tool has stood the test of time as a kitbag staple. Renowned for industry-leading innovation, ghd’s dedicated research and development team in Cambridge has been working behind the scenes to further advance their understanding of how hair is affected by heat styling, on a mission to make styling even easier and healthier on the hair. The result? The new and improved ghd gold styler. Love your current styler, but looking for an upgrade? Look no further. The new ghd gold styler comes with a streamlined, modernised design and promises to leave hair smoother, sleeker and healthier looking*. Using dual-zone technology – the latest innovation in ghd’s pioneering technology portfolio – heat is controlled from root to tip, with new sensors able to detect and regulate temperature across the full length and width of each plate, for unbeatable performance, ultra-smooth handling in the hair and easy, onestroke styling. Thanks to dual-zone technology, the styler consistently operates at the safer-for-hair heat of 185°C, the optimum temperature proven by ghd to look after hair health, reduce breakage** and give a sleek, high-shine fi nish. Why is this consistency so important? Styling tools operating without such consistency in heat delivery see peaks and dips in the temperature across the plates, which affects the overall fi nish of the hair, resulting in an imperfect style and taking more time to style overall. GHD GOLD: YOUR NEW KITBAG HERO IN A SURVEY OF 101 WOMEN, 84 PER CENT PREFERRED GHD GOLD TO THEIR CURRENT STYLER CREATIVE <strong>HEAD</strong> ADVERTORIAL Smooth, contoured floating plates These glide through hair for quick, frizz-free styling and enhanced shine *In a test of 128 consumers, signifi cantly more consumers agreed that ghd gold was better than ghd V styler for leaving hair sleeker, smoother, shinier and healthier looking. **vs stylers operating at 230°C Modernised design and round barrel Help to deliver versatile, snag-free styling, quickly and easily Dual-zone technology Two new generation heat sensors control optimum heat from root to tip for smoother, sleeker and healthier-looking hair* Heated to 185˚C This is the optimum temperature for styling. Any hotter damages the hair and any cooler compromises the longevity of the result Sleep mode The styler switches off if not used for 30 minutes, for safety and peace of mind
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Creative HEAD February 2018

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