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Convergence V44 Farewell Issue

Malaysia's Airports Magazine

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From Us To You<br />

It was an iconic moment as <strong>Convergence</strong> captured the klia2 milestone<br />

which kept the public abreast of the project development until its opening.<br />

<strong>Convergence</strong> ran a series of articles relating to the development in 2011<br />

and finally the opening of klia2 with the launch of the airport featuring<br />

extensively in 2014 which was the 25th issue.<br />

<strong>Convergence</strong> was also an important platform for our brand communication<br />

and for the company as each issue featured Malaysia Airports' Managing<br />

Director sharing business direction as well as the latest airport initiatives<br />

to our readers. Other prominent articles featured concerned Malaysia<br />

Airports' five-year business plan, Runway to Success 2020 (RtS2020). The<br />

articles we wrote focused on RtS2020's strategic pillars which included<br />

the development story of KLIA Aeropolis and Total Airport Experience<br />

(TAE). <strong>Convergence</strong> highlighted recent airport facilities, services and<br />

commercial promotions that were aimed to provide passengers with joyful<br />

and memorable experiences.<br />

Prior to the opening<br />

of klia2 in 2014,<br />

<strong>Convergence</strong> ran a series<br />

of articles leading to<br />

launch day<br />

Before it became<br />

'Reality Check', this<br />

section that took<br />

to the streets was<br />

actually named<br />

'What They Say'<br />

In 2016, we decided the magazine needed a<br />

transformation and as a result, <strong>Convergence</strong> received a new look complete<br />

with a new masthead. The revamped and polished look paved way for<br />

changes in categories and article titles which included tighter and concise<br />

information such as the change from 'What They Say' in Volume 2 to 'Reality<br />

Check', beginning January 2015.<br />

Famous songstress, Yuna, was one<br />

of the many celebrities that graced<br />

the pages with their travel stories<br />

alongside Chef Wan, Azura Zainal<br />

and Khairy Jamaluddin<br />

We know travel tales from personalities you love<br />

would entice readers and over the years, we featured<br />

an array of both local and international celebrities<br />

and personalities highlighting their travel stories. This<br />

includes our very first homegrown talent, Azura Zainal<br />

to regional television presenter, Jojo Struys.<br />

<strong>Convergence</strong> also spoke to accomplished singer,<br />

Yuna, Chef Wan, Deborah Henry and Malaysia's Youth<br />

and Sports Minister, Khairy Jamaluddin in line with<br />

the 29th SEA Games and 9th ASEAN Para Games<br />

that took place in Malaysia.<br />

The View From The<br />

Top seeks insights<br />

from Malaysia Airports<br />

Managing Director,<br />

Datuk Badlisham Ghazali<br />

We Are Going Online!<br />

The magazine also ran<br />

a series of articles on<br />

Malaysia Airports' five<br />

year business plan,<br />

Runway to Success<br />

(RtS2020)<br />

In the forthcoming years, Malaysia Airports<br />

will increase its online presence via digital<br />

platforms. While the printed version has<br />

reached a wide distribution, our aspiration<br />

for the e-<strong>Convergence</strong> will be even larger. In<br />

lieu of embracing the digital change, Malaysia<br />

Airports will strive towards utilising technology<br />

to pursue on digitalising the magazine in the<br />

future. This will increase our readership as it<br />

opens the opportunity to a larger audience<br />

and easier content management.<br />

Although this is a farewell issue, you will see<br />

us again soon on our social media platforms<br />

with over two million followers on Facebook.<br />

Stay tuned with the latest news from Malaysia<br />

Airports on Facebook, Twitter and Instagram<br />

by following the #MYairportsconvergence<br />

Thank you for your continued support and<br />

keep reading <strong>Convergence</strong>!<br />

DID YOU KNOW? <br />

<strong>Convergence</strong> is the fourth magazine produced by Malaysia Airports and has become the longest running publication after<br />

KLIA Magazine, KLIA Travel Malaysia and KLIA Times which were published between 1998 and 2009<br />

6

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