QHA_February_Mag_Web

FEATURE
“From when the bar first opened, the team went to
great lengths to create seasonal cocktail degustation
menus using local ingredients. It was quite amazing
and the chef had created a seasonal tapas menu to
match those cocktails taking guests on a culinary
journey,” Brad added.
The name Sazerac hails from a rye whiskey originating
in New Orleans, where a mixture of the whiskey and
bitters became known as the Sazerac, America’s
first ever cocktail. Sitting 30 floors above the city,
guests can enjoy their very own cocktail in the bar
while overlooking the city below and views out over
“WHEN WE OPENED, PART OF THE CHALLENGE WAS THAT EVERYONE IN BRISBANE WAS SO
FAMILIAR WITH THE SHERATON AND ITS BRAND. BUT THE SHERATON AND THE FOUR POINTS
BY SHERATON IN TERMS OF BRAND DIFFERENTIATION ARE VERY DIFFERENT.”
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Brisbane. Sazerac is one of Brisbane’s highest rooftop
bars and has a wonderful vantage point of the whole
city. Brad said many patrons who visit the bar might
not necessarily be guests of the hotel but Brisbane
residents who have relatives in town and want to show
off their city.
“You can see as far out to the airport and see planes
landing, it’s quite peaceful and a beautiful experience
especially if you bring someone for high tea on a
weekend. So we do get a lot of customers who come
up, sit and relax and take in the whole city.
“The other thing is if you have young kids or elderly
grandparents, the convenience of driving to a rooftop
bar like this, having the car valet parked, going straight
up an elevator after a long drive and heading up to
the bar plays well. Brisbane can get quite hot, and
Sazerac is all enclosed and air conditioned so it’s all
very pleasant,” Brad said.
Not only is the bar air conditioned, it has louvres so it
can be opened to create an outdoor-style ambience or
it can be closed in the event of wet weather.
“We can hold events in the rooftop bar regardless of
wet weather which makes it competitive because a
lot of the other rooftop bars have no cover if it rains,
whereas Sazerac can shut the louvres and it becomes
an enclosed bar. In summertime however we can
open up the louvres and get full breezes and it almost
feels like an outdoor space,” Brad said.
Four Points is not just a hotel or bar, it is an experience
for the guests to enjoy and indulge.