QHA_February_Mag_Web

INSIGHTS
USING NOT-SO-1920S COMMUNICATION
CHANNELS SUCH AS SOCIAL MEDIA AND WEB
CONTENT, THE WALRUS CLUB SPREADS THE WORD
ABOUT “STEALTHILY SOURCED” SPIRITS, THEMED
EVENTS AND “HOUSE RULES” WITH LANGUAGE,
COLOURS AND ICONS OF THE TIMES.
sourced” spirits, themed events and “house rules” with
language, colours and icons of the times. One clever
promotion saw the bar host the Original Sailor Jerry
Pop-up Barbershop for men’s health week in June.
The set-up featured a free-standing vintage barber
chair reminiscent of a classic gentlemen’s club.
Upon entering the hideout, guests are transported to
the era via all five senses.
Sight: The brick interior of the bar’s basement location
is exposed and dimly lit with candles, the venue’s
only light-source, to enhance the speakeasy effect.
Authentic 1920s paraphernalia lines the walls and bar
areas. The team dresses for the occasion sporting
dapper getups complete with bowties
and suspenders.
Sound: A playlist of the best jazz, swing and big band
numbers keep things dapper and drive the cocktails.
Live entertainment highlighting local jazz, blues and
rockabilly artists keep the dance floors packed on
the weekend.
Taste: A decadent cocktail menu developed by the
Walrus Club’s cocktail connoisseurs caters for the
ladies, while extensive rum offerings please even the
most worldly gent.
Touch: Guests can playfully experience the
paraphernalia including a vintage typewriter that
still works.
Smell: A musky fragrance reminiscent of the 1920s
mischief is achieved through incense which is lit
throughout trading.
The Walrus Club features a broad range of rare and
unique spirits – more than 300 mid-range to premium
drops – which have been sourced from local distilleries
to the far corners of the globe and everywhere in
between. To round it off (and if you’re so inclined) ask
about their secret stash of cigars.
Just be careful who you tell.
QHA REVIEW | 27