PAINT S/S18

S/S18 

Live yr 

life in 

COLOUR

Vero K-Pak Color 

CREATE A TRUE MASTERPIECE 

THIS SYSTEM IS ADORED BY BEAUTY EDITORS 

AND COLOURISTS ALIKE AND DELIVERS THE ONE- 

TWO PUNCH OF STUNNING VIBRANCY, EXCELLENT 

CONDITION, PREDICTABILITY, AND LONG-LASTING 

COLOUR RESULTS. HOW’S THAT FOR FABULOUS? 

INTERMIXABLE TRUE TONE SHADES PROVIDE AMAZING 

ARTISTIC FREEDOM, ALLOWING COLOURISTS TO 

CREATE ENDLESS COLOUR POSSIBILITIES WITHIN A 

STREAMLINED INVENTORY. 

Vero K-Pak Color Age Defy 

TURN BACK TIME 

BRING BACK THE GLORIOUS LOOK AND FEEL OF YOUTH 

WITH VERO K-PAK COLOR AGE DEFY, THE FIRST HAIR 

COLOUR PROVEN TO REVERSE THE FOUR KEY SIGNS 

OF MATURING HAIR. THE AGE DEFY PERMANENT CRÈME 

PALETTE OFFERS THE LARGEST SELECTION OF GREY 

COVERAGE SHADES ON THE MARKET, PLUS THREE 

ANTI-AGEING MUST-HAVES IN EACH TUBE OF COLOUR: 

SOFTER, MORE MANAGEABLE TEXTURE; RENEWED 

LUSTRE AND VIBRANCY; AND TOP CONDITION.

THE JOI OF HEALTHY COLOUR 

Healthy hair is packed with keratin. Over time, all hair loses some of that keratin because of sun, styling and 

chemical treatments. As a result it becomes fragile and prone to breakage – it’s damaged hair! 

The Quadramine Complex – the technology that all JOICO colours have in common – is made of natural keratin 

that fills the gaps caused by damage. Hair is reconstructed from the inside out, while it is being coloured 

LumiShine 

HEALTHY, COLOURED HAIR THAT 

HAS BEEN KISSED BY THE SUN 

TRANSFORMS HAIR FROM THE INSIDE OUT, 

DELIVERING ASTONISHING SHINE, COLOUR LONGEVITY, 

AND HEALTHIER HAIR – GUARANTEED! A FULL 

SPECTRUM OF PERFECTLY BALANCED, INTERMIXABLE 

PRE-BLENDED SHADES ALLOWS YOU TO DELIVER 

STRAIGHT-FROM-THE-TUBE COLOUR PERFECTION. 

AND IT SMELLS AMAZING, WITH SOOTHING NOTES OF 

BERGAMOT, IRIS, AND SANDALWOOD. 

Color Intensity 

PUTS YOU IN THE SPOTLIGHT 

EXPLORE A DAZZLING SPECTRUM OF BOLD, 

VIBRANT COLOUR WITH JOICO COLOR INTENSITY – 

THE BEST-SELLING PROFESSIONAL COLOUR 

LINE IN THE US. INTENSELY CONCENTRATED 

PIGMENTS HELP CREATE OVER-THE-TOP VIBRANCY 

THAT LASTS THROUGH 15 SHAMPOOS. USE THEM 

STRAIGHT FROM THE TUBE, OR MIX AND MINGLE 

TO YOUR HEART’S CONTENT – THE COLOUR 

POSSIBILITIES ARE ENDLESS! 

joicoeurope.com 0845 0712326 

Follow us on social media Instagram @joicoeurope Facebook /joicoeurope

Vero K-Pak COLOR 

techniques were showcased 

by JOICO Design Team 

members David Murray 

and Ryan Nicoletti-Dowd 

– demonstrating Vero’s 

strength in healthy colour 

for the artist who likes 

precision colour formulation. 

JOI 

The first-ever JO

-COLOUR 

ICO Global Destination Education was so much more than

YOUR WOR 

a week-long getaway in sunny Punta Cana, with some top-n 

The brilliance of Lumishine 

was also on show, courtesy 

of JOICO Celebrity Colorist 

Denis de Souza and JOICO 

Guest Artists Melissa Duguay 

and Zoe Carpenter. The 

trio showcased beautifully 

commercial, shiny and 

healthy, ready-to-wear colour.

Color Intensity provided a 

dramatic climax, as Phil Ring, 

Larisa Love and Ricardo 

Santiago pulled off the kind of 

bold, intense creative colour 

techniques that garner huge 

followings on social media as 

well as packed-out columns 

in the salon. 

! 

notch education from top colourists 

LD 

And at every turn and pivot, 

the onstage artists filled their 

colour demos with tips and 

business insight that took 

the presentations to another 

level for the audience.

Jƣ-ful! 

joicoeurope.com 0845 0712326 

Follow us on social media Instagram @joicoeurope Facebook /joicoeurope

THIS IS 

CONTENTS 

AND WE’RE ON A MISSION… 

PAINTERS 

Meet our collective of colourists 

THE FORECAST 

Inspirational looks for the season ahead 

BYE-BYE BOREDOM 

Get out of that colour rut 

TECHNIQUES 

Explore all-new ideas and services 

#COLOURIRL 

Tag your work, join the revolution! 

PAINTBOX 

Expand and enhance your colour kit 

EDUCATION 

Get learning and boost your career 

EVENTS 

Make your dreams come true… 

OPINION 

Angelo Vallillo gets real with clients 

08 

16 

34 

42 

48 

50 

52 

53 

54 

…TO CELEBRATE COLOUR AND THE ARTISTS CREATING IT; 

TO HAVE A FRANK AND OPEN CONVERSATION ABOUT SALON 

COLOUR, HOW IT IS REPRESENTED ONLINE AND CLIENT 

EXPECTATIONS OF SALON COLOUR APPOINTMENTS; TO 

SHARE AND GROW COLOUR SKILLS, IDEAS AND FORMULAS. 

IT IS TIME FOR SALON COLOURISTS TO SHINE – CLIENTS HAVE 

NEVER BEEN SO EXPERIMENTAL AND OPEN TO PROFESSIONAL 

COLOUR – BUT COLOURIST CONFIDENCE IS BEING KNOCKED 

BY WHAT IS ACHIEVABLE IN REALITY DURING A SALON 

COLOUR APPOINTMENT, IN COMPARISON WITH THE FILTERED 

IMAGES ALL ACROSS INSTAGRAM. 

OUR MOST WANTED COLOUR EXPERT, SOPHIA HILTON, CALLS 

IT THE COLOUR PANDEMIC – YOU CAN READ HER CONCERNS IN 

MORE DETAIL AT CREATIVEHEADMAG.COM/PAINT. IT’S JUST 

ONE OF THE REASONS CREATIVE HEAD FELT PASSIONATELY 

ABOUT WANTING TO CREATE SOMEWHERE FOR COLOURISTS 

TO FIND INSPIRATION, SUPPORT, INNOVATION, HELP… AND 

ENCOURAGE THE TALENTED TECHNICIANS OUT THERE TO 

WORK TOGETHER AS A COLLECTIVE THAT LOVES COLOUR. 

WE’VE ENLISTED SIX BRILLIANT PAINTERS TO KICK US OFF, 

UNVEILED THE CREATIVEHEADMAG.COM/PAINT HUB, AND 

WE’LL BE HERE IN PRINT TWICE A YEAR (LOOK OUT FOR THE 

A/W18 ISSUE IN OCTOBER,) IF YOU’RE A COLOURIST, THIS IS 

ALL FOR YOU! WE HOPE YOU’LL JOIN IN THE FUN… 

EDITOR IN CHIEF Amanda Nottage ART DIRECTOR Nick Jabbal ART Graeme White DIGITAL DESIGNER Eva Vestmann 

CHIEF SUB EDITOR Adam Wood CONTRIBUTORS Beth Davie, Anna Samson ADVERTISING Laura Tucker PUBLISHER Catherine Handcock 

PAINT is a supplement of Creative HEAD. All rights reserved. No part of this magazine may be reproduced without prior permission from the publisher. All information is correct at time of going to press. Printing by Buxton Press.

Pleased meet y 

A DRIVING FORCE BEHIND PAINT IS THE HOPE THAT COLOURISTS WILL 

COLLABORATE AND SHARE WITH EACH OTHER, WORKING TOGETHER AS A 

COLLECTIVE TO BOOST SKILLS, SERVICES AND TECHNICAL CONFIDENCE – 

AND WE HAVE OUR TALENTED PANEL ON HAND TO GET THE PARTY STARTED. 

ONLINE AND IN OUR SEASONAL SUPPLEMENT, THIS COUNCIL OF COLOURISTS 

WILL CONTRIBUTE IDEAS, OPINIONS, FORMULAS, TECHNIQUES AND SO MUCH 

MORE. ALLOW US TO INTRODUCE THE PAINTERS 

MY INSTA FIVE 

@KATIECAT_HAIR 

A sneak peek at Charles 

Worthington Salons colour 

Kae Allan 

CREATIVE MANAGER, CHARLES WORTHINGTON SALONS 

A modern take on the Bardot, 

only using two kirby grips 

Vibe Collection by Charles Worthington Salons 

MY ADVICE 

Stay focused on your journey 

and don’t compare yourself 

with other colourists. We are 

all individual and have our own 

style so OWN YOURS! Start 

taking pictures of everything to 

build your portfolio. 

WHAT’S THE BIGGEST CHALLENGE 

FACING SALON COLOURISTS 

RIGHT NOW? 

Meeting the expectations 

of social media images. 

Yes, this is possible, but it’s 

about educating clients that 

hair always looks different 

in images and with different 

lighting it can look like a totally 

different colour. 

Senior Apprentice Joe made 

this – I thought it was stunning 

so I played around with a knot 

A colour correction - thank God 

for L’Oréal Professionnel toners! 

08 | PAINT 

AND WHAT’S THE BIGGEST 

OPPORTUNITY? 

Being able to self-promote 

yourself through social media 

is a massive breakthrough and 

we should use it to the best of 

our abilities. 

This is Imogen – her mum cut 

her hair off live on This Morning 

for the Little Princess Trust

MY INSTA FIVE 

@HILTONSOPHIA 

Not Another social media course 

– book your place! 

Shia Hiln 

FOUNDER, NOT ANOTHER SALON 

WINNER – MOST WANTED COLOUR EXPERT 2017 

Yellow, yellow and more yellow 

Today’s vibes 

Shooting for Crazy Color 

Me trying to take selfies… 

I’m so crap at it! 

MY ADVICE 

Learn to style really, really well. 

Not Another Salon gets asked 

so often what products we 

use, but we barely use any. We 

lean towards the KeraStraight 

irons a lot, because you can 

turn the temperature down. If 

you have even straightened on 

high heat after you’ve done a 

creative colour, you’ll know it 

can instantly strip the colour to 

a weird unintentional shade, it’s 

terrifying! Even on my colour 

courses we go over styling 

because sadly, in this era, when 

you’re trying to build a career, it 

doesn’t happen if you don’t get 

a good picture. 



RIGHT NOW? 

Unrealistic expectations are 

slowly drowning us. It’s a long 

and painful death. Remember 

when over-retouching and 

skinny girls got out of hand in 

women’s magazines, giving us 

unrealistic ideas of what is real? 

This is what is happening to hair, 

and I’m fighting with all my might 

to stop this. Do you remember 

when mascara ads were 

computer generated? It’s just 

not allowed anymore. It took the 

industry and the consumers to 

start saying ‘no’ for it to begin to 

change. Of course, the fashion 

industry is still a mess, I’m afraid. 

We will be helping to push the 

industry into a place where 

you actually have a chance at 

making your client smile. 


OPPORTUNITY? 

Technology. Bond builders have 

changed my life as a colourist. 

I’m working with Innoluxe at the 

moment to launch version two, 

which is even better. It really 

is a colourist’s world at the 

moment. Cutting has limitations. 

Scissors still look like scissors 

from 50 years ago and, when 

I last checked, heads are still 

the same shape. I really don’t 

think anyone has improved on 

Sassoon in all these years. 

This is a colouring era now and 

it’s here to stay.

MY ADVICE 

This is pretty obvious, but it’s all 

about protecting the integrity 

of the hair. It doesn’t matter 

what colour you achieve, it’s 

pointless if the condition has 

been compromised. We need to 

consider more than the finished 

result a client sees at the end of 

the visit; it’s about what it looks 

like further down the line, and 

as soon as we compromise on 

condition, we compromise on 

longevity, too. 



RIGHT NOW AND THE BIGGEST 

OPPORTUNITY? 

Client expectation. Like it or 

loathe it, social media is huge, 

and as great a tool it can be for 

businesses, and in particular 

promoting an individual 

hairdresser or salon group, 

it also has some serious pitfalls 

and can have a serious knock-on 

effect in terms of expectation. 

When clients see dramatic 

changes achieved seemly with 

little effort/process, it completely 

changes what they expect from 

their salon experience and the 

end result they can achieve. 

There are, however, two sides 

to this, if we can educate our 

clients properly and be honest 

into what has gone into the 

creation, then we can capitalise 

on it. Increased expectations 

mean people are also chasing 

more aspirational results, which 

in turn can mean increased 

revenue. But carrying out 

time consuming, complicated 

processes on our clients’ hair 

does mean good news in one 

way; we can charge more and 

our clients will see the increased 

value for their investment. 

MY INSTA FIVE 

@PADDYMCDOUGALL 

Freehand balayage to beachy 

Australian blonde 

Love the heavily saturated ends 

to build brightness 

This ink blue palette really 

accentuates a razor-sharp bob 

Paick McDgall 

ART DIRECTOR, RAINBOW ROOM INTERNATIONAL, GEORGE SQUARE 

Icy Nordic blonde, and a steel 

shadow root to add depth 

and detail 

High contrast balayage 

10 | PAINT

MY INSTA FIVE 

@JAYJAYGRAYESQ 

My Soho residency 

at Billy & Bo 

Ja Gray 

KARBON KYD 

Tending the roots of musician 

Alice Chater for a video 

Feeling the Wella love! 

Never Seen Green for Wella Cololor Fresh Create 

MY ADVICE 

Soak up all the focus on the 

colour market at present. Live 

the full spectrum; dance and 

prance to the fact that colour 

is so in vogue right now! This is 

your time! 



RIGHT NOW? 

“It’s such a lucrative time for 

colourists right now. This 

market is killing it. I see this 

as the opportunity too… 

but it’s just a case 

of getting the right 

product lines in! 

MY COLOURING HACK 

“I’ve traded in plastic bowls 

and brushes in favour of 

stainless steel kitchen and artist 

equipment. I’ll use anything 

from an apothecary, science 

lab, camping equipment and a 

working kitchen. Glass and 

metal wear - yeah, that’s me!” 

Color Fresh Create, the official 

UK launch 

The formal email, checking if I 

can upgrade the colour of two 

Delevingne sisters

MY INSTA FIVE 

@AMYFISHCOLOUR 

Amy Fish 

COLOURIST, LARRY KING SALON Larry King first birthday - 

surprise! #sociallifeforyourhair 

Raspberry Glow by Amy Fish for Redken City Beats 

MY ADVICE 

Follow your gut – it’s more 

powerful than the brain. 

Always go with your first 

instinct, I always find that has 

the best outcome. 



RIGHT NOW? 

Client expectations – everyone 

is so vain nowadays, and we’re 

in a time where every wants it 

NOW. You don’t want colour to 

be rushed. 


OPPORTUNITY? 

It’s for colour to be happy and 

fun. I love creating even the 

smallest changes to a client, 

perhaps something they 

wouldn’t normally have, such as 

using Redken’s City Beats as a 

colour rinse. Seeing the client 

leave with a big smile on their 

face is brilliant – I like it when we 

can both take risks. 

Redken Shades EQ Gloss launch 

#showusyourshades 

My colour client @inthefrow on 

the cover of Stylist 

Day trip to Dior exhibition 

in Paris 


Another gorgeous blogger I 

colour, Tijan Serena

MY INSTA FIVE 

@CASEYC_HAIR 

On a shoot for Spectrum 

Collections make-up brushes 

Casey Coleman 

FOUNDER, CHAIR SALONS 

IT LIST VISIONARY 2017 

From my #MWIT17 Colour 

Expert finalist collection 

Chair Salons is about to open 

Stage work in the Ukraine 

#TBT 2015 – the inspiration 

was a Japanese warrior with an 

Alexander McQueen twist 

MY ADVICE 

If there’s one thing I’ve learnt 

the hard way, it’s only ever do 

something you’re comfortable 

with. We all want to please our 

clients, but sometimes, you 

just need to trust your instincts 

and have the courage to say 

‘no’. With social media creating 

highly unobtainable results, 

the pressure on us colourists 

is twice as hard. This is why it’s 

important to stay true to your 

gut feeling and educate our 

clients on what’s possible, what 

the costs are and how long 

it’ll take, all while maintaining 

healthy, well-nourished hair. 



RIGHT NOW? 

There’s one issue that most 

colourists don’t even know is 

happening. Why is it that the 

majority of women that we 

see that are over the age of 

40, have beige bobs or dull, 

unflattering hair? It’s because 

the majority of us are afraid 

to be creative on our mature 

clients. I urge you, don’t be 

afraid of offering clients of ANY 

age creative changes – you’ll be 

surprised at how many take you 

up on it. 


OPPORTUNITY? 

Social media platforms really 

do create a lot of opportunity, 

even though it creates a lot 

of pressure for us! I’ve been 

scouted several times from 

other salons, brands and 

production companies from my 

accounts! But although social 

media is a great “platform” 

tool, it’s also educational, 

informative and helpful. 

2017 

2017 

WINNER 

THE VISIONARY 

Inspired by that small amount 

of blue sky piercing though dull, 

grey, overcast clouds 

See so much more from our PAINTERS at creativeheadmag.com/paint right now 

– and there’s even more to come! 

PAINT | 13

COLOUR IN 

A FLASH 

WHETHER YOUR CLIENT IS BLONDE, BRUNETTE OR BRAND NEW TO COLOUR, 

REDKEN FLASH LIFT EXPRESS BLONDE IS THE INSTANT CREATIVE LIGHTENER YOU NEED 

Whether your business is big or small, salons are facing similar challenges, namely how to recruit new clients and how to get your current clients 

coming back more often. The newest colour service from Redken is the answer! Flash Lift Express Blonde is a true revolution as it offers multiple 

ways to create partial, personalised, professional colour techniques to a host of clients. It’s perfect for offering touch-ups to your blondes 

between appointments and with Bronde rising again in consumer search terms online, you can use Express Blonde to add technique touches of 

blonde to brunettes or as a new taster for colour-shy clients. It’s time to upgrade your lightening services with Express Blonde! 

INSTANT COLOUR RESULTS: offers up to six levels of lift in just 20 minutes for up to 15 meches, ideal for partial lightening techniques 

BOOST BUSINESS: a unique service to increase client frequency and recruit new clients 

UNLEASH YOUR TECHNIQUES: Express Blonde is specifically designed for creating on-trend looks that only require partial highlighting 

techniques, such as contouring, balayage refresh, babylights, face framing and lots more 

THREE STEPS TO PERSONALISED COLOUR: 

1. Mix the formula – Express Blonde 

Lightening Cream is specifically formulated 

to work safely with heat. Add Redken 

pH-Bonder to preserve the hair’s integrity. 

2. Apply the formula on up to 15 meches 

and pass over with the Heatcure 

Professional Tool. This process will take 

no more than 20 minutes! 

3. Rinse and tone with Redken Shades EQ 

to perfect the personalised colour result 

for every client. 


NOW YOUR CLIENTS CAN REFRESH THEIR BLONDE OR 

GO BRONDE FASTER THAN EVER BEFORE. THE HEAT ACTIVATED 

COLOUR TECHNOLOGY LIGHTENS HAIR IN A FLASH, 

PERFECT FOR TOUCH UPS OR EXPRESS TECHNIQUES 

HELP YOUR CLIENTS TO DEFINE THEIR COLOUR TRIBE WITH 

THE NEW REDKEN EXPRESS BLONDE SERVICES… 

GO BLONDE 

RAPID 

REFRESH 

Touch up and blend 

a tired balayage 

or highlights 

BABYLIGHTS 

Frace framing 

touches of 

blonde. Ideal 

for contouring 

GO BRONDE 

SOMBRE 

A warm and subtly 

blended ombre to suit 

any brunette client 

BRONDE 

BLEND 

Enhance brunette 

hues with hints of 

blonde personalised 

to your client 

WANT instant technique inspiration? 

Head to Redken’s Access education 

platform to get the looks 

lorealaccess.com/uk 

Want to be part of a new generation colour house? Call Redken on 020 8762 4623 to discuss your bespoke colour needs 

Redken.co.uk @Redken RedkenUK RedkenUKI 


The fecast 

S/S18 

THE INTERNATIONAL CATWALKS STILL INSPIRE 

AND 

INFLUENCE THE TONES AND SHADES YOU’LL SEE ACROSS 

WARDROBES, MAKE-UP AND HAIR SERVICES, BUT MORE 

THAN EVER STREET STYLE AND SOCIAL MEDIA IS MAKING 

ITS PRESENCE FELT IN TREND FORECASTING. WITH AN 

EYE ON THE SEASON AHEAD, WE ASK THE IN-SALON 

EXPERTS ABOUT THE TRENDS YOU NEED TO KNOW 

ABOUT TO ENSURE YOUR CLIENTS ARE IN LINE WITH 

THE COOLEST NEW SHADES AND SERVICES 

Jean-Luc Brouard 

David Koma 

Jayne Pierson 

Julien Macdonald 

Tata Naka 

Topshop Unique 

Daks 

Pam Hogg 

Versus 

Paul Costelloe 

Jayne Pierson 

Jeremy Scott 

JW Anderson 

Mark Fast 

Emanuel Ungaro 


Affinage 

L’Oréal Professionnel 

Gold, silver and bronze – the 

holy trinity of metallic shades 

are all winners this season. 

“Metallic colours have become 

a big trend,” says Tracy Hayes, 

global head of technical training 

at Fudge Professional. “The 

look now is about going big 

and bold, with a full head of 

metallic colour.” Sarah Black, 

colour specialist at Linton & 

Mac and winner of the 2017 

L’Oréal Colour Trophy, says that 

“choosing a metallic colour is a 

great way for clients to be more 

creative, as it is more wearable 

for their lifestyles; it is superluxe, 

chic, and looks effortless”. 

So, how do you achieve this 

shimmering perfection clients 

crave? “Creating the perfect 

base for the metallic colour to 

sit on is essential,” she explains. 

“I always explain to clients 

that their hair has to reach a 

pale yellow before achieving 

any metallic shades.” L’Oréal 

Professionnel’s Metals by Majirel 

range and the new Colour Addict 

Shimmer range allow you to do 

this seamlessly. And the most 

important things when it comes 

to metallics? Hair quality! “If hair 

is tortured before application, it 

can give and uneven result with 

less shine,” says Affinage global 

ambassador, Tracey Devine- 

Smith. “Only use a premium 

product; Affinage’s Metallics 

range contain argan oil and 

shea butter to increase 

luminosity and shine,” she says. 

John Spanton, creative colour 

director at Trevor Sorbie, agrees: 

“To get the best out of this 

trend all depends what the client 

does at home. Metallic colours 

will dull after just one week 

without the right homecare!” 

medal winners 

PRODUCTS (from left) Crazy Color Rose Gold, Manic Panic Blue Steel, L’Oréal Professionnel 

Metals by Majirel, Kenra Color Metallic Collection, Affinage Infiniti Metallics 

HOB Salons 

Redken 

TIGI 

Irina Vitjaz S/S18 

THE TREND 

METALLICS 


THE TREND 

BARELY 

THERE 

It’s you, only better! This trend is 

all about ‘has she or hasn’t she 

coloured her hair?’ This can be 

harder to achieve than all-over 

colour; it might look like the 

hair hasn’t been coloured, but 

that is where the skill lies. “It’s 

all about subtle enhancement 

rather than masking their true 

hair colour,” explains Sean Nolan, 

head of technical at HOB Salons. 

Sean suggests using Wella 

Professionals’ Illumina Gloss as 

this highlights the hair’s natural 

tone without blanket coverage. 

Steph Peckmore, group colour 

director at Bad Apple, believes 

‘nude’ hair is going to be big in 

2018. “It’s the new sun-kissed 

– it’s great for women who 

just want a beautiful, luxurious 

finish to their hair,” she says. 

Warren Boodaghians, TIGI global 

academy technical director, 

sees the trend in make-up for 

sheer, nude colours coming 

through into hair. “Just as 

make-up can enhance the 

wearer’s complexion and eye 

colouring, sheer hair colouring 

techniques can add gloss and 

shine, enhancing natural tones. 

‘Natural colour’ is all about 

multi-dimensional and universal 

colouring as opposed to opaque 

colours,” says Warren. Denis de 

Souza, Joico celebrity colourist, 

is known for his ‘natural-isbetter’ 

approach to colour and 

believes the best way to achieve 

this trend is by “creating a 

stretched root effect”. He says: 

“Choose a colour similar to 

your client’s natural hair so it 

will grow in seamlessly.” To keep 

their hair looking ‘nearly natural’, 

Denis suggests using Joico 

LumiShine followed by Joico 

K-Pak Color Therapy. 

Parisian Nudes from L’Oréal Professionnel 

Edeline Lee 

Nearly naral 


Joico 

PRODUCTS (from left) Redken HeatCure and Flash Lift Express Blonde, Celeb Luxury 

Viral Extreme Blonditioner and Gem Lites Colorwash, L’Oréal Professionnel Blond Studio 

Instant Highlights Heating Iron and Lightening Cream, Schwarzkopf Professional Igora Royal 

Disheveled Nudes 

HOB Salons 

Organic Colour Systems 


A handful dust 

Adam Reed for 


Redken 

PRODUCTS (from left) Rusk Colour Mousse, Joico Color Butter, milk_shake illuminate, Wella 

Professionals Color Fresh Create, Redken Shades EQ 

@stevenaustinhairartist 

Josh Wood for Redken at 

Alexander Wang S/S18 

Schwarzkopf Professional 

Pam Hogg 

THE TREND 

DUSTY 

BRIGHTS 

Rainbow hair is all grown up; 

saturated shades are evolving 

into something more subtle. 

The poster girl of this hue is 

model Stella Lucia, who wore a 

Rose Quartz shade in a sea of 

neutrals at Alexander Wang 

S/S18, thanks to Redken global 

color creative director, Josh 

Wood. “It was always going 

to be a pink, but moving to 

something grungier,” he says. 

Schwarzkopf Professional’s 

colour ambassador, Lesley 

Jennison, co-created the new 

Schwarzkopf Professional 

Dusted Rouge colours. “For 

2018 I see a trend for a more 

vintage tone of red,” she 

explains. “It uses reds, coppers 

and violets but in muted tones.” 

Sean Nolan, head of technical 

at HOB Salons, believes that 

just because these new shades 

are slightly more subdued 

doesn’t mean they have any less 

impact. “This is the hair world’s 

answer to long-wear matte 

lipstick; bold colour without 

the shiny topcoat.” Siobhan 

Jones, Headmasters colour 

ambassador, recommends 

mixing up L’Oréal Professionnel 

#COLORFULHAIR to create 

a custom colour. “The idea of 

dusty does not necessarily 

mean darker,” she says. “A really 

great way to achieve this is by 

selecting a neutralising tone, and 

intermixing this with your colour 

of choice.” And these frosted 

colours are bang on-trend, 

says Jason Hogan, associate 

colourist at Josh Wood Colour: 

“My favourites from Pantone’s 

colour palette for 2018 are 

Ash Rose, Almost Mauve and 

Pink Lavender – they work so 

organically with a cool skin tone.” 

Fashion images courtesy of Bumble and bumble, Emanuel Ungaro, ghd, KMS, L’Oréal Professionnel, Matthew Curtis, Redken, TIGI, Toni&Guy and Wella Professionals 


HEAVEN 

S C E N T 

THE MODERN WOMAN WANTS TO FEEL SPECIAL WHEN THEY VISIT THE SALON 

AND IT DOESN’T GET MORE INDULGENT THAN CHOOSING A HAIR COLOUR SCENT. 

INTRODUCING COLOR SUBLIME BY REVLONISSIMO FROM REVLON PROFESSIONAL 

Competition for colour clients is fierce in salons up and down the 

country, but what if we could offer you a USP like nothing else? 

Something that would set you apart from the rest and for all the 

right reasons? 

Color Sublime by Revlonissimo gives clients the chance to 

choose the fragrance of their hair colour service, providing a 

luxurious experience like no other. The power of scent can’t be 

underestimated – the slightest hint of a perfume can trigger 

memories and feelings and it’s this sense of smell that can at 

once make us feel calm, relaxed or energised. 

By offering your client an exclusive selection of fragrances 

for the Color Sublime by Revlonissimo service, you make 

them feel special and unique – it’s a chance for clients to 

surround themselves with a scent that makes them feel good 

about themselves. 

Mix any of these fragrances with the Color Sublime by 

Revlonissimo ammonia-free colour mixture for a one-ofa-kind 

hair experience. It provides up to 100 per cent 

coverage, excellent light reflection and even colour 

results. The colour enhancing oil system features 

a blend of oils. This blend coats the hair and 

promotes colour diffusion, while hair is cared 

for with cotton extract and rosehip oil. 

In fact, 98 per cent of women feel that 

the natural beauty of their hair has been 

refined* with ammonia-free Color Sublime 

by Revlonissimo. 

To accompany the new fragrances, Revlon 

Professional has also launched the Insta Hair 

Contour technique, ideal for clients that want 

98% OF WOMEN FEEL THAT THE NATURAL BEAUTY OF THEIR HAIR 

HAS BEEN REFINED* WITH AMMONIA-FREE COLOUR SUBLIME 

THE THREE FRAGRANCES ARE: 

SUNSET MOOD: go exotic with notes of orange, mandarin, 

peach, apricot, rose and musk. 

SWEET GOURMET: enjoy notes of lily, jasmine, chocolate, cocoa 

butter, vanilla and musk. 

ZEN MOMENT: relax with notes of orange, lemon, rosemary, 

clove, lily, freesia, wood and musk. 

natural-looking results. Highlights are applied on 

top of colour during the processing time to create 

brighter sections that blend in with the global 

colour. The highlights will also take the colour, but 

will soften the sides and areas around your client’s 

face. The result is beautiful, natural-looking colour 

with nuances of other shades but without any extra 

service time. 


ELEVATE YOUR 

COLOUR SERVICES 

WITH COLOR SUBLIME 

1. Increase salon loyalty by offering 

a personalised colour service 

2. Set your salon apart with an exclusive, 

multi-sensory experience 

3. Entice your clients with a selection of 

fragrances for each colour service 

4. Unleash your creativity with the new 

Insta Hair Contour technique 

5. Offer more than an ammoniafree 

colour service 

Send your clients on a sensory experience with ammonia-free Color Sublime by Revlonissimo from Revlon Professional. 

Call 020 7391 7440 or visit revlonprofessional.com 


CREATIVE HEAD EDUCATION 

e ducation 

"Over to me!" 

OUR 

FEATURED ARTIST 

IN MARCH IS 

CHRISTOPHER BROOKER 

He created some of the most iconic haircuts of 

the ‘60s – The Firefly, Brush, and Thatch. Now Vidal’s 

former creative director and right-hand man is here 

to share his stories and his insight! 

e ducation 

HEAD ONLINE NOW! 

CREATIVEHEADMAG.COM/EDUCATION

THE POWER 

OF PURE 

New high-definition colour from Goldwell @Pure Pigments

A DROP 

OF 

MAGIC 

@Pure Pigments is a breakthrough colour innovation 

from Goldwell that opens up a whole new world of colour 

results. Add just a few drops of this direct dye additive to 

your usual Goldwell colour to create long-lasting, 

multi-dimensional, customised colour effects with the 

most astonishing shine – it’s incredible! 

The breakthrough HD3 Dye Technology in @Pure 

Pigments – a completely new generation of direct dye 

molecules inspired by high definition photographic 

dyes – was developed over 17 years by Goldwell in 

collaboration with the experts at Fujifilm. 

Now this amazing new colour product, delivering 

unparalleled 3-D colour effects and long-lasting 

brilliance, is set to enter Goldwell salons across the 

country from March 2018.

NEW COLOUR SERVICES 

With @Pure Pigments you can create a new category of hair colour services, with show-stopping effects that change and move with light. 

COLOUR MORPHING 

Colour Morphing uses multiple tones of 

@Pure Pigments to create iridescent, 

holographic effects. 

COLOUR BOOSTING 

Colour Boosting results in vivid, coloursaturated 

shine by adding tone-on-tone 

colours to Goldwell Topchic, Colorance 

or Nectaya formulations. 

COLOUR WASHING 

Colour Washing creates beautiful pastel 

washes that range from subtle to intense 

colour, and illuminates lighter tones with 

veils of soft colour. 

With @Pure Pigments we take hair colour services to the next 

level. We offer Goldwell colourists an infinite world of colour 

creativity that will not only delight their clients but also elevate 

their colour expertise and upgrade their salon’s colour business 

John Moroney, 

Kao Salon global creative director 

HAIR COLOUR Rebecca Hiele and William Wilson. HAIR STYLING Daniel Martin. MAKE-UP Loni Baur. 

CLOTHES STYLING Ingo Nahrwold. CREATIVE DIRECTION: John Moroney. PHOTOGRAPHY Ralph Mecke.

Create never-before-seen high-definition colour results with @Pure Pigments 

Six concentrated colours offer an infinite world of colour creativity: Pure Yellow, Pure Orange, Pure Red and 

Pure Violet create vivid tones and effects. Pearl Blue and Matte Green soften and counteract unwanted tones. 

For more information on @Pure Pigments, contact Goldwell on 01323 432100 or visit goldwell.co.uk

THIS IS 

and we’re a miß i! 

PAINT IS NOT JUST AN INCREDIBLE, BIANNUAL MAGAZINE – IT’S ALSO AN ONLINE HUB, 

REGULARLY UPDATED AND STUFFED FULL OF ENGAGING AND EXCITING CONTENT 

BRINGING SALON COLOUR TO LIFE 

YOU’LL SEE… 

● A stellar panel of colourists – the PAINTERS – who’ll share images, 

experiences, formulas, opinions, videos, favourite looks… and more! 

● 

Colour collections 

● 

New launches and services 

● The latest trends from the runways 

● Spotlights on stellar colourists – established and up-and-coming 

● 

Colour events and competitions 

● 

Step by steps and techniques 

● Videos 

● Formulas 

● #ColourIRL – looks from the salon in an Instagram feed! 

Head online now to see just 

how much more PAINT has to offer... 

CREATIVEHEADMAG.COM/PAINT

INTO THE NUDES 

INTRODUCTING NEW 

DISHEVELED NUDES 

Co-created by Schwarzkopf 

Professional International 

Ambassador Matt Clements, 

based in Australia, and Spanish 

colour visionary Jorge Cáncer, 

this new spin on nude pushes 

the powdery colour palette to the 

edge by creating contrast and 

character. Find out more at 

igoraroyaltakeover.com 

IF A NEW COLOUR’S CATCHING ON, CHANCES ARE YOUR 

CLIENTS SAW IT FIRST ON SOCIAL MEDIA. LOVE IT OR 

LOATHE IT, IT’S THE BEAUTY INDUSTRY’S MOST PERSUASIVE 

PLATFORM… AND HAIR INFLUENCERS ACROSS THE GLOBE 

ARE ALL OVER IT – POSTING, SHARING, LIKING, LOVING AND 

DRIVING FUTURE TRENDS INTO THE HEARTS, MINDS AND 

HANDS OF THEIR FOLLOWERS (YOUR AUDIENCE). 

It’s why Schwarzkopf Professional launched its IGORA #RoyalTakeOver campaign; 

recognising the serious sway of social media, the brand matched a handful of 

hairdressing’s key influencers with some of the world’s leading session colourists. 

Together, they’ve co-created new shade collections and are bringing them to you 

first – so you can be prepped and ready to respond (with in-salon services) the 

moment they become an online sensation. Cue a hot new collection, featuring cool 

new shades, featured here with Hooker & Young! 


#DisheveledNudes 

#RoyalTakeOver 

With Schwarzkopf Professional’s new IGORA Disheveled Nudes at 

their fingertips, we challenged UK hair pro duo Hooker & Young 

to interpret the new tones and create their own set of client-ready 

colours and styles. The results are not only Instagrammable (obvs), 

they’re breathtakingly beautiful, totally attainable and bang on-trend. 

Take a look... 

Hair @hookerandyoung for @schwarzkopfprouk 

Main portraits @alexanderjordanwastaken 

Behind-the-scenes photography @amy_cooke_photography 

Make-up @catparnell assisted by @makeupbyjadevictoria 

using @maccosmetics 

Fashion @hollyounstead 


Liked by creativeheadmag, schwarzkopfprouk and 4,890 others 

hookerandyoung working with @schwarzkopfprouk’s new nude tones we can 

create amazing depth and texture! From a pre-lightened base we dropped in a darker 

root and used complementing softer tones throughout the ends – and the result 

was THIS! 

schwarzkopfprouk a beautiful look created with our new IGORA #DisheveledNudes – 

8-176 on the roots with 3%, pre-lightener on the ends, and 12-481 with 12% through 

the lengths. #RoyalTakeOver #colournotes 


Liked by hookerandyoung, schwarzkopfprouk and 3,557 others 

creativeheadmag Colourists, @schwarzkopfprouk’s IGORA #DisheveledNudes are 

PERFECT for your colour virgins. This look was created by @hookerandyoung especially 

for totally untouched hair – Aldona (model in pic) is now a colour convert! #RoyalTakeOver 

hookerandyoung @creativeheadmag she totally loves it! (FYI colourists, we used 

#DisheveledNudes 12-481 going into 9-567). 




hookerandyoung ADORE this cute burnished blonde, which we created using three 

#DisheveledNudes shades, applying all over the hair but from root to tip on individual 

sections – creating pockets of light and shade. 

creativeheadmag 

@hookerandyoung @schwarzkopfprouk – name those hues! 

schwarzkopfprouk roots 8-167, ends 9-567 + Pastelfier (1+4mix). Bosh! #RoyalTakeOver 



hookerandyoung wanted to try creating something more muted, minky but still 

multi-tonal – and the #DisheveledNudes worked brilliantly! On top of Deeann’s previous 

colour, we applied 8-211 underneath with 3%, and through the top 9-5-314 with 3%. 

@schwarzkopfprouk #RoyalTakeOver 

creativeheadmag this is totally stunning – such a vintage cool, brushed metallic vibe. 

L.O.V.E. 



Liked by creativeheadmag, hookerandyoung and 5,023 others 

schwarzkopfprouk properly pretty pearly blush tones created by @hookerandyoung 

using NEW IGORA #DisheveledNudes range #RoyalTakeOver 

creativeheadmag we 

this 

@hookerandyoung, when can we come in? 

hookerandyoung Thank you @creativeheadmag! (And anytime!). This was a bespoke 

application of three individual shades 8-176 + Pastelfier (1+2 mix) and 8-211 + Pastelfier 

(1+8 mix) and 9-481 with 6% to create a super delicate blush that’s barely there! 


#ROYALTAKEOVER IS TAKING OVER 

CREATIVE HEAD EDUCATION ON 

5 MARCH FOR A WEEK. GO THERE FOR: 

● More imagery 

● Colour steps and techniques 

● Exclusive Q&A with Hooker & Young 

● The full story behind the shoot (video!) 

● Lots more Disheveled Nudes inspiration 

creativeheadmag.com/education 

#RoyalTakeOver 

Join the trendsetters and be 

part of the IGORA 

#RoyalTakeOver community 

at igoraroyaltakeover.com 


Stuck 

in a 

(colour) 

rut? 

IT’S NOT JUST CLIENTS THAT GET STUCK IN A ROUTINE – YOU 

CAN TOO! IF THE DAY-TO-DAY IS DAMPENING YOUR CREATIVE 

FIRE, FEAR NOT, OUR ROUND-UP OF INSPIRING IDEAS WILL 

SOON HAVE YOU STOKED AGAIN 

Stuck A cpe 

ROSS CHARLES, OWNER of Ross Charles Hairdressing, knows all 

too well how easy it is to slip into a colour rut and that lifting yourself 

out of it can seem an impossible task. But for him, it was entering 

a colour competition that did the trick. Ross and his salon team 

entered the L’Oréal Colour Trophy as it’s a “fabulous chance to create 

some inspiring imagery and showcase your colour abilities”. 

Linton & Mac won L’Oréal Colour Trophy last year and they found 

it a wonderful tool for getting the team motivated and excited. “This 

award has made us all feel unstoppable as a brand,” says Sarah 

Black, principal stylist at Linton & Mac. 

Kai Wan, owner of P.Kai salons, enters the Wella Professionals 

TrendVision Award every year, while Caroline Brand, owner of Oracle 

Hair & Beauty, won a global Bronze at Goldwell’s Color Zoom last year 

in the Creative category. She loved bringing elements of what she 

learned during the competition back to the salon to inspire herself 

and her team. 

But for Lydia Wolfe, from Tony Wood Hairdressing, it was all about 

the taking part. “Winning gold in the Stylists’ Favourite Award New 

Talent Catgeory at Global Zoom is something I’ll never forget, but 

getting to meet and compete against stylists from all corners of the 

world and share our adoration for the industry was incredible.” 

UK entrants, Goldwell Global Zoom 2017 

Linton & Mac, L’Oréal Colour Trophy winners 2017 


Wella ProfessionalsA crse 

A pri 

IF YOU FEEL YOU’RE not 

being challenged enough 

or you’re resting on your 

laurels in your current 

position, it could be time 

to ask for a promotion. 

“If you’re ready to move 

up to the next position, 

you should already be 

performing above and 

beyond your current job 

description,” says Leah 

Durrant, owner of Leah 

Durrant Hair Salon and 

Beauty Re:Treat. She also 

advises to create a list of 

your achievements that 

show how you’ve gone 

above and beyond your 

current job responsibilities, 

but mainly, “try to put 

across to your manager 

how the promotion will 

benefit the company and 

how you feel you could 

make a difference”. 

This is what P.Kai’s Kai Wan 

looks for when considering 

promoting a member of his 

team. “I want them to be 

able to tell me what they 

will bring that’s extra to 

their existing role and why 

they want a promotion. If 

they’re able to show me 

how they’re improving 

their skills, achieving high 

figures, where they’re 

excelling, then they’re likely 

to get a yes,” he explains. 

“COLOUR COURSES ARE great 

for stylists who are passionate about 

colour as they can really help to develop your skills, allow you to learn 

new techniques and take your creativity to the next level,” says Neil 

Barton, Goldwell ambassador and owner of Neil Barton Hairdressing. 

Karine Jackson, owner of Karine Jackson Hair, suggests seeing 

what courses your colour house offers and if you can get any for 

free. “I believe it’s important to work with your colour house as they’ll 

have the colour knowledge, but also their ambassadors can educate 

you on colour placement,” says Karine. 

Suzie McGill, international artistic director and owner of Rainbow 

Room International’s Uddingston salon in South Lanarkshire, agrees: 

“We’re with Schwarzkopf Professional and there’s always a great 

range of courses available to help perfect our team’s colour skills.” 

When it comes to the top level, intensive colour courses, L’Oréal 

Professionnel has the Colour Specialist Degree, Goldwell has 

Master Colourist and Wella Professionals has Master Colour Expert 

– however, if you’re looking for something more tailored, Karine 

advises to look for people who offer independent colour training. 

“You could approach anyone who’s well known for their colour 

knowledge and ask if they could do a bespoke course for you 

at your salon as well,” adds Karine. 

For Jack Howard, from Paul Edmonds, there’s never been a better 

time to learn. “There are so many new ways to learn and be inspired 

on any budget,” he says. Jack streams on Facebook and Instagram 

from shows he’s doing so you can see the technique up-close while 

he’s working. He’s also launching video on demand. 

Or have you thought about offering your team your own 

knowledge? Jenny Pelter, technical director of Westrow Artistic 

Team, believes providing your own courses is a good way to not 

only excite and inspire your team, but to learn from your peers. 

“We have a training morning every couple of months where a 

different stylist shares a new technique or trend,” she says. 

“The only way to progress is to keep on learning and you are never 

too experienced to learn something new from someone new.” 


A collec 

THE INSTA-INSPIRATIONAL 

COLOURISTS 

HIT ‘FOLLOW’ ON ANY OF THESE TO LIGHT UP 

THE CREATIVE SIDE OF YOUR BRAIN… 

TIGI BaByliss PRO 

“YOU CAN’T SIT IN a colour 

rut and wait for inspiration 

to come to you, it’s all about 

self-motivation,” says John 

Spanton, creative colour 

director at Trevor Sorbie. 

One of the best ways to 

get yourself out of said rut 

is to create a photographic 

collection. “Creating collections 

is a great way for stylists to 

get incredibly creative,” says 

Neil Barton. “They allow you to 

take new approaches, try new 

techniques and give your work 

real depth.” 

And although cost is a factor, 

it shouldn’t be a deterrent. 

Neil Barton says: “Creating 

a collection doesn’t have to 

be costly to be good. The 

important thing is to plan and 

prepare and have a vision of 

what you want to achieve. 

Create mood boards and take 

time to select the right models 

in order for your collection to 

be exactly how you want it.” 

It’s also worth remembering 

that you can use the imagery 

from the collection time 

and time again, be it in 

competitions, magazines or for 

your salon displays. 

They’re also a really good 

way to assess the work that 

you’re doing in the salon, 

according to Esther Couchman, 

advanced stylist and colour 

specialist at Bloggs Salons. 

“Collections give you a chance 

to try new techniques – work 

with wigs, wefts and create 

different textures in the hair to 

really showcase your colour,” 

she adds. 

The icon – Josh Wood 

@joshwoodcolour 

The colour authority, Josh 

became the first ever colourist 

to receive the Most Wanted Hair 

Icon award in 2016. His feed is 

filled with masterful results and 

carefully curated inspiration. 

The vivid visionary – 

Jaymz Marsters 

@jaymz.marsters 

Bright bleeds and fluorescent 

flashes form a spectrum of eyepopping 

images, accompanied by 

helpful brand and shade shoutouts. 

He’s even gone viral with his 

‘candylights’ blending technique. 

The balayage boss – 

Michelle Zeller Porumb 

@mane_ivy 

While she may not yet have 

the social following of some 

other stateside colourists, her 

effortless, beachy-luxe looks are 

making waves in the consumer 

press – and rightly so. 

The truth teller – 

Not Another Salon 

@notanothersalon 

PAINTER and Most Wanted Colour 

Expert 2017, Sophia HIlton is 

dedicated to #nofilter and being 

transparent in terms of costs and 

times, as well as jaw-droppingly 

good colour. 

The pattern painter – 

Roxie Hunt 

@roxiejanehunt 

With inspirations spanning 

everything from weaving 

techniques and crystals to 

celestial bodies, Roxie’s handpainted 

creations are as detailed 

as they are distinctive. 


COLOUR IT. STYLE IT. OWN IT. 

“WITH RUSK COLOUR MOUSSE YOU CAN QUICKLY AND EASILY 

ACHIEVE AN ON-TREND LOOK WITH NO COMMITMENT. 

IT LETS YOU HAVE FUN BY ADDING BOLD, BRIGHT STATEMENT 

SHADES, LEAVING YOUR CLIENT WITH A DARING NEW LOOK 

LASTING UP TO THREE WASHES.” 

Katie Mulcahy, Rusk UK Colour Ambassador – 

Most Wanted Colour Expert 2015 

SHOP YOUR WAY AT 

salon-services.com 0330 123 1907 in store

CREATIVEHEADMAG.COM 

SPRING 

S U M M E R 

2018 

01_Runway_Covers_GW4.indd 1 22/01/2018 11:39 

PB_FC_Insert_GW2.indd 1-2 19/04/2017 14:58 

CLUB 

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RUNWAY 

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Are you already a Creative HEAD Club member? Then you have the 

chance to win a goodie bag of not one, not two but four Tangle Teezer 

hairbrushes! The goodie bag includes: a Small Blow-Styling Round Tool, 

a Large Blow-Styling Smoothing Tool, one Salon Elite and one Ultimate 

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ONLY 

*For the fi rst 15 new members to sign up between 1 March and 31 March 2018. 

Subject to availability and no cash equivalent will be offered.

custom: 

adjective: made or done to order: custom-made 

customise: 

verb: modify (something) to suit a particular individual or task 

copyright: 

noun: a legal right that grants the creator of an original 

work exclusive rights for its use and distribution 

Welcome to TIGI copyright©olour

The best shades are 

the ones you invent 

Christel Lundqvist 

TIGI global creative technical director

TIGI COPYRIGHT©OLOUR 

Colour is one of the most stimulating and vital aspects of fashion. It enhances a person’s 

image, and evokes mood and feelings, serving as an extension of your personality. 

TIGI copyright©olour provides the tools that enable colourists to push their creativity, 

develop techniques and provide the ultimate customised colour service. 

USE FUNDAMENTALLY OR CREATIVELY 

Colourists can create an infinite number of shade, from fundamental to the most creative results, enabling 

them to push their artistry. Shades can be used alone or intermixed to customise results, even between 

permanent and demi-permanent shades, to create iridescent, high shine, soft, permanent results. 

CLIENT LOYALTY 

Impress clients and increase loyalty with unique shades and services customised exclusively 

for them. 

OUTSTANDING RESULTS 

Delivers up to 100 per cent coverage on non-pigmented hair, with superb condition 

and shine. 

IMPROVED CASHFLOW 

It’s win-win: TIGI copyright©olour’s compact, intermixable range eliminates the need 

to stock unnecessary shades. This means you can invest elsewhere in your 

business and see increased profit opportunities. 

MORE MIXED PRODUCT 

A 1:1.5 mixing ratio and larger tube size provide more mixed colour per 

tube than other leading brands. 

ONGOING TRAINING AND EDUCATION 

World-class education programmes both in-salon and in TIGI 

Academies, where events are designed to inspire and improve 

colourists’ skills and creativity. 

A colour is only as good as the 

person using it, but with TIGI 

copyright©olour and TIGI’s 

education programme we are 

constantly inspired 

Daniel Neaves 

owner, DKN

Colour and cut is one service 

working together to create an 

overall strong look 

Anthony Mascolo 

international creative director, TIGI

TIGI understands that cut and colour must work in synergy to create a personalised 

look that suits the vision and needs of each individual client. Colour education is 

a vital part of the work shared in TIGI Academies, regional seminars and in-salon 

training. All TIGI colour courses aim to support colourists through colour theory, 

product knowledge, classic and advanced techniques, designed to push your salon 

colour services and creativity. 

It also understands colourists are artists and need their own colour palette to work 

with. That’s why TIGI copyright©olour is a fully intermixable collection of shades, 

individually crafted so you can use them alone, mix and match, or layer and blend to 

create highly personalised looks. Compact and easy to use, copyright©olour allows 

you to provide your clients with the ultimate personalised colour service. 

CORRECTIVE COLOUR 

A new course for 2018 that 

brings a simplified approach 

to salon corrective colour 

work. Understand how 

to perform a corrective 

hair reassessment, client 

consultation, and achieve 

great results using TIGI’s 

colour ranges. 

ESSENTIAL HIGHLIGHTING 

Every colourist needs to 

be confident in advising 

and creating the perfect 

highlighting techniques for 

clients. This one-day course 

has been devised to give 

confidence and improved skills 

to create a personalised finish. 

Through live demonstration 

and a hands-on workshop, 

you’ll gain the knowledge and 

confidence you need. 

CREATIVE COLOUR 

Inspiration is key to being a 

successful colourist. In this 

popular cut and colour course, 

the TIGI International Creative 

Team share their individual 

inspiration through their latest 

work. Using an advanced 

technical approach based on 

classic colouring, you’ll develop 

skills to deliver exciting, 

contemporary and creative 

results that clients will love. 

TRANSITION COLOUR 

Bridging the gap between 

classic and advanced, this 

course focuses on strong, 

salon-viable colouring 

techniques and mixtures, 

presented to give you a 

strong understanding of TIGI 

terminology. Progressing 

your skills, competence and 

confidence in TIGI’s colour 

ranges will help build your 

salon colour business. 

If you’d like to book a course, please contact the TIGI Education Administrator on 020 7228 5999 

or email uk.education@tigi.com. Or use the TIGI app – TIGI 24/7

IN THE 

MOOD 

TIGI’S EDIT OF THE KEY S/S18 TRENDS 

BLONDES 

“SHEER GENIUS” 

Blending futurism with more 

traditional delicates and 

synthetic fabrics, as seen a 

Fendi, Mark Fast and Burberry. 

In hair, this translates into 

pale, almost transparent 

blonde tones, and simple and 

androgynous styles.

DEEP TONES 

“ON THE FRINGE” 

As seen at by the Kenzo and 

Miu Miu shows, this trend 

makes a punk-inspired, 

rebellious political statement 

It’s a trend that suits an urban, 

forthright personality, with 

strong, bold, tonally saturated 

colours, boyfriend clothes 

and a haircut to match! 

BRUNETTE 

“RETRO REVIVAL” 

This trend – spotted at 

Versace and Isabel Marant 

– oozes feel-good nostalgia 

with a definite nod to the ’90s 

and the next generation of 

model royalty: think offspring 

of the likes of Cindy Crawford, 

Jude Law, Noel Gallagher and 

Johnny Depp. Hair is worn in 

loose, glamorous waves or 

with an edge of ’90s grunge. 

PASTELS 

“OH-SO PRETTY” 

As seen at Saint Laurent and 

Versace, this is about the ’80s party 

girl, a grown-up prom queen who 

loves glitter and sparkle. Hair 

inspiration is taken from fabrics – 

think pinks, romantic soft knots, 

braids and twists.

MOBILE 

APP 

EXCLUSIVE CUT AND COLOUR 

STEP-BY-STEPS 

ADVANCED INTERACTIVE 

DRAWING TOOL 

INTERACTIVE COLOUR MOOD 

BOARDS AND FORMULAS 

TIGI NEWS UPDATES 

BOOK TIGI EDUCATION 

COURSES 

Get 

it on 

Google 

Play 

Email uk.education@tigi.com or download the TIGI app – TIGI 24/7

THEY’VE ALL WON IT… 

COULD 2018 

BE YOUR YEAR? 

MOST WANTED COLOUR EXPERT 2018 – THE COMPETITION IS NOW OPEN 

ENTRY DEADLINE Monday 14 May 

ENTRY FORMS creativeheadmag.com/mostwanted 

FOLLOW US @creativeheadmag #MWIT18 

TALK TO US 01434 610940 / events@alfol.co.uk 

event

“I’VE STRUGGLED 

WITH MY IDENTITY. 

OVERCOMING 

THESE 

CHALLENGES 

MADE ME 

STRONGER” 

GUY TANG DIDN’T ALWAYS KNOW WHAT KIND OF PERSON HE WANTED TO BE, OR WHERE HE FITTED IN. 

WITH THE LAUNCH OF #MYDENTITY IN THE UK, HE HOPES TO NOT ONLY PROVIDE COLOURISTS WITH 

IN-DEMAND SHADES, BUT ALSO EMPOWER THEM TO CREATE THE COLOUR THEY’VE ALWAYS DREAMED OF 

Scroll through Guy Tang’s Instagram feed (@guy_tang) and you 

wouldn’t think he’d ever suffered from an identity crisis. With 2.2 

million Instagram followers, to say he is a social media sensation 

is an understatement. But growing up it was a different story. He 

didn’t know who he was, what he wanted to do in life, or what his 

purpose was. Then he found hair and he found his direction. 

“I found my purpose. It was to make a difference; change the 

world by doing hair,” says Guy. “But more than that it was to be a 

friend, a #hairbestie, and inspire other stylists just like me to find 

their identity, because I had such a hard time finding mine.” 

From this grew #mydentity. “I created #mydentity because I 

wanted to customise colours that we all dream of – hues that are 

missing from today’s hair colour,” explains Guy. “I wanted to create 

a range that brings back the fun and excitement in our industry.” 

However, most of all, he wanted to create a community that 

empowers the #hairbestie family, and enables all colourists and 

stylists to find their #mydentity, “because when you know who you 

are, you have the courage to do anything you dream”, he adds. 

With the support of millions of #hairbesties around the world, 

you can now create the most demanding hair shades of the 

season with Guy Tang’s #mydentity. 

It’s the first influencer brand created by the biggest social media 

superstar in the professional hair industry – and it’s finally arrived 

on UK shores! 


FORMULATED BY GUY TANG, 

#MYDENTITY FEATURES: 

• Advanced Vibrariche 

Technology to enrich the 

vibrancy and intensity of 

colour and provide double 

the shine 

• An exclusive keratin and 

argan seed oil blend to 

improve the overall integrity 

of the hair, while providing 

maximum colour retention 

• Pre-blended, signature 

shades to create the 

hottest colours of 2018 

• Breakthrough Mirustyle 

X-HP, which delivers 

heat protection up to 

230˚C, reducing thermal 

styling damage 

• Direct dye, demipermanent, 

permanent 

colours, as well as a cream 

and powder lightener 

• A variety of ranges 

including Pre-Blended 

and X-Press Toners 

For all things #mydentity, call Salon Success on 0845 659 0011 or visit salon-success.co.uk. 

To shop online, visit salon-services.com. 



Technique, 

c’est chic 

IT’S OFFICIAL, 2018 IS THE YEAR OF TECHNIQUES. AS COLOUR SERVICES ENTER THE MAINSTREAM ON SOCIAL MEDIA, 

WE EXPLORE HOW COLOUR CHOICE IS BECOMING LESS IMPORTANT AS IT’S ALL IN THE TECHNIQUE 


From a colourist’s perspective, the age-old question is 

what comes first – the colour or the technique. Last year 

saw a huge focus on the technique and the tonal choice 

was secondary. This is set to carry on 

Jo O’Neil 

International technical education 

and director for Toni&Guy 

WHAT BEGAN WITH ombre led to balayage and then it went on to 

contouring – we don’t know where it will end up, but we do know 

that clients are ever more interested in the techniques used, rather 

than the shade. And we have social media to thank for that. 

Professional techniques are now one of the biggest awareness 

drivers in the colour industry, fuelled by the increase in both 

consumers and professional influencers showcasing their 

techniques and looks on social media (in particular Instagram). 

In 2017, there were more than one million Google searches for 

balayage and this is only set to grow. 

“From a colourist’s perspective, the age-old question is 

what comes first – the colour or the technique,” says Jo O’Neil, 

international technical education and director for Toni&Guy. 

“Last year saw a huge focus on the technique and the tonal 

choice was secondary. This is set to carry on.” 

While colour is inarguably important, all salons need to be 

onboard the technique train if they want to stay ahead. “The 

advances in technology mean that box colour is better than ever, 

so we need to be really hot on our techniques to keep the client 

coming back for something she can’t do herself at home,” says 

Jack Howard at Paul Edmonds. 

Professional techniques, no matter what a box says, can’t 

be replicated at home. Good news for salons as colour choice 

becomes less important and actual application technique is 

what matters. So what techniques can you look forward to trying 

out this year? Is it time to say bye-bye to balayage and good-day 

to glazing? 

“Balayage has evolved as people have experimented with it, 

and it now falls into different categories – creative, classic, micro 

and Californian – and this allows colourists to work in different 

ways, which gives them more creativity,” says Jack. 

And colour brands are leading the way, with Redken keen to 

portray itself as the ‘technique perfector’ with Shades EQ and 

TIGI launching five new techniques this spring as part of its latest 

collection. Each new technique is “designed to take the concept 

of colour customisation to the next level”, explains Warren 

Boodaghians, TIGI global academy technical director. “Whether 

working with commercial or creative colours, the palette can be 

simplified to suit the wearer.” 

Our favourites include Punk Placement – strong, block colours 

are diffused in certain areas with softer colours to soften the 

overall boldness; Aurora – fluid colouring inspired by the Northern 

Lights; and Sheer Glazing – working with the same overall tone, 

a solid under colour blends through to the focal area. 

While it’s important to be aware of all the latest techniques, 

Amy Fish, PAINTER and colourist at Larry King, believes the 

oldies are goldies and highlighting is making a comeback. “It’s 

highlighting but not to the root,” she explains. “Balayage has taken 

over these past couple of years, but I feel highlighting is making a 

comeback. There’s much more to highlights than there used to be.” 

“Highlights are not leaving our salon anytime soon,” says Rocio 

Vaquiero-Lago, technician at Michael Van Clarke. “However, we 

do look at ways to change it up and make them more modern or 

on-trend by mixing them with other colour application techniques. 

For example, adding a touch of balayage throughout the ends can 

add more texture and depth.” 


Both L’Oréal Professionnel and Redken have introduced 

new highlight services recently, designed to speed up the 

process, while offering on-trend looks. L’Oréal Professionnel’s 

#InstaContouring frames and accents clients’ features, using 

between five and 10 meches, while Redken’s Go Bronde services 

offer the chance for brunettes to go slightly lighter or warmer in 

fewer than 20 minutes. 

Clients may be more savvy when it comes to techniques and 

trends, but “it’s still your job to guide them into the best decision”, 

advises Katie Mulcahy, UK colour ambassador for Rusk. “Don’t be 

afraid of trying new techniques and encouraging your clients to try 

something new – chances are they’re already thinking about it.” 

Katie approaches a colour consultation with the idea that she 

will always create a bespoke colour for a client. “This way, I can 

use the techniques that will suit them and their needs, rather than 

trying to recreate an impossible and super-filtered celebrity trend.” 

At Rush, when a new technique is uncovered, the group 

ensures all its colourists are confident in discussing it with clients. 

“With social media now heavily influencing the hairdressing 

industry, it is extremely important to ensure you offer clients 

the chance to experience new techniques and that you are fully 

trained and knowledgeable on them, too,” says Chris Williams, 

international colour director at Rush. “When it comes to your 

clients, they also want to be fully informed, so take them through 

the process and how this will work for them and their hair, and how 

it will help them achieve their hair goal.” 

While most clients will enjoy finding out about new techniques, 

some may feel daunted by the prospect of ‘branching out’. 

“Visuals definitely help,” says Gorka Arraras, master stylist at 

Charles Worthington Salons. “We spend a lot of time immersed 

in the latest catwalk trends, but also on social media, and 

follow bloggers and influencers. When we are discussing or 

recommending new looks or techniques to our clients, visuals from 

the likes of Instagram, Pinterest or any other social media platform 

are always a helpful tool.” 

As ever, consultation is key. “When discussing new techniques 

with clients, I inform them all about it and how it will benefit them 

individually during the consultation,” says Philip Bell, from Ishoka 

Hair and Beauty. “I explain how the technique was discovered, the 

way in which it will benefit and how it will transform their look. I 

also take them through every part of the process, using images to 

demonstrate. Clients put their trust into you, the stylist.” 

Whether you’re a stickler for traditional techniques such as 

highlights, or a technique turncoat always on the lookout for the 

next big thing, the year of techniques is only just getting started. 

Redken 

Where will the new techniques take you and your clients this 

year? Show us your latest techniques on Instagram, using the 

hashtag #ColourIRL and you could see your work featured on 

creativeheadmag.com/paint 


THE 

bright 

SIDE 

THIS YEAR, BRIGHT, BOLD SHADES LOOK SET TO BECOME THE NORM – AND 

VIRAL COLORWASH BY CELEB LUXURY WAS MADE FOR THIS MOMENT 

‘Go bold or go home’ was the battle cry last year 

as millennial pink and bright blue hues took over 

Instagram, and the trend is only set to get bigger. 

As it continues to grow, clients are looking for 

easier and simpler ways to go bright and bold – 

so Viral Colorwash by Celeb Luxury is what you 

need to offer. Featuring seven extreme colours, 

three pastels and a clear shampoo, conditioner 

and styler, Viral Colorwash is perfect for clients 

who are looking to maintain or deepen more vibrant 

or pastel hues between salon visits. The system is 

made up of Viral Moisturewash, Viral Blonditioner 

and Viral Extreme Smoothing Styler, and clients will 

love it for its easy, no-fuss approach to colouring the 

hair. It restores hair to a healthy, natural feel without 

the use of any harsh sulphates or parabens. 

If going bright and bold is a bit too much for some 

of your clients, then offer Celeb Luxury Gem Lites. 

This system is used in the same way as Viral, but it 

offers more traditional colour shades. Made up of 

Gem Lites Shinewash, Gem Lites Bonditioner and 

Gem Lites Celeb Secret Fix, clients will enjoy real 

rich colour, a high-lather cleanse and conditioned 

results with visibly reduced colour fade. Clients should use the 

complete system, alternating the Shinewash with their 

chosen shade of Gem Lites Colorwash (of 

which there are 10 brilliant tones and a clear 

shampoo, conditioner and styler to choose 

from) to delicately cleanse, nourish and restore 

hair to a healthy, natural feel. Both Viral and 

Gem Lites are cruelty-free and vegan, and both 

provide instant rich or bold colour results while 

protecting coloured hair from the sun, as well as 

environmental damage and fighting colour fade. 

In fact, when using the entire Gem Lites or Viral 

systems, laboratory testing results revealed: 

• Breakage reduced by up to 91 per cent 

• Frizz and humidity control for 24 hours 

• Static reduced by 95 per cent 

• Heat protection from styling tools up to 230˚C 

Available exclusively through Salon Success, Viral 

and Gem Lites by Celeb Luxury are sure to be your 

clients’ go-to for quick and easy colour updates. 


Celeb Luxury is available exclusively from Salon Success. For more, call 0845 6590011 or visit salon-success.co.uk. 

To shop online, visit salon-services.com 


#ColrIRL 

THE COLOUR REVOLUTION IS HAPPENING IN SALONS AROUND THE WORLD… AND IT’S 

BEING TELEVISED! WELL, INSTAGRAMMED TO BE PRECISE – AND IT’S THOSE SHOTS OF 

YOUR TRANSFORMATIONS THAT ARE PULLING MORE CLIENTS IN FOR COLOUR. PART OF 

PAINT’S MISSION IS TO CELEBRATE THE IN-SALON COLOUR IMAGES AS MUCH AS THE 

PRICEY PHOTOGRAPHIC STUDIO SHOOT, SO IF YOU WANT TO FEATURE ONLINE AT PAINT, 

SIMPLY TAG YOUR COLOUR TRANSFORMATIONS #COLOURIRL AND REMEMBER TO INCLUDE 

@CREATIVEHEADMAG, TOO! TO GET YOU FIRING ON ALL CYLINDERS, WE ASKED SOME OF 

INSTAGRAM’S BUSIEST BODS TO SHARE THEIR SECRETS – #NOFILTER 

@rickythompson_colour @bleachlondon 

@jonesandpayne 

@lintonandmac 

@georgeshairdressing 

@joshwoodcolour 


SAMANTHA CUSICK 

Samantha Cusick London 

@samanthacusicklondon 

64.4K FOLLOWERS 

“When I was designing the salon I felt it was important 

that we had a selection of backgrounds to take pictures 

against. You need to keep your feed interesting, and 

variation in backdrops helps. It’s all about natural light 

but in the salon this isn’t always possible so we use a ring 

light; it makes colours pop and your client’s skin glow. 

NIKKI LEE AND RIAWNA CAPRI 

Nine Zero One @ninezeroone 

243k FOLLOWERS 

1. Don’t be private – let 

everyone see your work. 

2. Put your location, contact 

details and so on in your bio. 

3. Your username is very 

important – people must be 

able to find you! 

4. Showcase your personality. 

5. Make sure everyone is on the 

same page aesthetically so you 

can promote everyone in team. 

6. You’ll need consistency in 

your imagery – the lighting, the 

background wall etc. 

7. Invest in a ring light, you 

don’t want shadows! 

8. Use Snapchat and 

Instastories for ‘messy stuff’ – 

mixing colours and so on. Keep 

it beautiful for Instagram. 

9. Hashtags are the new 

Google. What would someone 

search for? Don’t just write 

‘hair’! Tag companies you’re 

involved with hopefully they’ll 

repost you. 

“Spend time to focus the camera, check the image, tweak 

rough strands of hair and make it perfect! I always keep 

the focus of the photo where I want it to be, by cropping 

out any distracting elements for the best composition. 

Don’t let Instagram crop your image for you. 

“I think it’s imperative the image remains unfiltered. I want 

clients to see a true representation of my work so I avoid 

the Instagram filters and use a couple of third-party apps 

to edit images such as Enlight and Whitagram.” 

“On 2 July, I’m hosting my first social 

media course! I get so many questions 

about how to capture colours on 

Instagram and how to boost following 

that I’ve pretty much been forced to do 

it! It’s true ‘Not Another’ style though, 

so it’s going to be pretty crazy!“ 

To book, visit notanotheracademy.com 

10. Don’t worry about likes 

– they don’t get you money, 

clients get you money. Make it 

a beautiful page! 


Paintb 

The latest launches and products to 

boost the contents of your colour kit 

It’s arrived – Instagram legend Guy Tang’s #mydentity 

colour range, a mix of natural and fashion colours that 

turn the shine factor right up to 11! 

0845 659 0011; 

salon-success.co.uk / salon-services.com 

This March, Salon Services is 

hosting a Festival of Colour – buy 

five tubes of colour, get one free! 

Mix and match brands, including 

#mydentity 

Highlights in half the time? No problem 

with L’Oréal Professionnel Instant 

Highlights, a three-part system made 

up of Heating Iron, Lightening Cream 

and Aluminium Foil! 

0845 6000122; 

lorealprofessionnel.co.uk 

From bold brights to pretty pastels, Manic 

Panic has you covered with its professional 

semi-permanent gel hair colour, and its 

iconic pots of vegan high-voltage colour! 

01579 341913; 

manic-panic.co.uk 

Win the battle against brass with LumiShine 

Silver Blue from Joico, a series of based demipermanent 

liquid shades for icy cool results. 

0845 071 2326; 

joico-lumishine.com 

Download the new JOIcolor 

app now for both iOS and 

Android from the App store. 

Just search Joico! 

“Holographic colour! Separate 

pigments to stand side by 

side! The reasons I’m currently 

obsessing over Goldwell’s 

@Pure Pigments! I feel like hair 

colour is heading to the future” 

Casey Coleman 

PAINTER and founder 

of CHAIR Salons 

Add a few drops of Goldwell’s new 

@Pure Pigments to your usual 

Goldwell colour and be blown away 

by the brilliance and shine. There 

are six concentrated colours – Pure 

Yellow, Pure Orange, Pure Red and 

Pure Violet for vivid effects, and Pearl 

Blue and Matte Green to soften and 

counteract unwanted tones. 

01323 432100; 

goldwell.co.uk 

Remove colourly quickly and in the healthiest way 

possible with Zalon Colour Remover, packed with 

argan oil. It gives you a blank canvas to get painting! 

01924 466999; 

hairtools.co.uk 


Just 20 minutes for a blonde colour 

service? Yup, it’s possible with Flash Lift 

Express Blonde by Redken, which uses 

the Redken Heatcure Professional Tool to 

make the magic happen! 

020 8762 4121; 

redken.co.uk 

Some clients want a quick change, right 

now, but don’t want to commit, thank you 

very much. Well, with the Colour Mousse 

collection from Rusk, they don’t have to! 

Wow them then wash out… RRP £15. 

0330 1231907; salon-services.com 

AGE DENIED from TIGI is 

introducing four new shineenhancing 

intense coverage 

shades – three intense blondes 

and an intense brown, developed 

with a cool, neutral tone. 

0844 8440944; 

uk.tigiprofessional.com 

“I am super-excited to use this! Flash 

Lift Express Blonde is the way forward” 

Amy Fish 

PAINTER and colourist, 

Larry King Salon 

Full Spectrum Demi+ from Aveda is all about 

customisation of tone, intensity and coverage, 

with results lasting up to eight weeks. 

0370 034 2380; 

aveda.co.uk 

Clients love pastels and 

brights? Then tell them 

about Viral Colorwash 

by Celeb Luxury, 

featuring seven extreme 

colours, three pastels 

and a clear shampoo, 

conditioner and styler. 

RRP from £25.95. 

0845 6590011; 

salon-success.co.uk 

Six global colourists have 

taken over Igora Royal from 

Schwarzkopf. Dusted Rouge and 

Disheveled Nudes are available 

now, with more to come… 

0800 526741; 

schwarzkopf-professional.com 

Let clients choose the fragrance of their hair colour 

with Revlon Professional’s new Color Sublime by 

Revlonissimo. Opt for exotic Sunset Mood, vanilla-rich 

Sweet Gourmet or relax with Zen Moment. 

020 7391 7440; 

revlonprofessional.com 

Power Build Revamp from 

Organic Colour Systems 

is great for bleached 

heads and works well as a 

hair fibre and bond repairer 

when colouring. 

RRP £21.95. 

01590 646462; 

organiccoloursystems.com 


Art schl 

Get your kit together and head out on the highway to a better colour career! 

Affinage 

Meet the Master: Advanced 

Creative Colouring 

Your chance to get up-close and 

personal with the Affinage ‘queen 

of colour’, Tracey Devine Smith, 

and UK Affinage educators. 

25 June 

Affinage Academy, Romsey 

01794 527111; asphair.com 

ALFAPARF Milano 

Colour – Step 1 

Get a thorough understanding 

of the ALFAPARF Milano colour 

range, while refreshing and 

broadening your knowledge of 

colour application and theory. 

9 April 

Belfast 

+353 45856487; xpertpro.ie 

Aveda 

Kinetic Colour 

Embrace the extreme with insider 

tips for pushing tones to the edge 

to get vibrant and intense results. 

30 April 

London 

0370 428 6382; aveda.co.uk 

Goldwell 

Color Formulation 

Know your colours inside and out 

so you can transform your vision 

into breathtaking hair for clients. 

27 June 

London 

020 3540 1200; goldwell.co.uk 

Download the Goldwell 

Education Plus App from the 

App Store or Google Play 

Joico 

JoiColor Specialist 

Work with each of the JoiColor 

families and have hands-on 

sessions with the Joico Educators 

to discover the differences 

between each range and what 

products work best for each client. 

10 to 11 September 

Lacey’s Studio, Reading 

0118 9302338; laceysltd.co.uk 


Creative Colour 

Discover how to source new 

inspiration and emerging trends 

as members of the L’Oréal 

Professionnel Creative Team share 

their interpretations of the latest 

techniques. Guaranteed to give 

you a boost so you can return to 

your salon with fresh ideas. 

19 March 

London 


milk_shake 

Enlighten Me 

Get ready for all those summer 

blondes with this course, which 

focuses on boosting a colourist’s 

understanding of lifting and 

toning hair, as well as learning 

new techniques. 

21 April 

Rendezvous, Lincoln 

01392 365177 

Organic Colour 

Systems 

Blondes Workshop 

Are you achieving perfect lift for 

your blondes? Join the workshop 

where you’ll learn how you can 

achieve the best results for your 

blonde clients. 

26 March 

Glasshouse Salon, London 

01590 646462; healthierhair@ 

organiccoloursystems.com 

Paul Mitchell 

Beyond The Balayage 

Balayage continues to be a key 

consumer colour trend, and in 

this one-day masterclass you’ll 

discover how to perfect the skill 

of hair-painting. 

17 September 

Salon Services Liverpool 

0845 6590011; 


Redken 

Game of Blondes 

Straight from New York and led 

by Redken Artists Kelly Scott and 

Adam Browne, this course will help 

you identify the best product and 

technique for every blonde! 

1 to 2 May 

London 


Revlon Professional 

Colour your Business with 

Thomas Hills 

Want to see more turnover and 

profit from colour? This is all about 

how to champion colour in your 

salon, with on-trend techniques 

and advice on incentives. 

9 April 

Belfast 

020 7391 7440 

Salon Services 

Sally Freehand Hair Painting 

incorporating Ombré & Balayage 

Create amazing colour results and 

master freehand colouring during 

this practical, hands-on technique 

focused training session. 

9 April 

Andover 

0330 123 1907; 

salon-services.com 

Sassoon Academy 

Sassoon Blondes 

Do you want to achieve blonde 

perfection? Then let the Sassoon 

Academy teach you all you need 

know about depth and tone, warm 

and cool skin tones. 

30 April 

London 

020 7399 6902; 

sassoon-academy.com 

Schwarzkopf 

Professional 

Just Bleach It! 

Do you get nervous about 

bleaching? Let a Schwarzkopf 

Professional expert share all their 

tips to create the perfect blonde! 

23 April 

Glasgow 

020 7724 7931; skpevents.co.uk 

TIGI 

Creative Consultation 

Look at colour through fashion 

tribes, style, hair and complexion 

analysis, as well as seasonal 

colour trends, for a totally unique 

customer experience. 

14-15 March 

London 

020 7228 599; 

tigiprofessional.com/education 

Download the TIGI App 24/7 from 

the App Store or Google Play 

Wella 

Colour Create 

Stay on trend with your colour 

choices and discover how to 

combine creative palettes with 

the latest vibrant trends. 

26 June 

Manchester Studio 

0161 834 2645; wella.co.uk 


2018 

STARMAKERS 

Make your dreams come true with events that can change it all… 

The Coterie 

WHEN Throughout the year 

WHERE London/regional 

pop-ups 

This exclusive, members-only 

networking club offers a unique 

opportunity to mix with your peers 

and hear from the biggest names. 

creativeheadmag.com/events/ 

the-coterie 

Schwarzkopf 

Professional European 

Essential Looks Tour 

WHEN 19 March 

WHERE Amsterdam 

Global ambassadors Tyler 

Johnston and Lesley Jennison 

present this year’s Essential Looks 

collection, alongside shows from 

Arjan Bevers, X-presion and the 

Dutch Toni&Guy Art Team. 

schwarzkopf-professional.co.uk 

Paul Mitchell Color 

Outside the Lines / Paul 

Mitchell The Gathering 

WHEN Entries 1 April; winners 

announced 15 May / 8 to10 July 

WHERE Las Vegas, Nevada 

This is the third annual global 

colour competition from the 

professionals at Paul Mitchell! 

The prize includes taking part in 

a Paul Mitchell photo shoot and 

a trip to Gathering 2018 in Las 

Vegas. At The Gathering, more 

than 4,000 guests will be wowed 

by the Paul Mitchell Artistic Team 

and the latest colour education, 

collections and innovations. 


L’Oréal Colour Trophy 

WHEN Regional Semi-Finals 

are 15 April to 1 May. 

Grand Final is 4 June. 

WHERE Regional Semi-Finals 

take place nationwide. The 

Grand Final is London. 

Share your colour addiction with 

this iconic colour competition! 

The Regional Semi-Finals are 

followed by the Grand Final at 

Battersea Evolution. 

lorealcolourtrophy.com 

Wella TrendVision 

Award 2018 

WHEN 14 to 22 May 

WHERE Regional Heats are 

Birmingham, Glasgow, London 

and Manchester 

With Male Grooming and Runway 

categories back, joining Color 

Vision and Creative Vision, 

entrants share their interpretation 

of this year’s trends. The entry 

deadline is noon 26 March, while 

the UK & Ireland Final is 8 October 

at the Roundhouse in London. 

wella.co.uk/trendvision 

Revlon Professional 

Style Masters 

WHEN 3 to 5 June 

WHERE: Barcelona 

This year, Style Masters goes 

colour! The global contest now 

has a concept based on one cut, 

one colour technique, one colour 

result, three looks – and you’ll see 

incredible shows from Revlon 

Professional artists and American 

Crew, alongside the All Star 

Challenge competition. 

stylemasters.com 

Goldwell Color Zoom 

UK Final 

WHEN July 

WHERE London 

The trend is Elemental, the 

deadline for entries is 31 May, and 

the UK winners will be revealed in 

true Goldwell style in July. They go 

on to compete globally in Toronto 

in September at Global Zoom. 

goldwell.co.uk/color-zoom-18 

Aveda Congress 

WHEN 6 to 9 October 

WHERE Minneapolis, Minnesota 

This will be the largest, most 

creative Aveda Congress to 

date – a celebration of 40 years 

of the brand, with more than 

6,000 in attendance. Details and 

registration available from 15 April. 

aveda.co.uk 

Most Wanted 

and The It List 

WHEN Most Wanted deadline 

14 May; It List 21 May. 

The Grand Final is 3 September 

WHERE London 

The best of hairdressing will be 

competing for the hottest trophies 

in town. Who will claim the Colour 

Expert crown next? 

creativeheadmag.com/ 

mostwanted 

Get your Most Wanted 

Colour Expert Award 

entry in by 14 May 

Hair by the L’Oreal Professionnel #COLORFULHAIR Collective at the L’Oreal Colour Trophy Grand Final 2017 


MAKE A SPLASH 

Reality’s 

might 

” 

Want to Make a Splash with a colour-centric opinion? Let us know @creativeheadmag and we’ll start a conversation 


ANGELO VALLILLO, 

CO-FOUNDER OF NEW 

SALON 

DNA ARTSPACE 

IN NOTTINGHAM, 

EXPLAINS WHY HIS 

TEAM ISN’T AFRAID 

TO GET REAL WITH 

COLOUR CLIENTS 

Want to Make a Splash with a colour-centric opinion? 

@dna_artspacesalon 

” 

AT DNA ARTSPACE colour is massive in every way; massive 

for profits and a massive problem as clients just don’t seem to 

understand the progress that colour has made. Social media is 

amazing and as a brand we’re strong on it. We believe that it’s the 

future. However, the editing factor is killing us. Clients are coming 

in with unrealistic demands. But to be fair, it’s not their fault. 

How are they to know that a colour going from dark to blonde 

takes maybe a full day, or even three visits to the salon? And that the 

cost of such a transformation is £300 or more? All that they see is a 

‘before’ and an ‘after’ picture and a filter. The colour they have been 

having in the past few years has been a tint and highlights coming 

in at £60 to £70. It’s down to us to educate our teams and clients on 

what’s what. 

We must stop this practice of editing colours just so that our 

Instagram feed looks amazing. At DNA ARTSPACE, we believe less is 

more, and being honest with what we post on our salon Instagram 

@dna_artspacesalon is vital. Consultation has never been more 

important; before any colour service we have a discussion about 

what the client wants and we give them a programme of how we are 

going to achieve it. No client is turned away, but they are made aware 

of the price and the time it will take! 

Condition is so important to us at DNA ARTSPACE that we offer 

treatments to get a client’s hair to a great state before we even 

colour. We have four Wella Master Colour Experts at our salon, as we 

need our colourists to have the best training so we can give the best 

result. DNA ARTSPACE’s passion for education and developing our 

team gives us the confidence to express ourselves as artists and 

give our clients the best results. 

You have to be prepared to progress and to tell your clients 

honestly that their craved-for colour isn’t going to happen today – 

we can do it, but we must do it the right way. 

Let us know

1684 186k 1411 

posts followers following 

Guaranteed Followers 

£200 2 nd July 2018 

NOT ANOTHER 

SOCIAL MEDIA COURSE 

In true 'Not Another' style we will be completely translucent, with no secrets 

and no bull**** on how we have created the fastest growing following in the UK. 

90% of our new clients come from 

Instagram - we never pay for advertising 

This event is going to be like nothing 

you’ve ever experienced before! 

Location: A secret east London warehouse, a DJ and surprise entertainment. 

We’ll show you how you can have free advertising for life! 

NOW AVAILABLE TO BOOK ONLINE AT WWW.NOTANOTHERACADEMY.COM

PAINT S/S18

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