PAINT S/S18

INTO THE NUDES
INTRODUCTING NEW
DISHEVELED NUDES
Co-created by Schwarzkopf
Professional International
Ambassador Matt Clements,
based in Australia, and Spanish
colour visionary Jorge Cáncer,
this new spin on nude pushes
the powdery colour palette to the
edge by creating contrast and
character. Find out more at
igoraroyaltakeover.com
IF A NEW COLOUR’S CATCHING ON, CHANCES ARE YOUR
CLIENTS SAW IT FIRST ON SOCIAL MEDIA. LOVE IT OR
LOATHE IT, IT’S THE BEAUTY INDUSTRY’S MOST PERSUASIVE
PLATFORM… AND HAIR INFLUENCERS ACROSS THE GLOBE
ARE ALL OVER IT – POSTING, SHARING, LIKING, LOVING AND
DRIVING FUTURE TRENDS INTO THE HEARTS, MINDS AND
HANDS OF THEIR FOLLOWERS (YOUR AUDIENCE).
It’s why Schwarzkopf Professional launched its IGORA #RoyalTakeOver campaign;
recognising the serious sway of social media, the brand matched a handful of
hairdressing’s key influencers with some of the world’s leading session colourists.
Together, they’ve co-created new shade collections and are bringing them to you
first – so you can be prepped and ready to respond (with in-salon services) the
moment they become an online sensation. Cue a hot new collection, featuring cool
new shades, featured here with Hooker & Young!
24 | PAINT