PAINT S/S18

Affinage
L’Oréal Professionnel
Gold, silver and bronze – the
holy trinity of metallic shades
are all winners this season.
“Metallic colours have become
a big trend,” says Tracy Hayes,
global head of technical training
at Fudge Professional. “The
look now is about going big
and bold, with a full head of
metallic colour.” Sarah Black,
colour specialist at Linton &
Mac and winner of the 2017
L’Oréal Colour Trophy, says that
“choosing a metallic colour is a
great way for clients to be more
creative, as it is more wearable
for their lifestyles; it is superluxe,
chic, and looks effortless”.
So, how do you achieve this
shimmering perfection clients
crave? “Creating the perfect
base for the metallic colour to
sit on is essential,” she explains.
“I always explain to clients
that their hair has to reach a
pale yellow before achieving
any metallic shades.” L’Oréal
Professionnel’s Metals by Majirel
range and the new Colour Addict
Shimmer range allow you to do
this seamlessly. And the most
important things when it comes
to metallics? Hair quality! “If hair
is tortured before application, it
can give and uneven result with
less shine,” says Affinage global
ambassador, Tracey Devine-
Smith. “Only use a premium
product; Affinage’s Metallics
range contain argan oil and
shea butter to increase
luminosity and shine,” she says.
John Spanton, creative colour
director at Trevor Sorbie, agrees:
“To get the best out of this
trend all depends what the client
does at home. Metallic colours
will dull after just one week
without the right homecare!”
medal winners
PRODUCTS (from left) Crazy Color Rose Gold, Manic Panic Blue Steel, L’Oréal Professionnel
Metals by Majirel, Kenra Color Metallic Collection, Affinage Infiniti Metallics
HOB Salons
Redken
TIGI
Irina Vitjaz S/S18
THE TREND
METALLICS
PAINT | 17