PAINT S/S18

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MY ADVICE This is pretty obvious, but it’s all about protecting the integrity of the hair. It doesn’t matter what colour you achieve, it’s pointless if the condition has been compromised. We need to consider more than the finished result a client sees at the end of the visit; it’s about what it looks like further down the line, and as soon as we compromise on condition, we compromise on longevity, too. WHAT’S THE BIGGEST CHALLENGE FACING SALON COLOURISTS RIGHT NOW AND THE BIGGEST OPPORTUNITY? Client expectation. Like it or loathe it, social media is huge, and as great a tool it can be for businesses, and in particular promoting an individual hairdresser or salon group, it also has some serious pitfalls and can have a serious knock-on effect in terms of expectation. When clients see dramatic changes achieved seemly with little effort/process, it completely changes what they expect from their salon experience and the end result they can achieve. There are, however, two sides to this, if we can educate our clients properly and be honest into what has gone into the creation, then we can capitalise on it. Increased expectations mean people are also chasing more aspirational results, which in turn can mean increased revenue. But carrying out time consuming, complicated processes on our clients’ hair does mean good news in one way; we can charge more and our clients will see the increased value for their investment. MY INSTA FIVE @PADDYMCDOUGALL Freehand balayage to beachy Australian blonde Love the heavily saturated ends to build brightness This ink blue palette really accentuates a razor-sharp bob Paick McDgall ART DIRECTOR, RAINBOW ROOM INTERNATIONAL, GEORGE SQUARE Icy Nordic blonde, and a steel shadow root to add depth and detail High contrast balayage 10 | <strong>PAINT</strong>
MY INSTA FIVE @JAYJAYGRAYESQ My Soho residency at Billy & Bo Ja Gray KARBON KYD Tending the roots of musician Alice Chater for a video Feeling the Wella love! Never Seen Green for Wella Cololor Fresh Create MY ADVICE Soak up all the focus on the colour market at present. Live the full spectrum; dance and prance to the fact that colour is so in vogue right now! This is your time! WHAT’S THE BIGGEST CHALLENGE FACING SALON COLOURISTS RIGHT NOW? “It’s such a lucrative time for colourists right now. This market is killing it. I see this as the opportunity too… but it’s just a case of getting the right product lines in! MY COLOURING HACK “I’ve traded in plastic bowls and brushes in favour of stainless steel kitchen and artist equipment. I’ll use anything from an apothecary, science lab, camping equipment and a working kitchen. Glass and metal wear - yeah, that’s me!” Color Fresh Create, the official UK launch The formal email, checking if I can upgrade the colour of two Delevingne sisters
Page 1 and 2: S/S18 Live yr life in COLOUR
Page 3 and 4: THE JOI OF HEALTHY COLOUR Healthy h
Page 5 and 6: -COLOUR ICO Global Destination Educ
Page 7 and 8: Color Intensity provided a dramatic
Page 9: THIS IS CONTENTS AND WE’RE ON A M
Page 15: MY INSTA FIVE @HILTONSOPHIA Not Ano
Page 19 and 20: MY INSTA FIVE @CASEYC_HAIR On a sho
Page 21 and 22: NOW YOUR CLIENTS CAN REFRESH THEIR
Page 23 and 24: Affinage L’Oréal Professionnel G
Page 25 and 26: A handful dust Adam Reed for L’O
Page 27 and 28: ELEVATE YOUR COLOUR SERVICES WITH C
Page 29 and 30: THE POWER OF PURE New high-definiti
Page 31 and 32: NEW COLOUR SERVICES With @Pure Pigm
Page 33 and 34: THIS IS and we’re a miß i! PAIN
Page 35 and 36: #DisheveledNudes #RoyalTakeOver Wit
Page 37 and 38: Liked by hookerandyoung, schwarzkop
Page 39 and 40: Liked by creativeheadmag, schwarzko
Page 41 and 42: PAINT | 31
Page 43 and 44: #ROYALTAKEOVER IS TAKING OVER CREAT
Page 45 and 46: Wella ProfessionalsA crse A pri IF
Page 47 and 48: COLOUR IT. STYLE IT. OWN IT. “WIT
Page 49 and 50: custom: adjective: made or done to
Page 51 and 52: TIGI COPYRIGHT©OLOUR Colour is one
Page 53 and 54: TIGI understands that cut and colou
Page 55 and 56: DEEP TONES “ON THE FRINGE” As s
Page 57 and 58: THEY’VE ALL WON IT… COULD 2018
Page 59 and 60: FORMULATED BY GUY TANG, #MYDENTITY
Page 61 and 62: From a colourist’s perspective, t
Page 64 and 65: THE bright SIDE THIS YEAR, BRIGHT,
Page 66 and 67:
#ColrIRL THE COLOUR REVOLUTION IS H
Page 68 and 69:
Paintb The latest launches and prod
Page 70 and 71:
Art schl Get your kit together and
Page 72 and 73:
MAKE A SPLASH Reality’s might ”
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