PAINT S/S18

MY INSTA FIVE
@HILTONSOPHIA
Not Another social media course
– book your place!
Shia Hiln
FOUNDER, NOT ANOTHER SALON
WINNER – MOST WANTED COLOUR EXPERT 2017
Yellow, yellow and more yellow
Today’s vibes
Shooting for Crazy Color
Me trying to take selfies…
I’m so crap at it!
MY ADVICE
Learn to style really, really well.
Not Another Salon gets asked
so often what products we
use, but we barely use any. We
lean towards the KeraStraight
irons a lot, because you can
turn the temperature down. If
you have even straightened on
high heat after you’ve done a
creative colour, you’ll know it
can instantly strip the colour to
a weird unintentional shade, it’s
terrifying! Even on my colour
courses we go over styling
because sadly, in this era, when
you’re trying to build a career, it
doesn’t happen if you don’t get
a good picture.
WHAT’S THE BIGGEST CHALLENGE
FACING SALON COLOURISTS
RIGHT NOW?
Unrealistic expectations are
slowly drowning us. It’s a long
and painful death. Remember
when over-retouching and
skinny girls got out of hand in
women’s magazines, giving us
unrealistic ideas of what is real?
This is what is happening to hair,
and I’m fighting with all my might
to stop this. Do you remember
when mascara ads were
computer generated? It’s just
not allowed anymore. It took the
industry and the consumers to
start saying ‘no’ for it to begin to
change. Of course, the fashion
industry is still a mess, I’m afraid.
We will be helping to push the
industry into a place where
you actually have a chance at
making your client smile.
AND WHAT’S THE BIGGEST
OPPORTUNITY?
Technology. Bond builders have
changed my life as a colourist.
I’m working with Innoluxe at the
moment to launch version two,
which is even better. It really
is a colourist’s world at the
moment. Cutting has limitations.
Scissors still look like scissors
from 50 years ago and, when
I last checked, heads are still
the same shape. I really don’t
think anyone has improved on
Sassoon in all these years.
This is a colouring era now and
it’s here to stay.