PAINT S/S18

“I’VE STRUGGLED
WITH MY IDENTITY.
OVERCOMING
THESE
CHALLENGES
MADE ME
STRONGER”
GUY TANG DIDN’T ALWAYS KNOW WHAT KIND OF PERSON HE WANTED TO BE, OR WHERE HE FITTED IN.
WITH THE LAUNCH OF #MYDENTITY IN THE UK, HE HOPES TO NOT ONLY PROVIDE COLOURISTS WITH
IN-DEMAND SHADES, BUT ALSO EMPOWER THEM TO CREATE THE COLOUR THEY’VE ALWAYS DREAMED OF
Scroll through Guy Tang’s Instagram feed (@guy_tang) and you
wouldn’t think he’d ever suffered from an identity crisis. With 2.2
million Instagram followers, to say he is a social media sensation
is an understatement. But growing up it was a different story. He
didn’t know who he was, what he wanted to do in life, or what his
purpose was. Then he found hair and he found his direction.
“I found my purpose. It was to make a difference; change the
world by doing hair,” says Guy. “But more than that it was to be a
friend, a #hairbestie, and inspire other stylists just like me to find
their identity, because I had such a hard time finding mine.”
From this grew #mydentity. “I created #mydentity because I
wanted to customise colours that we all dream of – hues that are
missing from today’s hair colour,” explains Guy. “I wanted to create
a range that brings back the fun and excitement in our industry.”
However, most of all, he wanted to create a community that
empowers the #hairbestie family, and enables all colourists and
stylists to find their #mydentity, “because when you know who you
are, you have the courage to do anything you dream”, he adds.
With the support of millions of #hairbesties around the world,
you can now create the most demanding hair shades of the
season with Guy Tang’s #mydentity.
It’s the first influencer brand created by the biggest social media
superstar in the professional hair industry – and it’s finally arrived
on UK shores!
40 | PAINT