PAINT S/S18

THE
bright
SIDE
THIS YEAR, BRIGHT, BOLD SHADES LOOK SET TO BECOME THE NORM – AND
VIRAL COLORWASH BY CELEB LUXURY WAS MADE FOR THIS MOMENT
‘Go bold or go home’ was the battle cry last year
as millennial pink and bright blue hues took over
Instagram, and the trend is only set to get bigger.
As it continues to grow, clients are looking for
easier and simpler ways to go bright and bold –
so Viral Colorwash by Celeb Luxury is what you
need to offer. Featuring seven extreme colours,
three pastels and a clear shampoo, conditioner
and styler, Viral Colorwash is perfect for clients
who are looking to maintain or deepen more vibrant
or pastel hues between salon visits. The system is
made up of Viral Moisturewash, Viral Blonditioner
and Viral Extreme Smoothing Styler, and clients will
love it for its easy, no-fuss approach to colouring the
hair. It restores hair to a healthy, natural feel without
the use of any harsh sulphates or parabens.
If going bright and bold is a bit too much for some
of your clients, then offer Celeb Luxury Gem Lites.
This system is used in the same way as Viral, but it
offers more traditional colour shades. Made up of
Gem Lites Shinewash, Gem Lites Bonditioner and
Gem Lites Celeb Secret Fix, clients will enjoy real
rich colour, a high-lather cleanse and conditioned
results with visibly reduced colour fade. Clients should use the
complete system, alternating the Shinewash with their
chosen shade of Gem Lites Colorwash (of
which there are 10 brilliant tones and a clear
shampoo, conditioner and styler to choose
from) to delicately cleanse, nourish and restore
hair to a healthy, natural feel. Both Viral and
Gem Lites are cruelty-free and vegan, and both
provide instant rich or bold colour results while
protecting coloured hair from the sun, as well as
environmental damage and fighting colour fade.
In fact, when using the entire Gem Lites or Viral
systems, laboratory testing results revealed:
• Breakage reduced by up to 91 per cent
• Frizz and humidity control for 24 hours
• Static reduced by 95 per cent
• Heat protection from styling tools up to 230˚C
Available exclusively through Salon Success, Viral
and Gem Lites by Celeb Luxury are sure to be your
clients’ go-to for quick and easy colour updates.
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