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PAINT S/S18

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HEAVEN<br />

S C E N T<br />

THE MODERN WOMAN WANTS TO FEEL SPECIAL WHEN THEY VISIT THE SALON<br />

AND IT DOESN’T GET MORE INDULGENT THAN CHOOSING A HAIR COLOUR SCENT.<br />

INTRODUCING COLOR SUBLIME BY REVLONISSIMO FROM REVLON PROFESSIONAL<br />

Competition for colour clients is fierce in salons up and down the<br />

country, but what if we could offer you a USP like nothing else?<br />

Something that would set you apart from the rest and for all the<br />

right reasons?<br />

Color Sublime by Revlonissimo gives clients the chance to<br />

choose the fragrance of their hair colour service, providing a<br />

luxurious experience like no other. The power of scent can’t be<br />

underestimated – the slightest hint of a perfume can trigger<br />

memories and feelings and it’s this sense of smell that can at<br />

once make us feel calm, relaxed or energised.<br />

By offering your client an exclusive selection of fragrances<br />

for the Color Sublime by Revlonissimo service, you make<br />

them feel special and unique – it’s a chance for clients to<br />

surround themselves with a scent that makes them feel good<br />

about themselves.<br />

Mix any of these fragrances with the Color Sublime by<br />

Revlonissimo ammonia-free colour mixture for a one-ofa-kind<br />

hair experience. It provides up to 100 per cent<br />

coverage, excellent light reflection and even colour<br />

results. The colour enhancing oil system features<br />

a blend of oils. This blend coats the hair and<br />

promotes colour diffusion, while hair is cared<br />

for with cotton extract and rosehip oil.<br />

In fact, 98 per cent of women feel that<br />

the natural beauty of their hair has been<br />

refined* with ammonia-free Color Sublime<br />

by Revlonissimo.<br />

To accompany the new fragrances, Revlon<br />

Professional has also launched the Insta Hair<br />

Contour technique, ideal for clients that want<br />

98% OF WOMEN FEEL THAT THE NATURAL BEAUTY OF THEIR HAIR<br />

HAS BEEN REFINED* WITH AMMONIA-FREE COLOUR SUBLIME<br />

THE THREE FRAGRANCES ARE:<br />

SUNSET MOOD: go exotic with notes of orange, mandarin,<br />

peach, apricot, rose and musk.<br />

SWEET GOURMET: enjoy notes of lily, jasmine, chocolate, cocoa<br />

butter, vanilla and musk.<br />

ZEN MOMENT: relax with notes of orange, lemon, rosemary,<br />

clove, lily, freesia, wood and musk.<br />

natural-looking results. Highlights are applied on<br />

top of colour during the processing time to create<br />

brighter sections that blend in with the global<br />

colour. The highlights will also take the colour, but<br />

will soften the sides and areas around your client’s<br />

face. The result is beautiful, natural-looking colour<br />

with nuances of other shades but without any extra<br />

service time.<br />

20 | <strong>PAINT</strong>

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