PAINT S/S18

A handful dust
Adam Reed for
L’Oréal Professionnel
Redken
PRODUCTS (from left) Rusk Colour Mousse, Joico Color Butter, milk_shake illuminate, Wella
Professionals Color Fresh Create, Redken Shades EQ
@stevenaustinhairartist
Josh Wood for Redken at
Alexander Wang S/S18
Schwarzkopf Professional
Pam Hogg
THE TREND
DUSTY
BRIGHTS
Rainbow hair is all grown up;
saturated shades are evolving
into something more subtle.
The poster girl of this hue is
model Stella Lucia, who wore a
Rose Quartz shade in a sea of
neutrals at Alexander Wang
S/S18, thanks to Redken global
color creative director, Josh
Wood. “It was always going
to be a pink, but moving to
something grungier,” he says.
Schwarzkopf Professional’s
colour ambassador, Lesley
Jennison, co-created the new
Schwarzkopf Professional
Dusted Rouge colours. “For
2018 I see a trend for a more
vintage tone of red,” she
explains. “It uses reds, coppers
and violets but in muted tones.”
Sean Nolan, head of technical
at HOB Salons, believes that
just because these new shades
are slightly more subdued
doesn’t mean they have any less
impact. “This is the hair world’s
answer to long-wear matte
lipstick; bold colour without
the shiny topcoat.” Siobhan
Jones, Headmasters colour
ambassador, recommends
mixing up L’Oréal Professionnel
#COLORFULHAIR to create
a custom colour. “The idea of
dusty does not necessarily
mean darker,” she says. “A really
great way to achieve this is by
selecting a neutralising tone, and
intermixing this with your colour
of choice.” And these frosted
colours are bang on-trend,
says Jason Hogan, associate
colourist at Josh Wood Colour:
“My favourites from Pantone’s
colour palette for 2018 are
Ash Rose, Almost Mauve and
Pink Lavender – they work so
organically with a cool skin tone.”
Fashion images courtesy of Bumble and bumble, Emanuel Ungaro, ghd, KMS, L’Oréal Professionnel, Matthew Curtis, Redken, TIGI, Toni&Guy and Wella Professionals
PAINT | 19