PAINT S/S18
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SAMANTHA CUSICK<br />
Samantha Cusick London<br />
@samanthacusicklondon<br />
64.4K FOLLOWERS<br />
“When I was designing the salon I felt it was important<br />
that we had a selection of backgrounds to take pictures<br />
against. You need to keep your feed interesting, and<br />
variation in backdrops helps. It’s all about natural light<br />
but in the salon this isn’t always possible so we use a ring<br />
light; it makes colours pop and your client’s skin glow.<br />
NIKKI LEE AND RIAWNA CAPRI<br />
Nine Zero One @ninezeroone<br />
243k FOLLOWERS<br />
1. Don’t be private – let<br />
everyone see your work.<br />
2. Put your location, contact<br />
details and so on in your bio.<br />
3. Your username is very<br />
important – people must be<br />
able to find you!<br />
4. Showcase your personality.<br />
5. Make sure everyone is on the<br />
same page aesthetically so you<br />
can promote everyone in team.<br />
6. You’ll need consistency in<br />
your imagery – the lighting, the<br />
background wall etc.<br />
7. Invest in a ring light, you<br />
don’t want shadows!<br />
8. Use Snapchat and<br />
Instastories for ‘messy stuff’ –<br />
mixing colours and so on. Keep<br />
it beautiful for Instagram.<br />
9. Hashtags are the new<br />
Google. What would someone<br />
search for? Don’t just write<br />
‘hair’! Tag companies you’re<br />
involved with hopefully they’ll<br />
repost you.<br />
“Spend time to focus the camera, check the image, tweak<br />
rough strands of hair and make it perfect! I always keep<br />
the focus of the photo where I want it to be, by cropping<br />
out any distracting elements for the best composition.<br />
Don’t let Instagram crop your image for you.<br />
“I think it’s imperative the image remains unfiltered. I want<br />
clients to see a true representation of my work so I avoid<br />
the Instagram filters and use a couple of third-party apps<br />
to edit images such as Enlight and Whitagram.”<br />
“On 2 July, I’m hosting my first social<br />
media course! I get so many questions<br />
about how to capture colours on<br />
Instagram and how to boost following<br />
that I’ve pretty much been forced to do<br />
it! It’s true ‘Not Another’ style though,<br />
so it’s going to be pretty crazy!“<br />
To book, visit notanotheracademy.com<br />
10. Don’t worry about likes<br />
– they don’t get you money,<br />
clients get you money. Make it<br />
a beautiful page!<br />
<strong>PAINT</strong> | 49
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