PAINT S/S18

MY ADVICE
This is pretty obvious, but it’s all
about protecting the integrity
of the hair. It doesn’t matter
what colour you achieve, it’s
pointless if the condition has
been compromised. We need to
consider more than the finished
result a client sees at the end of
the visit; it’s about what it looks
like further down the line, and
as soon as we compromise on
condition, we compromise on
longevity, too.
WHAT’S THE BIGGEST CHALLENGE
FACING SALON COLOURISTS
RIGHT NOW AND THE BIGGEST
OPPORTUNITY?
Client expectation. Like it or
loathe it, social media is huge,
and as great a tool it can be for
businesses, and in particular
promoting an individual
hairdresser or salon group,
it also has some serious pitfalls
and can have a serious knock-on
effect in terms of expectation.
When clients see dramatic
changes achieved seemly with
little effort/process, it completely
changes what they expect from
their salon experience and the
end result they can achieve.
There are, however, two sides
to this, if we can educate our
clients properly and be honest
into what has gone into the
creation, then we can capitalise
on it. Increased expectations
mean people are also chasing
more aspirational results, which
in turn can mean increased
revenue. But carrying out
time consuming, complicated
processes on our clients’ hair
does mean good news in one
way; we can charge more and
our clients will see the increased
value for their investment.
MY INSTA FIVE
@PADDYMCDOUGALL
Freehand balayage to beachy
Australian blonde
Love the heavily saturated ends
to build brightness
This ink blue palette really
accentuates a razor-sharp bob
Paick McDgall
ART DIRECTOR, RAINBOW ROOM INTERNATIONAL, GEORGE SQUARE
Icy Nordic blonde, and a steel
shadow root to add depth
and detail
High contrast balayage
10 | PAINT