PAINT S/S18

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MAKE A SPLASH Reality’s might ” Want to Make a Splash with a colour-centric opinion? Let us know @creativeheadmag and we’ll start a conversation 54 | <strong>PAINT</strong> ANGELO VALLILLO, CO-FOUNDER OF NEW SALON DNA ARTSPACE IN NOTTINGHAM, EXPLAINS WHY HIS TEAM ISN’T AFRAID TO GET REAL WITH COLOUR CLIENTS Want to Make a Splash with a colour-centric opinion? @dna_artspacesalon ” AT DNA ARTSPACE colour is massive in every way; massive for profits and a massive problem as clients just don’t seem to understand the progress that colour has made. Social media is amazing and as a brand we’re strong on it. We believe that it’s the future. However, the editing factor is killing us. Clients are coming in with unrealistic demands. But to be fair, it’s not their fault. How are they to know that a colour going from dark to blonde takes maybe a full day, or even three visits to the salon? And that the cost of such a transformation is £300 or more? All that they see is a ‘before’ and an ‘after’ picture and a filter. The colour they have been having in the past few years has been a tint and highlights coming in at £60 to £70. It’s down to us to educate our teams and clients on what’s what. We must stop this practice of editing colours just so that our Instagram feed looks amazing. At DNA ARTSPACE, we believe less is more, and being honest with what we post on our salon Instagram @dna_artspacesalon is vital. Consultation has never been more important; before any colour service we have a discussion about what the client wants and we give them a programme of how we are going to achieve it. No client is turned away, but they are made aware of the price and the time it will take! Condition is so important to us at DNA ARTSPACE that we offer treatments to get a client’s hair to a great state before we even colour. We have four Wella Master Colour Experts at our salon, as we need our colourists to have the best training so we can give the best result. DNA ARTSPACE’s passion for education and developing our team gives us the confidence to express ourselves as artists and give our clients the best results. You have to be prepared to progress and to tell your clients honestly that their craved-for colour isn’t going to happen today – we can do it, but we must do it the right way. Let us know
1684 186k 1411 posts followers following Guaranteed Followers £200 2 nd July 2018 NOT ANOTHER SOCIAL MEDIA COURSE In true 'Not Another' style we will be completely translucent, with no secrets and no bull**** on how we have created the fastest growing following in the UK. 90% of our new clients come from Instagram - we never pay for advertising This event is going to be like nothing you’ve ever experienced before! Location: A secret east London warehouse, a DJ and surprise entertainment. We’ll show you how you can have free advertising for life! NOW AVAILABLE TO BOOK ONLINE AT WWW.NOTANOTHERACADEMY.COM
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S/S18 Live yr life in COLOUR
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THE JOI OF HEALTHY COLOUR Healthy h
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-COLOUR ICO Global Destination Educ
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Color Intensity provided a dramatic
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THIS IS CONTENTS AND WE’RE ON A M
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MY INSTA FIVE @HILTONSOPHIA Not Ano
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MY INSTA FIVE @JAYJAYGRAYESQ My Soh
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MY INSTA FIVE @CASEYC_HAIR On a sho
Page 21 and 22: NOW YOUR CLIENTS CAN REFRESH THEIR
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Page 25 and 26: A handful dust Adam Reed for L’O
Page 27 and 28: ELEVATE YOUR COLOUR SERVICES WITH C
Page 29 and 30: THE POWER OF PURE New high-definiti
Page 31 and 32: NEW COLOUR SERVICES With @Pure Pigm
Page 33 and 34: THIS IS and we’re a miß i! PAIN
Page 35 and 36: #DisheveledNudes #RoyalTakeOver Wit
Page 37 and 38: Liked by hookerandyoung, schwarzkop
Page 39 and 40: Liked by creativeheadmag, schwarzko
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Page 43 and 44: #ROYALTAKEOVER IS TAKING OVER CREAT
Page 45 and 46: Wella ProfessionalsA crse A pri IF
Page 47 and 48: COLOUR IT. STYLE IT. OWN IT. “WIT
Page 49 and 50: custom: adjective: made or done to
Page 51 and 52: TIGI COPYRIGHT©OLOUR Colour is one
Page 53 and 54: TIGI understands that cut and colou
Page 55 and 56: DEEP TONES “ON THE FRINGE” As s
Page 57 and 58: THEY’VE ALL WON IT… COULD 2018
Page 59 and 60: FORMULATED BY GUY TANG, #MYDENTITY
Page 61 and 62: From a colourist’s perspective, t
Page 64 and 65: THE bright SIDE THIS YEAR, BRIGHT,
Page 66 and 67: #ColrIRL THE COLOUR REVOLUTION IS H
Page 68 and 69: Paintb The latest launches and prod
Page 70 and 71: Art schl Get your kit together and
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PAINT S/S18

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