PAINT S/S18

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The fecast S/S18 THE INTERNATIONAL CATWALKS STILL INSPIRE AND INFLUENCE THE TONES AND SHADES YOU’LL SEE ACROSS WARDROBES, MAKE-UP AND HAIR SERVICES, BUT MORE THAN EVER STREET STYLE AND SOCIAL MEDIA IS MAKING ITS PRESENCE FELT IN TREND FORECASTING. WITH AN EYE ON THE SEASON AHEAD, WE ASK THE IN-SALON EXPERTS ABOUT THE TRENDS YOU NEED TO KNOW ABOUT TO ENSURE YOUR CLIENTS ARE IN LINE WITH THE COOLEST NEW SHADES AND SERVICES Jean-Luc Brouard David Koma Jayne Pierson Julien Macdonald Tata Naka Topshop Unique Daks Pam Hogg Versus Paul Costelloe Jayne Pierson Jeremy Scott JW Anderson Mark Fast Emanuel Ungaro 16 | PAINT
Affinage L’Oréal Professionnel Gold, silver and bronze – the holy trinity of metallic shades are all winners this season. “Metallic colours have become a big trend,” says Tracy Hayes, global head of technical training at Fudge Professional. “The look now is about going big and bold, with a full head of metallic colour.” Sarah Black, colour specialist at Linton & Mac and winner of the 2017 L’Oréal Colour Trophy, says that “choosing a metallic colour is a great way for clients to be more creative, as it is more wearable for their lifestyles; it is superluxe, chic, and looks effortless”. So, how do you achieve this shimmering perfection clients crave? “Creating the perfect base for the metallic colour to sit on is essential,” she explains. “I always explain to clients that their hair has to reach a pale yellow before achieving any metallic shades.” L’Oréal Professionnel’s Metals by Majirel range and the new Colour Addict Shimmer range allow you to do this seamlessly. And the most important things when it comes to metallics? Hair quality! “If hair is tortured before application, it can give and uneven result with less shine,” says Affinage global ambassador, Tracey Devine- Smith. “Only use a premium product; Affinage’s Metallics range contain argan oil and shea butter to increase luminosity and shine,” she says. John Spanton, creative colour director at Trevor Sorbie, agrees: “To get the best out of this trend all depends what the client does at home. Metallic colours will dull after just one week without the right homecare!” medal winners PRODUCTS (from left) Crazy Color Rose Gold, Manic Panic Blue Steel, L’Oréal Professionnel Metals by Majirel, Kenra Color Metallic Collection, Affinage Infiniti Metallics HOB Salons Redken TIGI Irina Vitjaz S/S18 THE TREND METALLICS PAINT | 17
Page 1 and 2: S/S18 Live yr life in COLOUR
Page 3 and 4: THE JOI OF HEALTHY COLOUR Healthy h
Page 5 and 6: -COLOUR ICO Global Destination Educ
Page 7 and 8: Color Intensity provided a dramatic
Page 9: THIS IS CONTENTS AND WE’RE ON A M
Page 15 and 16: MY INSTA FIVE @HILTONSOPHIA Not Ano
Page 17 and 18: MY INSTA FIVE @JAYJAYGRAYESQ My Soh
Page 19 and 20: MY INSTA FIVE @CASEYC_HAIR On a sho
Page 21: NOW YOUR CLIENTS CAN REFRESH THEIR
Page 25 and 26: A handful dust Adam Reed for L’O
Page 27 and 28: ELEVATE YOUR COLOUR SERVICES WITH C
Page 29 and 30: THE POWER OF PURE New high-definiti
Page 31 and 32: NEW COLOUR SERVICES With @Pure Pigm
Page 33 and 34: THIS IS and we’re a miß i! PAIN
Page 35 and 36: #DisheveledNudes #RoyalTakeOver Wit
Page 37 and 38: Liked by hookerandyoung, schwarzkop
Page 39 and 40: Liked by creativeheadmag, schwarzko
Page 41 and 42: PAINT | 31
Page 43 and 44: #ROYALTAKEOVER IS TAKING OVER CREAT
Page 45 and 46: Wella ProfessionalsA crse A pri IF
Page 47 and 48: COLOUR IT. STYLE IT. OWN IT. “WIT
Page 49 and 50: custom: adjective: made or done to
Page 51 and 52: TIGI COPYRIGHT©OLOUR Colour is one
Page 53 and 54: TIGI understands that cut and colou
Page 55 and 56: DEEP TONES “ON THE FRINGE” As s
Page 57 and 58: THEY’VE ALL WON IT… COULD 2018
Page 59 and 60: FORMULATED BY GUY TANG, #MYDENTITY
Page 61 and 62: From a colourist’s perspective, t
Page 64 and 65: THE bright SIDE THIS YEAR, BRIGHT,
Page 66 and 67: #ColrIRL THE COLOUR REVOLUTION IS H
Page 68 and 69: Paintb The latest launches and prod
Page 70 and 71: Art schl Get your kit together and
Page 72 and 73:
MAKE A SPLASH Reality’s might ”
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PAINT S/S18

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