ECHO 2016 COLLEGE MAGAZINE

ITC Hotels Responsible
Luxury' Initiatives
Raison d'etre:
Each ITC hotel is acknowledged today as
an embodiment of 'Responsible Luxury' -
in product with a global LEED Platinum
acknowledgement and international
accolades. But to truly bring alive
'Responsible Luxury', the services at our
hotels must become a symbol of this
ethos. There are opportunities that exist,
especially within the gamut of food and
beverage that enable a platform to
enumerate the unique and differentiated
aspects of 'Responsible Luxury'.
Our products: From design to room
c o n f i g u r a t i o n t o i n t e r i o r s a r e
conceptualised and built around the
diverse and evolving needs of our guest.
We need to ensure that we stay
relevant and contemporary in our
service offerings / guest experiences,
as well. Consumer aspirations and
needs form the bedrock of our existence
and the ITC Hotels team must be
sensitive to these in order to identify
and meet the requirements of
discerning guests. The culinary
initiatives under 'Responsible Luxury'
are a step towards meeting this objective
and is in keeping with the organisation's
vision to be 'Future Ready'.
Few Initiatives
ONE BITE WONDER
'Good for you', Bite sized snacks
Why: With ‘Well-being’ gaining global
prominence and transcending every
aspect of our lives, our guests (during
meeting, conventions and social event)
are looking to connect, converse and
network over cocktails without having to
manipulate large sizes of unwieldy and
hard to manage snacks.
What: In our endeavours to sustain
innovative options to enable a distinct
positioning for our culinary offerings,
with enhanced focus on banquets, we've
created offerings under the 'One Bite
Wonder' initiative that enables our
guests to 'Meet with success' at our
hotels.
One Bite Wonders are unique, small
tastings of 'Caringly sourced; mindfully
prepared' snacks that underscore a
well being philosophy.
How: Our chefs have created a repertoire
of re-imagined appetiser flights (small
tastings) that our exhibit EIGHT
CONCEPTS of presentation styles
articulated as redefined canapés,
Impressive cones, Contemplated
spoons, Indulgent glasses, Inspired
wraps, Curated platters, Inventive
tartlets and Flamboyant sticks.
Welcome Meal Composite dining
experience; for one
Why: With the entire global workforce
engaging with one another on a
sustained pace, meal times vary for
guests, residing in hotels. As such,
guests are more inclined to dine within
the comforts of their room to keep pace
with their work. With sustainability /
responsible practices high on the agenda
of the global traveller, he/she is
challenged during meal times on being
conscientious and yet meeting his
yearning for a wholesome meal that
satiates the palate. Technological
invasion has augured the era of the
'Room Service Renaissance' leading to
appreciation of the Welcome Meal
concept. What the Welcome Meal is a
composite in-room dining experience of
a well balanced, bespoke meal
encompassing a menu of choice that
includes the essential components of
fibre, protein and carbohydrates in a
menu ranging from Indian / regional
Indian to oriental and western.
How: In keeping with the ITC Hotels
tradition the Welcome Meal initiative
ensures offerings encompass both ITC’s
signature branded cuisine and leverage
the local cuisine of the region that the
hotels are located in. Our ‘farm to plate’
approach ensures that we offer fresh
produce and indigenous flavours of the
region whilst also creating sustainable
livelihood for farmers in the region.
The Welcome Meal scores on the
following:
• S a v e s T i m e / A l l o w s t i m e
management – a precious commodity
for the travelers on the move
• The menu encompasses a choice
t h a t i n c l u d e s t h e e s s e n t i a l
components of fibre, protein and
carbohydrates in a menu ranging
from Indian / regional Indian to
Mr. Ashwin Narayanan
F & B Manager, I.T.C.
oriental and western, including local
favorites.
• The Welcome Meal ensures that the
diner has a gratifying experience that
does not burden his / her conscience.
The Express Wok at Pavilion and Inroom
dining
Why: World over dining trends indicate
preferences tilting towards comfort
dining, which is rooted in the essence of
‘ f a m i l i a r ’ t a s t e s . T h e s e d i n i n g
experiences are also hassle-free since
they eliminate labouring over the menu
for choices.
What: Meeting this need with the
signature strengths of ITC’s culinary
excellence is ‘The Express Wok’ - a
delightful symphony of traditional
flavours, reminiscent of the familiar
comfort associated with a delectable
Chinese meal. The journey from the Wok
to the Table is staged (timed / quick) to
ensure that the freshness of the flavours
are retained, with an emphasis on taste.
How: The menu comprises a selection of
6 signature Chinese delicacies, that
include favourites like Prawns in Hot
Garlic Sauce, Chicken Chili Bean and
Sliced Lamb Hunan Style, among others.
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