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J'AIME April 2018

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F E AT U R E<br />

By the book<br />

LICHFIELD MUM AMY BURTON’S NEW VENTURE, SLATER ROAD BOOK CLUB, AIMS TO HELP<br />

CONNECT READERS WITH BOOKS THEY’LL LOVE. AMY NORBURY DISCOVERS MORE<br />

We all have our favourite authors, the ones we turn<br />

to when we need a book fix and the ones we get most<br />

excited over when a new tale lands. But when we run<br />

out of our top picks, it can be difficult to find another<br />

author which fills the gap.<br />

Lichfield mum-of-one Amy Burton has turned<br />

book recommendations into a business, thanks<br />

to her Slater Road Book Club. Offering tailored<br />

subscriptions which see a new, carefully chosen<br />

book drop through your letterbox each month,<br />

the book club aims to open readers up to a world<br />

of new works which they are sure to love. From<br />

contemporary to classic, fiction and non-fiction, Amy<br />

offers something for everyone.<br />

“Think along the lines of magazine subscriptions,<br />

but with books,” explains Amy. “And whereas with<br />

magazine subscriptions you send out the same<br />

magazine to everyone, with the book club I send out<br />

different books to every subscriber, depending on<br />

what they like to read.<br />

“You can get sock subscriptions, flower subscriptions,<br />

really subscriptions for everything nowadays, so I<br />

thought why not books? I think it’s lovely to have<br />

a good book which is nicely wrapped sent to you;<br />

Kindles are obviously a really popular way of<br />

reading nowadays, but I think people still like to have<br />

books.”<br />

A lifelong bookworm, 34-year-old Amy studied<br />

publishing with English at Loughborough University<br />

but never put her skills in the field to proper use -<br />

until now.<br />

AMY IS A SELF-CONFESSED<br />

BOOKWORM<br />

AMY BURTON RUNS SLATER<br />

ROAD BOOK CLUB<br />

“The only reason I didn’t pursue a career in<br />

publishing was because it meant moving to London<br />

- which, in hindsight, I probably would have loved -<br />

and jobs were very difficult to come by, so I went into<br />

sales,” she says.<br />

It was when Amy’s daughter Belle, now two, came<br />

along, that she started looking at putting her degree<br />

to good use with a new business venture. Slater Road<br />

Book Club launched in July last year, and Amy is<br />

thrilled to be able to share her passion for reading<br />

and discovering new authors with her subscribers.<br />

“This allows me to work at home, managing it all<br />

myself, and do something I’m passionate about and<br />

which uses my expertise,” says Amy, who’s married<br />

to Dan.<br />

“I love researching and investigating the different<br />

genres of books; for example if someone particularly<br />

enjoys sports book, which isn’t a genre I’d normally<br />

read myself, I get online, do plenty of research and<br />

46

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