J'AIME April 2018

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pro also needs to help coach the amateur and needs the required interpersonal skills. The focus of the amateur driver is to drive consistently fast laps, creating a perfect foundation for the pro driver to cut through the pack in the second half of the race. This involves smooth driving and management of brakes and so on. The objective is to hand the car over as far up the field as possible in as best possible condition. Finding available drivers is also a question of experience and contacts; there is no single source where people advertise themselves, it requires the teams to reach out to their networks of drivers and driver managers and is as much of a skill as setting up a race car or driving a fast lap. We also listen to the grapevine for movers and shakers in a range of championships and look at feeder series to see who may be ready advance up the racing ladder. Once you have compiled a shortlist of drivers, next comes the negotiations, listening to the drivers wants and needs, their desires for everything from sponsorship space to testing. This point is where the balancing act comes in, pushing to get the best terms for the best driver, but also from the driver’s side of the table; they want the best car and the best possible package. You will then take your final driver to contract, review and sign and then complete all the practical details. Contracts are completed by some drivers directly whereas others have managers. The role of a good driver manager will push to get the best from the team for his driver but also smooths the process to ensure it doesn’t fall over at any stage. Sometimes having an intermediary helps find the middle ground between the team and the driver on any point that they don’t agree on. We are really grateful that our drivers deal directly or have skilled managers who assist the process and come up with a win-win arrangement. Once the driver has signed, there is still much to do. From bringing their sponsors on board for the car livery and race suits, through to obtaining press shots and writing a press release. Measuring for race suits and team kit tends to be the final step, and all of this needs to be done under a cloud of secrecy, so it doesn’t ruin the driver announcement, as you want the biggest surprise and the most exposure possible for the team, the driver and all the sponsors. I know it sounds like a lot of work but this season it all went to plan, and we have landed two fantastic drivers who will keep the seat warm and also potentially participate in our other racing programs developed for Richard Taffinder that will start later in the season. So next time you see a driver announcement, you have an insight into the six months of work that was completed by scores of people to make it happen. 66
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A P R I L 2 0 1 8 Y O U R L O C A L
Page 4 and 5:
CONTENTS InsideJ’aime this month.
Page 6 and 7:
FEATURE The spice is right RUGELEY
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FOODIES AT DIGBETH DINING CLUB LINE
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we can’t commit to having our gaz
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PROPERTY Property of the Month WE T
Page 16 and 17: PIP STUDIO ROYAL SMALL TEAPOT, DAIS
Page 18 and 19: I N T E R I O R S Ice cream dreams
Page 20 and 21: MARILYN VELVET ARMCHAIR, AUDENZA. W
Page 22 and 23: CO M P E T I T I O N Win a garden f
Page 24 and 25: F E AT U R E Step into spring with
Page 26 and 27: Time for change Springtime is a per
Page 28 and 29: F E AT U R E A proven success LICHF
Page 30 and 31: of them during November and Decembe
Page 32 and 33: F O O D & D R I N K A Will to succe
Page 34 and 35: F O O D & D R I N K Cocktail of the
Page 36 and 37: F O O D & D R I N K Secrets of Sard
Page 38 and 39: Dié Vermentino is a white wine lik
Page 40 and 41: F O O D & D R I N K A Mid lands tri
Page 42 and 43: T R AV E L Discovering an old favou
Page 44 and 45: THE FAMOUS TRAM WHICH RUNS TO AND F
Page 46 and 47: F E AT U R E By the book LICHFIELD
Page 48 and 49: ead lots of other reviews so I can
Page 50 and 51: LO CA L A R E A What’s On Local Y
Page 52 and 53: LO CA L A R E A What’s Competitio
Page 54 and 55: WHAT: Torvill and Dean’s Dancing
Page 56 and 57: FA S H I O N Work it out UPDATE YOU
Page 58 and 59: FA S H I O N Spring into style JILL
Page 60 and 61: All white Stylish showers We totall
Page 62 and 63: B E AU T Y Lighten up! AWARD-WINNIN
Page 64 and 65: I N T H E N E W S A lucky winner We
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J'AIME April 2018

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