Women Who Rock with Success- March

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SPRI N G B EAU T Y T REN D S T H AT W I L L
CH A N GE T H E W AY YO U T H I N K
A B O U T SK I N CA RE
T h e Spr in g coun tdow n is on , 15 days! W ooo h ooo,
pom pom s in th e air w ith lots of excitem en t.
I love keepin g you beautif ul in side an d out, so I
did som e exten sive r esear ch while atten din g N ew
Yor k Fash ion W eek sh ows back in Septem ber, so
th at I can br in g you th e in tel on all th in gs tr en din g
r igh t n ow. L ast year th e dem an d for Kor ea?s
skin car e an d m ake- up products - i.e., sh eet m asks
in f used w ith sn ail m ucin , cactus, cr eam y com pact
cush ion s an d power f ul hy br id essen ces ?
con tin ued to r ock our wor ld, w ith soar in g sales 66
per cen t wor ldw ide, accor din g to L ar issa Jen sen ,
global executive dir ector an d beauty in dustr y
an alyst at N PD . D em an d for K- beauty sh ows n o
sign s of slow in g dow n , th an ks to th e in cr easin g
tr action of th e ?glass skin? tr en d.
Expect to see lots of Japan ese br an ds sproutin g
out of n owher e because th e Japan ese econ om y is
gettin g better. T h e classic aesth etic Japan ese
pr in ciples of kan so, sh ibui an d seijaku ?
sim plicity, un der stated beauty alon g w ith calm in g
en er gy. It soun ds like Japan?s skin car e could be th e
an swer to our an xiety.