Women Who Rock with Success- March

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T ech T i p s f or Bu i l d i n g a
Su ccessf u l Star tu p
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H ow m any tim es h ave you seen n ews about a n ew,
cuttin g- edge star tup befor e f in din g out a few m on th s
later th at it?s dead? T h e r em ain s of th eir websites ar e
f illed w ith goodbye m essages, also kn ow n as
?post- m or tem s,? wher e leader s sh ar e th eir r egr ets an d
r eason s for f ailur e, m akin g sur e to in for m custom er s
th at th ey w ill be r eceivin g r ef un ds soon .
T h e m ain r eason star tups f ail is th e lack of m ar ket
dem an d. Rem em ber th ose over pr iced juicin g
m ach in es th at cr eated a backlash af ter th e user s
r ealized you could squeeze th eir custom juice packs
by h an d? A sim ilar f ate awaited th e cr eator s of th e
in f am ous Bodega ven din g m ach in e, who in sen sitively
con sider ed br ick- an d-m or tar bodegas an
in conven ien ce r ath er th an th e livelih ood of
n um er ous sm all busin ess ow n er s.
But we won?t talk about con ductin g in itial m ar ket
an alysis an d explor in g custom er n eeds h er e, even
th ough th ese f actor s ar e vital for a star tup?s sur vival
an d success. Today we focus on th e en gin eer in g side
of th e problem . L et?s also skip th e stage wher e you
sh ape your in n ovative idea an d def in e your busin ess
m odel. L et?s dive dir ectly in to th e tech n icalities of
cr eatin g a star tup th at w ill stay af loat th r ough th e
an ticipated ch allen ges.