Equestrian Life May 2018 Issue

ural life
THE REAL RIDER STORY
Last year, British equestrian fashion brand
Equetech launched an extraordinary
campaign - to find real-life riders to be
the faces of their #equetechrealrider
campaign. The campaign was a huge success and
received a vast amount of entries from all over
the UK, from riders of all disciplines and abilities.
The final four riders were hand picked
by Equetech’s MD and Designer Liz
Hayman.
In this feature, Liz talks to us about the
campaign and why she believes it was
so popular with customers.
“The #equetechrealrider campaign was
born out the superb relationships we
have with our customers. They are a
constant inspiration to us and regularly
share their very personal rider stories with us. So,
in a planning meeting, we were chatting about
ideas and the team started talking about some of
the customer feedback on specific styles and we
thought, how about we recognise our customers in
a way that celebrates their diversity and also gives
something back to our riders and the campaign
was born!
We ran the campaign for several months on social
media and talked about it in the press. One of
our winners was to be discovered by a national
equestrian magazine, but the others we were
on the lookout for! The winners would receive
clothing from our collection and some beautiful
prints of themselves taken by an award-winning
photographer at an especially commissioned
photo shoot.
I handpicked the winners myself because as a real
rider myself, I wanted to showcase the variety
of riders who wear our clothing and reflect the
fact that we are not all size 10 and not
all top riders but what we do have in
common, is that we love our horses and
they are our ultimate passion.
When we contacted the winners to let
them know they had won, they were all
so excited and shocked they had been
picked, and when the photography day
arrived, were understandably nervous,
but very soon they got into the swing
of things and loved every second!
We dressed all our winners in Equetech, and
they looked just stunning, and they were all so
supportive of each other and complimented each
other on how fabulous they all looked –which was
so fantastic to watch.
We think you’ll agree that all our winners look
fantastic and are proof that our clothing looks
fantastic on riders of all shapes and sizes. It has
always been my mission to create affordable,
fashionable, performance riding wear that all of us
can wear, feel and look good in and we think our
winners prove this perfectly!”
www.equetech.com
46 May 2018 Equestrian Life