June 2017
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
TECHNOLOGY<br />
Sorting out<br />
by Beatrice Levine<br />
Social media has become more than just<br />
connecting and catching up with old friends.<br />
Today, not only can you socialize but you can market your<br />
business as well. Whether you are a person looking to find out<br />
information on topics that interest you, meet new people, find<br />
out what’s going on around you, or have a business you want to<br />
expand by growing your brand and profits — social media has<br />
you covered. Below is a list and brief description of some of the<br />
popular social media platforms:<br />
FACEBOOK<br />
Facebook is the quintessential social<br />
networking website. With more<br />
than 1.7 billion users, Facebook<br />
is a great tool for finding old<br />
friends and keeping in touch<br />
by posting pictures, videos,<br />
comments, and likes. You can create a sense of<br />
community for yourself by friending the people,<br />
businesses, or celebrities you’re interested in. If you<br />
want to market your business or brand you can start<br />
a fan page, which will enable you to stay in touch<br />
with your customers and let them know about new<br />
products or sales. In addition, you can join a group<br />
that has the same interests you do or “follow” your<br />
favorite celebrity’s fan page to<br />
keep up with the latest news.<br />
TWITTER<br />
With more than 300 million active users,<br />
Twitter has become an online news network<br />
service as well as a social platform. Twitter<br />
is one big networking event where you can send fellow users a<br />
message by simply tagging them. Twitter first made it big as a<br />
news breaking forum when America raided Osama Bin Laden<br />
in his Pakistan hideout, and a local citizen nearby was tweeting<br />
about exactly what was going on. News channels themselves<br />
look to Twitter these days to find breaking newsworthy stories.<br />
Twitter is also a great way for businesses to let customers<br />
know about new products and for customers to express their<br />
concerns or give praise. You can use hashtags (#) to direct<br />
users to your products or topics of interest. Hashtags started<br />
on Twitter because of limited word space. A hashtag is used<br />
to coin a topic or reference with one word rather than go into<br />
details.<br />
INSTAGRAM<br />
This social media platform potentially allows<br />
you to let more than 400 million users<br />
know about your brand or company by<br />
showing pictures or videos. Mainly used on<br />
58<br />
JUNE <strong>2017</strong>
Change language