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Automotiv_September

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Monthly automotive aftermarket magazine<br />

VW to offer all-electric car sharing<br />

service in Germany’s Berlin<br />

Volkswagen said it's launching an<br />

all-electric car sharing service in<br />

Berlin using its battery powered<br />

Golf and Up! models as it seeks to<br />

build a business serving people in<br />

big cities who don't own cars.<br />

The company said that it planned<br />

to expand its" We Share" project<br />

to big cities in Europe and North<br />

America by 2020.<br />

Volkswagen said it would deploy<br />

2,000 of the compact cars in the<br />

first months of next year to build<br />

visibility and ensure that there<br />

are enough cars available that<br />

customers could always find one<br />

near them.<br />

It said Berlin was ideal because it<br />

was big and densely populated.<br />

Set to begin in the second quarter<br />

of 2019, We Share will at first<br />

offer 1,500 VW e-Golf compact<br />

cars in the capital, with a further<br />

500 smaller e-up! vehicles to be<br />

added later.<br />

The cars will gradually be replaced<br />

as new models from VW's nextgeneration<br />

"I.D." range become<br />

available.<br />

We Share will join other "free<br />

floating" car sharing services --<br />

in which autos are left parked<br />

around the city for users to book<br />

via a mobile phone app -- already<br />

long present in Berlin and other<br />

major cities around the world.<br />

Executives at the world's biggest<br />

carmaker see growth potential of<br />

at least 15 percent per year for<br />

such offerings in Europe.<br />

But Wolfsburg-based VW faces<br />

entrenched competition from the<br />

likes of Daimler and BMW, who<br />

agreed in March to merge their<br />

car sharing apps Car2Go and<br />

DriveNow.<br />

The two high-end manufacturers<br />

aim ultimately to offer a suite<br />

of "mobility services" from car<br />

sharing to taxi hailing or finding<br />

free parking spaces and electric<br />

car charging points, aiming to<br />

compete with challengers like<br />

California-based Uber.<br />

Combined, Car2Go and<br />

DriveNow already offer 20,000<br />

vehicles for short-term rental in<br />

some 31 cities, with four million<br />

registered users.<br />

VW also has big plans for<br />

integrating different forms of<br />

transport, with initiatives like<br />

electric buses that can be hailed<br />

to "virtual stops," currently being<br />

tested in German port city<br />

Hamburg.<br />

It plans to spend 3.5 billion euros<br />

($4 billion) by 2025 on a suite of<br />

projects under its so-called "digital<br />

offensive.<br />

World <strong>Automotiv</strong>e Conference to<br />

convene in Istanbul for 5th time<br />

The World <strong>Automotiv</strong>e<br />

Conference will bring together<br />

key players, manufacturers and<br />

suppliers from the sector for the<br />

fifth time in Istanbul this October.<br />

This year's key themes include<br />

"Future of Manufacturing:<br />

Robotics & Digitalisation,"<br />

"Intelligent Supply Chain &<br />

Logistics," "The Future 'Car':<br />

electric vehicles, autonomous<br />

& connected driving," "The<br />

Aftermarket: changing consumer<br />

preferences & the car-ownership<br />

question mark," and "The Future<br />

of Mobility: 5G & Smart Cities."<br />

Aisin, Anadolu Isuzu, Autoliv,<br />

BASF, BMC, BNP Paribas, Borçelik,<br />

Borusan Lojistik, BP, Brisa<br />

Bridgestone, CMS, Continental,<br />

Daimler, EY, Facebook, Farplas,<br />

Garanti, Google, Groupe Renault,<br />

Hattat Holding, Hyundai, Karsan,<br />

Magna, MAN, Maxion, NIO,<br />

Otokar, Ricardo, Siemens, Temsa,<br />

Tofas, VMware, Volkswagen will<br />

be among this year's participants<br />

at the conference.<br />

International experts from the<br />

sector will also hold panels as<br />

part of the conference program,<br />

in addition to presentations<br />

from international companies<br />

regarding their case studies and<br />

research.<br />

58 SEPTEMBER 2018

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