Automotiv_September
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Monthly automotive aftermarket magazine<br />
Turkey - a global player in<br />
the autumotive industry<br />
During the 1990’s, as other<br />
international manufacturers like<br />
Toyota, Honda, Hyundai, Isuzu<br />
and Mercedes-Benz<br />
entered the market, Turkey<br />
rapidly became an automotive<br />
production base which not only<br />
caters to one-time<br />
developments of the industry<br />
but rather holds long-term<br />
development options.<br />
Today, Turkey has a thriving<br />
automotive sector, demonstrating<br />
substantial growth in the past. All<br />
players involved, including local<br />
authorities and the government,<br />
are participating in providing<br />
conditions to increase output in<br />
the future. Some of the facts are:<br />
-High level of integration into the<br />
global automotive industry<br />
-14th major automotive producer<br />
in theWorld,with 78% average<br />
export rate<br />
-Vehicles of Turkish origin hold<br />
the leading position among the<br />
vehicles coming from outside of<br />
EU<br />
-Production, export, and<br />
engineering hub of global brands<br />
for international markets<br />
-Quality products with high<br />
export rates<br />
-Hundreds of Tier 1 companies<br />
working directly with OEMs<br />
-Center of excellence in<br />
automotive engineering and<br />
R&D,in which new technologies<br />
are developed<br />
Strong international presence<br />
-Giants of global automotive<br />
value chain benefit from<br />
Turkey’s location, cost,<br />
andcompetitiveadvantages<br />
-Because of their profitable<br />
business in the country,<br />
companies in Turkey continue to<br />
invest in the country’s future<br />
-9 R&D centers support not only<br />
the local operations, but also<br />
the operations in other plants of<br />
parent companies.<br />
-Ford Otosan’s R&D department is<br />
one of Ford’s 3 largest global R&D<br />
centers<br />
-R&D centerin Bursa is the only<br />
center of Fiat outside of Italy<br />
serving the European market.<br />
-For Courier, Ford’s new light<br />
commercial vehicle, the Yeniköy<br />
plant is the sole production center<br />
in the world.<br />
-Toyota’s C-HR Hybrid is produced<br />
in Turkey for World markets<br />
-Daimler R&D is the center of<br />
competence for some parts and<br />
carries global responsibility.<br />
-With more than 40 thousand<br />
employees, automotive OEMs are<br />
one of the major employers in the<br />
manufacturing industry.<br />
92 SEPTEMBER 2018
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