Celebrate Fayetteville: Exploring the Greater Fayetteville Region

Opening in 1997, the Crown Ballroom
connects the Crown Coliseum and Agri-Expo
Center. The luxurious and impressive
Ballroom is designed for meetings, banquets
and social gatherings of up to 650 people. The
Ballroom is fully carpeted and can be divided
into four separate rooms by soundproof air
walls, allowing for concurrent events. The
Ballroom offers theater-style seating for 650,
classroom style-seating for 250, banquet-style
seating for 400, and forty 10-by-10 foot
booths. The ceiling is 14 feet tall and the
Ballroom is 8,000 square feet, allowing for
subdivision into four 1,920 feet smaller areas.
The largest of the Crown Complex facilities,
the Crown Coliseum, opened in 1997 and is
home to the Fayetteville FireAntz and the Cape
Fear Heroes. The state-of-the-art coliseum contains
an ice floor for hockey and ice shows and
converts into a wide variety of configurations
for assemblies and exhibitions, as well as performances
and concerts. Seating capacity
ranges from 10,000 for center stage, 9,564 for
end stage concerts and basketball, and 7,000
for half house seating. Seating capacity can be
changed based on the production. When used
as an exhibit area, the coliseum provides a
20,000 square feet exhibit floor and one hundred
8-by-10-foot booth locations. The Crown
Coliseum features 4,375 lighted parking
spaces. The coliseum features four team dressing
rooms, two star dressing rooms, one green
room, one production office, and one catering
area. The main ticket office is located at the
north entrance and satellite ticket offices are
located on the west and east entrances.
Centerplate is the exclusive caterer and
concessionaire to the Crown Complex, offering
a diverse menu for the Crown’s luxury
boxes and for banquets and receptions, while
also providing quality concessions at all of the
facilities’ special events.
While the Crown is publicly owned by
Cumberland County, in October of 2013,
Cumberland County selected Global Spectrum
as the facility management and marketing firm
for the Crown Complex. Global Spectrum, a
subsidiary of Comcast-Spectacor, is the fastest
growing firm in the public assembly facility
management field with more than 115 facilities
throughout the United States and Canada.
The Philadelphia-based company is part of
one of the world’s largest sports and entertainment
companies, Comcast-Spectacor, which
owns the Philadelphia Flyers of the National
Hockey League; Flyers Skate Zone, a series
of community ice skating rinks; Ovations
Food Services, a food and beverage services
provider; New Era Tickets, a full-service
ticketing product; Front Row Marketing
Services, a commercial rights sales company;
and Paciolan, the leading provider of venue
establishment ticketing, fundraising, and
marketing technology solutions.
“The Crown Complex has the ability to afford
its clients the convenience of hosting a turnkey
event,” Global Spectrum General Manager James
Grafstrom said. “Global Spectrum makes every
effort to support and utilize our local resources
to further provide a positive economic impact
on Cumberland County and the region.
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Opposite, clockwise, starting from the top:
The Crown Coliseum as seen from the
north entrance.
The Fayetteville FireAntz.
A packed house in the Coliseum for
Winter Jam 2013.
Crown Coliseum exterior at dusk.
Above: The Crown Arena during the
USA South Athletic Conference
basketball tournament.
Below: The Crown Theatre during a
production of the Nutcracker.
F A Y E T T E V I L L E P A R T N E R S
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