CHIrelandChristmas2018

In print•online•everywhere! 

€7.50 CHRISTMAS 2018 

IRELAND 

Make it 

MAGICAL 

this Christmas

STRIVE 

TO BE 

UNRIVALLED 

TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS 

EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES. 

Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators. 

Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a 

Great Lengths certified stylist. 

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

NEW 

MOTHER 

OF PEARL 

COLOUR 

LIMITED EDITION

Editor’s letter 

20 

40 

’Tis the season – for pre-party styling, last-minute colour 

appointments and complete retail madness! Luckily we’ve 

got Christmas all wrapped up for you with our bumper guide to 

keeping everything running smoothly throughout all the festivities, 

so pour yourself a glass of something mulled and flick to page 28. 

There you’ll find a veritable feast of advice to ensure both your guests 

and your staff have a wonderful December. If you’re trying to think of 

resolutions for 2019, why not focus on learning something new – there 

are so many ways to sharpen your skills, be it online, in the salon or 

on one of our specially selected hero courses, from page 36. And if you 

are still itching for yet more inspiration, marvel at the new collections 

from Paul Stafford (page 40) and House of Colour (page 44). They’re 

guaranteed to get you thinking about the big cut and colour trends 

of the future. Have a very merry Christmas and a prosperous New 

Year – see you in 2019! 

48 

Anna Samson 

Editor 

anna@alfol.co.uk 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag 

04 

CREATIVE HEAD IRELAND

Christmas 

WHAT’S INSIDE 

In print•online•everywhere! 

36 

€7.50 CHRISTMAS 2018 

IRELAND 

CHRISTMAS 2018 

EDUCATION NCT 

Keep your career ticking over by taking the time 

to fi nd the right education for you and your salon 

CREATIVEHEADMAG.COM 

Make it 

MAGICAL 

this Christmas 

ON THE COVER 

Hair by ghd 

FASHION 

Colour Crush from House of Colour is 

a treasure trove of inspirational hues 

44 

28 

ALL PRESENT 

AND CORRECT 

Explore how to make the festive 

bounce count and maximise 

your profi tability this Christmas 

EDITOR 

ANNA SAMSON 

ART DIRECTOR 

NICK JABBAL 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

EDITOR IN CHIEF 

AMANDA NOTTAGE 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

CONTRIBUTOR 

DEBORAH MURTHA 

DIGITAL ASSISTANT 

KELSEY DRING 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

SPECIAL PROJECTS MANAGER 

JENNY BROOKS 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD Ireland 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

+44 20 7324 7540 

anna@alfol.co.uk 

Creative HEAD Ireland is published 

6 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this magazine 

may be reproduced without prior 

permission of the publisher. All 

information correct at time of going 

to press. Printing by Buxton Press. 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag 

06 


The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

SALON VAT 

SET TO 

JUMP 50% 

VALUE ADDED TAX (VAT) is set to 

increase from 9 per cent to 13.5 per cent 

in the tourism and hospitality sector in 

January. It’s expected that this 50 per 

cent rise, along with the minimum wage 

increase of 2.62 per cent to €9.80 an hour for 

an experienced adult employee in January 

2019, will have a massive impact on salons. 

Finance minister Paschal Donohoe 

announced the tax hike in his Budget 

speech last month, stating the increase 

was necessary in order to raise €466m for 

the government to ‘reprioritise’ funds for 

housing, education and childcare. 

Danielle Kennedy, owner of Lloyds Hair 

salons and winner of the 2018 Most Wanted 

Supreme Team award, recommends 

making a plan of action for your business. 

She explained: “As salon owners we must 

make sure we are fully covering ourselves 

for the increased costs we will have. Work 

out exactly what your increased charge 

will be per service with the VAT increase. 

Only you can decide what is best for your 

business, but there’s no point in waiting 

until January to figure all this out. You need 

to do it now and put a plan in place with 

your team.” 

GOLDWELL AND KMS 

LAUNCH INTO IRELAND 

GLOBAL HAIR BRANDS Goldwell and KMS have launched into the Irish 

market at an event at Black Amber salon in Dublin. The brands’ parent company, 

Kao Salon Division, has signed an exclusive partnership with newly established 

Irish distributor, Trinity Salon Partners. The deal will connect Irish salons with 

the brands, enabling access to cutting-edge education, world-class events and 

innovative products. The Black Amber salon group in Dublin will be the first in 

Ireland to join the Kao Salon Division portfolio and will stock Goldwell Colour, 

Care and Style ranges. Terry McGovern, founder of Trinity Salon Partners, said: “As 

we are the exclusive agent representing Kao Salon Division brands in Ireland, we 

fall under the zero-rating intra-EU supplies agreement. So, any salons who are VAT 

registered will not pay VAT on Goldwell and KMS products bought through us.” 

PETER MARK HONOURS EMPLOYEE LOYALTY 

THE PETER MARK Long Service Awards has celebrated 120 employees who have been with 

the salon group for more than a decade. Employees from salons across Ireland met at the 

Westin Hotel in Dublin to mark those loyal long term to the business. Peter O’Rourke, chief 

executive of Peter Mark, said: “We are proud to say that we have so many talented stylists and 

support staff who have worked with us for 10 years or more, something which is almost unheard in 

hairdressing. As a brand working in this industry for 58 years, we know how important is to attract 

and retain the best talent. It is the lifeblood of our company.” 

08 CREATIVE HEAD IRELAND

#CHedit 

MY months 

AHEAD 

What Christmas 

has in store for... 

#MWIT winners feast 

Danielle Kennedy and Tony Heffernan of Lloyds Hair and Dylan Bradshaw were among this 

year’s Most Wanted and The It List Awards winners who gathered at a dinner party in their 

honour at HIX ART gallery in London. The setting provided the perfect canvas for an evening 

of conversation and celebration, with guests reliving their joy from their big night at the 2018 

Grand Final, sharing stories and discussing future endeavours. After 44 years in the industry, 

Most Wanted Hair Trend winner Kevin Kahan, summed up the feeling in the room: “If I live 

another life, I’d choose the same path and be proud to say I’m a hairdresser.” 

EVE WHEATLY 

EDGE HAIR DESIGN 

I oversee the education 

of junior stylists in 

the salon so I’ll be 

concentrating on that in 

the run-up to the busy 

Christmas season. I’ll 

be monitoring current trends 

and attending any upcoming 

education courses of note 

to bring back inspiration and 

provide the latest styles for our 

clients. I’m looking forward 

to the Christmas buzz, 

particularly the client evening! 

KEVIN BODENHAM 

MOYO 

We are 10 years 

old and we have 

planned lots of events, 

promotions and 

giveaways to celebrate. 

We are also refurbishing 

the salon and extending our 

backwash area. During this 

time of year we love to offer 

guests a glass of festive 

cheer, and we play a variety 

of Christmas music to suit 

all tastes – not just Rockin’ 

Around the Christmas Tree! 

Mystique sets tone at the 

Alternative Hair Show 2018 

ALESSANDRO BARCA FROM Toni&Guy’s London Academy has won the Men’s Visionary 

Award at the 36th Alternative Hair Show. The awards – sponsored by TIGI and presented by 

international president of Alternative Hair, Anthony Mascolo, together with founder Tony Rizzo 

– also saw Japan’s Ryu Kyougoku (Cut and Colour) and Taiwan’s Tang Wei (Avant-garde) take 

home prizes. The show, this year entitled Mystique and sponsored by TIGI and Wella, included 

presentations from salons from Spain, Italy, Germany, Hungary, China, and the US. Marc 

Antoni, Alan Edwards, Guy Kremer, Mark Leeson, Robert Masciave, Saco, Sanrizz, Sassoon and 

the TIGI UK Creative Team were just some of the big names onstage. On the night, £205,000 

(€232,000) was raised for Fighting Leukaemia. 

MOVERS AND 

SHAKERS 

Coty has announced that 

Jeroen Temmerman has 

been appointed as chief 

executive of ghd. Jeroen has 

spent the past 21 years in a 

variety of positions at 

L’Oréal Professionnel. 

Nick Irwin has been 

appointed as global creative 

director for ANTI Collective, 

the newly announced 

professional haircare brand 

founded by entrepreneur 

Francesco Ruggerino. 

CREATIVE HEAD IRELAND 

09

#CHedit 

THE LONDON FASHION 

WEEK LOWDOWN S/S19 

THE FASHION CIRCUS ROLLED INTO TOWN ONCE AGAIN – MEET THE LATEST TRENDS FRESH FROM THE S/S19 CATWALK… 

Images courtesy of Dyson, ghd, L’Oréal Professionnel, Redken, Revlon Professional and Wella Professionals 

PREEN BY THORNTON BREGAZZI 

ALEX 

BROWNSELL 

FOR L’ORÉAL PROFESSIONNEL 

USING DYSON TOOLS 

ALEXA CHUNG 

Jet-setter hair was created by 

Alex Brownsell for Alexa Chung’s 

first ever LFW show. Hair was dried 

with the Dyson Supersonic hair 

dryer Professional edition, before 

Alex set subtle cowlicks and dents 

using new L’Oréal Professionnel 

Infinium Pure hairspray. 

EUGENE 

SOULEIMAN 

FOR GHD AND 

WELLA PROFESSIONALS 

Most Wanted Hair Icon 2018 

Eugene Souleiman looked to 

nomadic culture to create a cobweb 

texture with small accents. It was 

a look of beautiful imperfection 

– “as if models had been in the 

desert wearing a beanie hat 

for two days”. 

MARY KATRANTZOU 

JOHN VIAL 

FOR REVLON PROFESSIONAL 

Mirroring the decade of 

influences blended into Mary 

Katrantzou’s landmark S/S19 

collection, John Vial combined 

techniques to create a multitextured 

hair look across 

40 models that mixed 

innocence with badgirl 

glamour. 

VICTORIA BECKHAM 

GUIDO 

FOR REDKEN 

Victoria Beckham’s 

London homecoming 

was a celebration of 

everything her brand stands 

for – easy, slightly boyish 

beauty with a heavy dose 

of luxury. No wonder 

Redken’s global creative 

director Guido flew in 

to create the hair. 

10

REIGN 

SUPREME THIS 

CHRISTMAS 

Give your hair the royal treatment with ghd platinum+ in this season’s 

coolest colour. The ghd glacial blue collection is available for a limited 

time only - for more information and to become a stockist, contact your 

ghd account manager or call +44 (0)1924 423400. 

#longlivethequeens #ghdglacialblue

The bond size for Pro Tip 

extensions from Remi 

Cachet are half that of 

Ultra Tip – ideal for fine 

hair and hairlines. 

IN-SALON SERVICE 

+44 1642 867213 

remicachet.com 

Say hello to two new launches 

in the Kérastase Aura 

Botanica range – Baume 

Miracle, a waterless balm for 

hair and body, and Masque 

Fondamental Riche for dry, 

sensitive hair. 

RRP FROM €38 

01 6045918 

kerastase.co.uk 

Dare to dairy – 

milk_shake’s Active 

Milk Mask and 

Active Yoghurt Mask 

have been shaken up 

with new ingredients, 

including, rice 

oil, avocado 

honey and 

vitamin E 

to condition 

the hair shaft. 

Delicious! 

RRP FROM €19.99 

+44 1392 365177 

red-hotproducts. 

com 

Salon Services is now stocking the Proxelli Professionals 

electrical range, including hairdryers, straighteners 

and clippers. 

FROM €42.89 (EXC. VAT) 

1890 253402 

salon-services.com 

It’s time to lighten up! Whether your 

clients want to move up a shade or two, 

or take the plunge and go platinum 

blonde, you need to make sure that you 

can provide the best possible service 

with minimal damage. The BB Blonde 

COLOUR 

CARE 

and Brunette Bleaching System from ALFAPARF Milano 

compromises three products, so you can pick the best 

one for your client’s needs. High Lift 9 is a powerful 

lightener infused with chia seed oil, while Easy Lift 7 

works for lighter bases and 

contains marula oil. Free Style 

Lift features strengthening 

white clay to protect hair during 

the colouring process. Each 

lightener can be used to create 

a variety of different looks, so 

you can achieve clean, bright 

results every time. 


045 856487 

xpertpro.ie 

Get personal with BC Fibre Clinix from 

Schwarzkopf Professional. Prep hair with the 

Tribond shampoo and treatment for improved 

resilience, then choose from a selection of 

boosters for skincare-inspired customisation. 


+44 1442 278000 

schwarzkopf-professional.com 

Cut down on drying 

time with Speed 

of Light Blow Dry 

Accelerator Spray 

from Aveda, which 

uses lactic acid 

from sugar beets to 

help seal cuticles. 

RRP €25.50 

+44 370 0342380 

aveda.co.uk 

New from 

ALFAPARF Milano, 

Style Stories Spray 

Wax separates and 

enhances hair, 

while Vintage 

Powder is perfect 

for providing 

extreme volume. 

RRP €18.90 EACH 

045 856490 

xpertpro.ie 

Offer a shimmery Christmas 

with three new shades in the 

L’Oréal Professionnel Flash 

Pro Hair Make-up range – 

gold, silver, or the UV Glow 

Big or Glow Home. 


01 6045918 

lorealprofessionnel.co.uk 

Hot Tools Professional 

EVOLVE Gold Titanium 

Styler’s unique cylindrical 

design and extra-long plates 

make curls and waves easy. 

RRP €179 

01282 444900 

uk.hottools.com 

12 


#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

LAUNCH OF 

THE SEASON 

With more and more clients 

getting adventurous with their 

colour choices, you need to be 

able to deliver knock-out shades 

– so you must have a product 

that packs a real punch. The 

new Super Power collection 

from adored Insta-colourist 

Guy Tang’s #mydentity is here 

to save the day! The intense 

pigmentation delivers incredible 

depth, long-lasting colour and 

impressive vibrancy. Formulated 

with super-strength to last up 

to 30 shampoos, feel free to 

play and intermix colours to 

create your own shades. “I love 

mixing them with the vibrant 

#mydentity pastels to deepen 

them,” says Guy. Kapow! 


1890 253402 

salon-services.com 

IT’S ALL ABOUT... ROOTS 

Seamless colour blends with 

zero damage? Yes please! 

The Root Shadows collection 

from Hairdreams is available 

in various application styles 

to suit every client. 


+44 7503 641817 

hairdreams.com 

Organic Colour System’s 

RootRemedy’s easy-to-use 

applicator offers a quick-fix root 

touch-up on the go, with no mess, 

no fuss and no greys. Just shake, 

spray and blend away! 

RRP €14.99 

+44 1590 646462 

organiccoloursystems.com 


13

BOOST YOUR 

BUSINESS WITH 

TIME FLIES WHEN SELLING IS FUN – MARBLES HAIR & BEAUTY IN LIMERICK LAUNCHED SMARTBOND IN SUMMER 2016 AND WOULDN’T BE 

WITHOUT IT NOW. PART OF THE HUGH CAMPBELL HAIR GROUP, WE ASKED THE COLOUR TEAM WHAT THEY’VE LEARNED ABOUT HOW TO 

BEST CAPITALISE ON THE SERVICE... 

1 Education is key when introducing and launching any product to a team of knowledgeable salon professionals and clients alike. This not only 

ensures that all staff are trained on how to use the product, but also that they’re comfortable when highlighting the key features and benefi ts of using 

Smartbond in comparison with other similar products. 

2 We were very lucky to have three of our senior art team members invited to the L’Oréal Smartbond launch in London, and when they got back 

to the salons we organised our own in-salon Smartbond training session with the L’Oréal Professionnel education team, where our team members 

were invited to do their own cut and colour using the product. It was essential that staff got to try out the product for themselves to ensure the 

launch was successful. 

3 We ran a Smartbond promotion as an introductory offer to get the launch off the ground (supported by a marketing campaign). This assisted our 

team so they felt they could recommend and introduce this new product to their clients more easily, as it was on special offer. 

THE FIX 

Check out this ravishing russet by Callum O’Donovan 

from The Edge Hair Design in Cork. To recreate the 

look in your salon, follow these steps: 

Step 1: Apply Majirel 6.46 and Smartbond globally to hair. 

Step 2: Use Blond Studio Multi-Tech and 20Vol with 

Smartbond to create bleed on the heavy side of the 

bob, gradually getting lower. 

Step 3: Tone with 7.43 and 7.44 Majirel Rouge before 

going back and breaking up the root colour. 

Step 4: Blow-dry then break up the bleed using 6.46 

Majirel to create a multi-tonal look that appears to be a 

single colour. 

Share your transformations using @lorealpro 

#majirel #lorealproire 

RETAIL 

REHAB 

With just six 

ingredients, Infinium 

Pure hairspray is 

hypoallergenic and 

fragrance-free – yet 

can still deliver 

three levels of 

hold without 

stiffness. 


Be a 

COLOUR ADDICT 

TAKE CONTROL OF YOUR CONSULTATIONS 

Serenity Salon, Hastings UK 

CREATIVE HEAD ADVERTORIAL 

With more and more women visiting salons, there’s a fantastic 

opportunity to grow your business and nurture a loyal client. 

Christmas is the perfect time to get your consultations spot on, 

since women are entering your salon for vital ‘me time’ more 

than ever. 

You need to ensure their experience is personalised to them. 

So, the question is, how can we make them feel more at home? 

A key part is the greeting as soon as they walk in – a smile is 

lovely, but you need to make them feel like this is the place 

they want to be. 

Retail expert Mary Portas knows the value of a great stylist 

in a consumer’s life. “Many people have shared so much with 

their hairdresser, so greet them like a friend,” she says. “It’s 

the little remembered details and warm welcome that counts.” 

Your business will see the difference if you do, and your clients 

will be thrilled by the experience in your chair. 

CONSULTATIONS 

Want to know how to wow your guests? Create a bespoke experience. 

Customers will value your expertise, and there is truly nothing like a 

one-on-one consultation. You have digital tools at your fi ngertips that 

are bound to impress them, while also inspiring them with ideas on new 

colours to try – take a look at the Style My Hair app and have a little fun. 

You can also use it to determine the hair’s condition to determine if a 

treatment is needed and prescribe a homecare regime – your colour bar 

is a chance to showcase what makes you different! Remember to also 

bring colour mixing front and centre to leave clients more appreciative of 

how they get that gorgeous colour. 

DO THIS NOW 

1)Make sure you have an assigned area, away from the usual 

hustle and bustle of the salon, where you can devote time to 

your client’s colour consultation. 

2)At the styling station, use two chairs to conduct a face-toface 

consultation – don’t chat through the mirror! 

3)Show service menus and colour charts to reinforce 

your expertise. 

4)Use a tablet during the consultation to help clients visualise 

key looks on a selfie. 

Get further addicted to colour with L’Oréal Professionnel – call 01 6045918 or visit lorealprofessionnel.co.uk 


15

#CHedit 

LIFE 

LESSONS 

DANIELLE 

WHELAN 

PETER MARK 

Create your own 

opportunities. Whatever 

direction you want to take, 

connect with your peers. If 

you want to work on shoots, 

contact photographers and 

make-up artists to create a 

team so that you can build 

your portfolios together. 

Be ever-evolving. As an 

educator, I am constantly 

growing and evolving my 

skills to ensure I can teach 

my students to the highest 

standard. Being a part of a 

creative environment means 

I never go a day without 

learning something new. 

Welcome criticism. When 

someone gives you feedback, 

whether it be praise or a 

critique, use it constructively 

because we learn more from 

things that don’t go to plan. 

Be a team player. You’re 

always stronger as part 

of a team. Remember to 

respect and give a helping 

hand to whoever may need 

it, because no matter what 

their level you can learn 

something from them and 

create an environment that 

is motivating to work in. 

WHAT HAS BEEN YOUR HIGHLIGHT SO FAR? 

There have been so many, including being 

selected for the L’Oréal ID Artist team! 

I was also in the final of the L’Oréal 

Colour Trophy 2017 competition. This 

year I was nominated for the ‘Most 

Creative Talent in Hair’ category 

at the Image Awards. And of 

course, working in Hessions is 

a highlight for me – I’ve learnt a 

lot and I’m still learning. 

WHERE DO YOU SEE YOURSELF 

IN 10 YEARS? 

New York City! It’s my favourite 

place and I definitely hope to 

be living and working there! 

I’d also love to travel and 

work with top photographers 

and magazines, gaining 

experience from all 

around the world. 

WHAT IS YOUR DREAM 

HAIRDRESSING GIG? 

Working backstage at 

New York Fashion Week 

is my dream gig for sure! 

I’d also love to style David 

Beckham’s hair. 

WHY DID YOU WANT TO 

BE A HAIRDRESSER? 

I always loved playing 

around with hair when I 

was growing up, especially 

braiding! I have a passion 

for creativity and studied 

art in school. I feel styling 

comes naturally to me – 

it’s something I really 

enjoy. My first ever 

hairdressing job 

was in the salon 

my sister Ciara 

worked in – 

she is also a 

hairdresser 

and inspired 

me to start 

a career in 

this industry. 

ANNA O’HANLON 

AGE: 24 HESSION HAIRDRESSING 

16 


NEW 

SHADE 

ULTRA VIOLET 

PANTONE COLOUR OF THE YEAR 

ALFAPARFMILANO.COM


THE BIG IDEA 

GHD 

ORACLE 


Once in a while, a tool comes along that changes hairdressing forever 

– something ghd has a little experience of. Now, with new professional 

curling tool Oracle, ghd has done it again. A variety of different curls can 

be achieved by simply running the tool over sections of hair at different 

speeds and angles – no twisting or turning by you required. “The Oracle is 

the culmination of many years of research,” says Steve Elstein, ghd vicepresident 

of product development and research. “Hair passes through 

the unique U shape while the curl zone cools the hair and sets it in 

place for a long-lasting finish.” And, in an exciting move, the ghd 

Oracle is being trialled first in Ireland, exclusively in Peter 

Mark salons. Anthony Strianese, ghd managing director 

for the UK and Ireland adds: “We are excited to 

be working with Peter Mark, a key salon 

partner and an integral part of the 

launch process.” 

19

#CHedit 

Inside 

story 

OI ORGANIC ITALIAN HAIRDRESSING 

DALKEY, CO. DUBLIN 

When Ivana Margarini and Francesco Piccolo arrived in Ireland from Italy they 

found their dream salon location in Dalkey, Co. Dublin – and the all-natural 

OI Organic destination was born. “The interior design was inspired by nature, 

as this is the primary source with which we work,” they explain. “Everything 

in our salon has a history, from great-grandfather’s carpentry worktable to the 

wall decorated by an Italian artist who came over especially to create it. 

We worked with architect Felice Bevilacqua from Sicily, who has previously 

worked with Versace.” Treatments in the salon use only organic materials 

such as plant essences, herbs, fl owers, clays, algae and oils, and this 

dedication to wellbeing is refl ected everywhere you look. It’s a space that 

makes you feel good, both inside and out. 

HOT BUYS 

…AND RELAX 

The super-comfortable 

Welonda Samoa wash 

basin offers everything you 

could ever want – a choice 

of colours, a deep basin 

and the option of adding 

shiatsu massage and an 

electric foot rest. 

PRICE FROM €2,900+VAT 

045 856487 

xpertpro.ie 

STYLE IN STYLE 

With a large, 

comfortable seat 

and gently sloping 

armrests, the You 

styling chair is the 

perfect addition to 

modern salons – choose 

your colour or double up 

for a two-tone look. 

PROMO PRICE FROM 

€399 (USUALLY €709) 

086 2427187 

capitalhairandbeauty.ie 


TRAIN FOR 

EXCELLENCE 

THE ROBERT CHAMBERS HAIRDRESSING ACADEMY IS THE 

FIRST ESTABLISHED AND LONGEST RUNNING HAIRDRESSING 

SCHOOL IN IRELAND. THIS YEAR THE ACADEMY CELEBRATES 

36 YEARS IN EDUCATION AND THE LEARNING GOES ON, 

HERE’S A SELECTION OF WHAT’S ON OFFER FOR 2018/2019. 

6 Month Fast Track Course 

If you are a third or fourth year Trainee Hairdresser and want to finish your training 

and qualify as a Graduate Stylist, this course is tailor-made and specifically designed 

for YOU. 

COURSE CONTENT: All aspects of modern, commercial hairdressing. 

AWARDS: Robert Chambers Certificate of Qualification, Wella Certificate in 

Foundation & Correction Colour. 

DURATION: 6 months full-time or 10 months part-time. 9.30 - 5.30. Clients provided. 

START DATES: October / January / March / June 

REQUIREMENTS: Assessment and interview 

COST: €4,999 - €500 discount for first 10 applicants before end of September, 2018. 

Limited places available. 

Advanced Diploma Hairdressing Course 

The advanced diploma in Hairdressing is an intensive beginners course which 

will qualify you to Graduate Stylist, in all aspects of hairdressing, in 16 Months. 

Limited places available. 

COURSE CONTENT: Theory, blow-drying, dressing hair, up-styling, heat styling, 

perming, advanced colour and colour techniques, advanced cutting, salon 

etiquette, customer services and communication. 

AWARDS: Robert Chambers Advanced Diploma accreditation, 

Qualified Advanced Graduate Stylist, Wella Certificates in 

Foundation, Advanced and Corrective Colour, 

Wella Certificate in Perming & System Professional. 

DURATION: 16 months, full-time. Monday - Friday 9.30 - 5.30 

START DATES: October / March 

REQUIREMENTS: No former experience needed 

COST: Leaving Cert Special for first 10 applicants 

before end of September, 2018. 

STAR PUPILS! 

ROBERT CHAMBERS CAN HELP YOU CARVE 

OUT AN INCREDIBLE CAREER – BUT DON’T 

JUST TAKE OUR WORD FOR IT... 

JOHANNA PITKANEN 

TECHNICAL EDUCATOR FOR TIGI SOUTH WEST UK 

“I loved my time at The Robert Chambers School of 

Hairdressing. The teachers were amazing! 

I learned so much and have gone on 

to do amazing things. I am currently 

Technical Educator for Tigi covering 

the South West UK and work along 

side the International Creative Team in 

London. I worked at Lunatic Fringe Dublin 

after my training and managed a salon in Melbourne 

Australia. I am so happy I chose to go to The Robert 

Chambers School of Hairdressing. It gave me the skills 

and confidence to take my career anywhere!!” 

FERGAL DOYLE 

FIELD EDUCATOR AT WELLA PROFESSIONALS IRELAND 

“I completed the course with Distinction and went 

on to become a stylist in Lunatic 

Fringe, Dublin, Trevor Sorbie 

and Hob Salons in the UK. I am 

now a Field Educator for Wella 

Professionals Ireland. My career 

couldn’t have reached the glamorous 

heights that it has without the education and solid 

foundations I received as a student at the Robert 

Chambers Academy.” 

If you would like to fast track your hairdressing career with Robert Chambers, renowned all over the country and abroad for his 

reputation and status as an icon of Irish hairdressing and education, then call 01 677 1323 or email academy@robertchambers.ie 

for an interview or tour of the academy or to secure a place on one of the courses.

THE SECRET TO… 

OFFERING GIFT CARDS 

THE BUSINESS EDIT 

MUM’S 

THE WORD 

Christmas is the perfect time to issue 

gift cards. Here’s how MINDBODY 

can make them work for you… 

GENERATE REVENUE IN ADVANCE 

Gift cards are a great additional 

source of revenue and immediately 

improve cash fl ow. They also feel 

really natural at this time of year, as 

clients seek out the perfect gift for 

friends and family. 

ENCOURAGE LOYALTY 

Think about off ering gift cards 

as part of a package to create a 

greater perceived value. Clients 

using gift cards are also more likely 

to visit more than once to deplete 

their card, providing opportunities to 

encourage loyalty – and to upsell. 

BOOST BRAND EXPOSURE 

Gift cards are a cost-eff ective form 

of advertising, because every time 

a client opens their purse they see 

your card and are reminded of you. 

CONVENIENCE 

With MINDBODY you can off er gift 

cards online that can be customised 

with brand-specifi c messages 

and photos, so even last-minute 

shoppers can be targeted. 

DATA, DATA, DATA 

You can also monitor sales by pulling 

a gift card report on MINDBODY, so 

you can measure exactly how much 

impact they have had on business. 

IN ASSOCIATION WITH 

For more salon-savvy secrets by MINDBODY, 

visit uk.mindbodyonline.com 

WHEN AN ESTIMATED 80 per cent of 

the hairdressing workforce is female, 

it’s understandable that the pressures of 

family life will have an impact on business. 

Whether it’s women trying to get back into 

work after maternity leave, or juggling 

childcare hours, salon shift patterns can be 

both a blessing and a curse. 

Is the industry overlooking a vital source 

of talent – and will clients remain loyal when 

their trusted hairdresser is unavailable for a 

long period of time? 

Bridget Haren is in the perfect position to 

understand the challenges faced by mothers 

working in the salon. “Breaking the good 

news to my long-standing clients about my 

arrival, due January 2019, was exciting and 

nerve-wracking,” she explains. “I knew 

they’d all be delighted for me, but I wanted 

them to be able to feel comfortable about my 

absence as well.” 

In order to keep clients coming into the 

salon during her time off, Bridget created 

a pairing system. “I recognised that having 

a plan in place would keep my clients at 

ease with the transition,” she says. “I have 

matched each client with a stylist in the 

salon and have included their new stylist in 

consultations over the past few months. 

“As their final pre-baby appointment with 

me is approaching, each client has received 

their new stylist’s business card and we 

have encouraged pre-booking their first 

appointment with them before my maternity 

leave begins.” 

With these plans made, Bridget avoids 

unnecessary stress, and knows that her 

team have everything under control. 

“While I will never entirely turn off 

from the business, I have the structure in 

place with my salon manager to allow me 

the flexibility to be at home with my new 

family,” she says. “I’m confident that my 

clients and the business are both in good 

hands with my team.” 

More and more salons are offering late 

and early morning slots to clients, which 

can be to a working parent’s advantage, 

as are offers to split hours across multiple 

days. It requires careful juggling and 

time management, but that’s nothing that 

effective communication and up-to-date 

software can’t handle. 

“We are aware hairdressing consists of 

long days on your feet, and we work with 

our staff to ensure we are completely flexible 

with their hours,” explains Rosemary 

Danagher, owner and creative director at 

Rossano’s in Sligo. “Some of them will 

require shorter days and more time between 

appointments, while some prefer not to do 

the late shifts.” 

And in an industry where retaining staff is 

of utmost importance, it is a savvy business 

decision to hold onto your valued team 

members and support them if they choose to 

start a family. 

Rosemary continues: “Pregnancy is a lifealtering 

experience which is physically and 

mentally demanding, so we help our staff to 

strike the work/life balance and ensure their 

health and wellbeing is always looked after. 

"Talent is talent and we will always be 

there for our staff – should that mean they 

can only commit to one day a week, they are 

still going to be a vital part of the team.” 

22 


BY 

FOR URBAN MEN WITH A DISTINCT TASTE 

PROFESSIONAL PRODUCTS FOR ALL BARBERING AND GROOMING NEEDS; 

HAIR CARE, HAIR STYLING, FACE CARE & BEARD CARE 

FULL RANGE AVAILABLE IN STORE AND ONLINE NOW! 

salon-services.com/barbering-supplies 1890 253 402 In store 

Stay inspired!

COMPLETE 

COLOUR KIT 

WANT TO ACHIEVE YOUR COLOUR 

DREAMS? ALFAPARF MILANO HAS 

EVERYTHING YOU NEED TO MAKE 

YOUR VISIONS A REALITY… 

IT’S NO SECRET that this is the era of 

colour. “It’s having a moment,” says Paul 

Stafford, owner of Paul Stafford in Belfast and 

ALFAPARF Milano global brand ambassador. 

Over the past few years the influence of 

Instagram has been felt. “People are becoming 

more conservative about their cuts – they want 

a change while still retaining their length, and 

this is when they turn to colour.” 

“A big game-changer was the bleached 

grey trend, which made its way out of the 

backstreets of London and Berlin and 

captured the imagination of the public,” 

Paul continues. “It indicates an element of 

freedom in choosing to have grey hair, and 

gives the option to move into metallic coppers 

and rose golds.” 

Now colour is more exciting than ever, 

Paul chooses ALFAPARF Milano colours 

to achieve his unique vision, most recently 

in his new collection. “My most recent 

collection was inspired by ’90s New York club 

culture,” he reveals. “ALFAPARF Milano 

Revolution Neon colours enabled us to create 

bright colours and adapt them in a modern 

way – great colour palettes give you the 

freedom to do this.” 

And he shares his wisdom regularly at 

Xpert ACCADEMIA in Dublin. “I’m at the 

Xpert ACCADEMIA about three times a 

month and most of my staff have ALFAPARF 

Milano Colour Master degrees,” he explains. 

“I can hardly keep up with the rate of 

24 



Get 

inspired by 

Paul Stafford’s 

latest collection 

on page 40! 

learning. I’ve spent time at the ALFAPARF 

Milano headquarters in Italy – it’s a technical, 

creative lab, and what they do there is mindblowing. 

To be involved at that level with the 

brand is an honour and privilege.” 

This emphasis on training, collaboration 

and high quality products means that 

ALFAPARF Milano is Paul Stafford’s brand 

of choice. “There is a willingness to listen 

to hairdressers and take on board what they 

say,” he reveals. “The brand has a great 

respect for the environment, animal welfare 

and client safety. Today’s clients know exactly 

how they want to be treated, so we need to 

arm our colourists with the best information, 

education and products to deliver this.” 

YOUR COLOUR PALETTE 

Bold is beautiful with the ALFAPARF Milano 

Revolution colours, or create a beautiful 

purple shade with new ALFAPARF Milano 

Pigments Ultra Violet. 

METALLIC ILLUSION 

The ALFAPARF Milano Metallic Illusion collection was inspired 

by the shimmering multi-tonal looks seen on the catwalk. 

Beatrice Moate, ALFAPARF Milano academy manager, 

created this collection with Nexxt Generation Stylist Ciaran 

Dowd, and will take you through a visual demonstration on 

live models to illustrate each colour and cutting technique 

used to create this beautifully crafted collection. 

HI DEFINITION COLOUR 

Spend a day learning to produce bright fashion looks using 

ALFAPARF Milano Revolution colour. 

SEAMLESS COLOURING 

Master balayage, shine bands and root blends with this 

course for fl awless colouring techniques. 

For the latest colour courses and products, visit xpertpro.ie 


25

WELLA 

TRENDVISION 

AWARD 

BEYOND THE 

EXPECTED… 

THE WELLA TRENDVISION AWARD IGNITES CAREERS AND CREATIVITY 

IF YOU WANT to challenge yourself and hone your skills as 

a hairdresser all the while setting new trends, then the Wella 

TrendVision Award is the competition for you. Hairdressers 

can test their skills by competing in one of two international 

categories, either Creative Vision or Color Vision, and the UK 

& Ireland category of Male Grooming. The 2018 Irish heat was 

held at the Intercontinental Hotel in Dublin, and was hosted 

by TV and social media star James Kavanagh. 

The evening showcased the inspirational Mentors Show, 

from award winning hairdressing icons including Leonardo 

Rizzo from Sanrizz, Charlie Taylor from Charlie Taylor 

Hairdressing and the Irish mentor, Darren Lacken from 

Crow Street Collective. The Wella Professionals Style Council 

collaborated with Leonardo Rizzo and Sharon Cox from 

Sanrizz to present an eclectic EIMI-inspired show. Finally, 

on the night the Irish finalists were announced and are listed 

below. This year the entries were judged by industry leaders 

from the UK and Ireland such as Andrew Dunne from Hair by 

Mane, Jayson Gray from Karbon Kyd, Niamh O’Connor from 

Callan & Co and Gareth Vance from Sassoon. 

TRENDVISION AWARD IRELAND HEAT WINNERS 

COLOR VISION 

STEPHEN AIKEN, Conroy Hair 

SARA GONDEK, Pazam Hair Studio 

JONATHAN HEALY, Bellissimo 

VICKY HERNON, House of Colour 

ROISIN HYNES, Sarah Mason Professional 

LEANDRO SANTANA SANTOS, Decode Hair 

CREATIVE VISION 

STEVEN ANTHONY, Easilocks 

MARCO DIAS, The Studio 

AILEEN HANNAN, Bellissimo 

STEPHANIE HIGGINS, Sarah Mason Professional 

ZARA MCINTYRE, House of Colour 

KERRY MOODY, DKY Hair Company 

MALE GROOMING 

DANIELLE RITCHIE, Cut & Sew 

26 


▼ 

TRENDVISION AWARD UK & IRELAND FINAL 

THE GRAND FINAL event on 8 October in the 

Roundhouse in London, opened with an iconic collection 

from Wella Professionals technical director Robert Eaton 

supported by the Russell Eaton Art Team, followed by a 

show from ghd. HOB Academy presented a collection to 

celebrate its 35th anniversary led by Akin Konizi and his 

creative team. The guests and the public got to vote for 

their favourite look of the night, with the People’s Choice 

Awards, and the lucky Irish winners were crowned on 

the night. 


COLOR VISION 

GOLD 

Leandro Santana Santos 

Decode Hair 

CREATIVE VISION 

SILVER 

Stephen Aiken 

Conroy Hair 

BRONZE 

Roisin Hynes 

Sarah Mason Professional 

GOLD 

Kerry Moody 

DKY Hair Company 

PEOPLE’S CHOICE AWARD IRELAND 

Jonathan Healy 

Bellissimo 

SILVER 

Zara McIntyre 

House of Colour 

NOW IT’S 

YOUR TURN… 

Create Your Look sessions allow 

you to work with a professional 

photographer to create your 

TrendVision Award entry. Sessions 

take place on 18 and 19 February 

2019 in the Wella Studio Dublin 

with Kevin Luchmun and 

Kai Wan 

BRONZE 

Stephanie Higgins 

Sarah Mason Professional 

THE NEXT STEP 

The gold winners will join a mentorship 

programme to help prepare for the 

International TrendVision Award 2018 

Creative Retreat in Lisbon, learning 

from stars such as Darren Ambrose, 

Cos Sakkas, Jake Unger, Paul Adamczuk 

and Robert Eaton. After the retreat they 

will spend time with Bruce Masefield, 

Darren Lacken and Jayson Gray. Silver, 

Bronze and People’s Choice award winners 

will spend a day with Charlie Taylor and 

Leonardo Rizzo. 


To pre-order your TrendVision Award 2019 entry pack or to book onto Create Your Look, 

call 01 4160900 or email wellastudiodublin@cotyinc.com 

27

Allpresent 

CHRISTMAS 

All 

and correct 

Oh we wish it could be Christmas every day – could you 

imagine the boost to a salon’s bottom line? Here’s how to 

ensure the festive bounce makes it the most wonderful 

time of the year for your business... 

28 


ghd 

Sean Taaffe Kilorglin 

Keep staff shining 

Christmas is all about spending time with 

your nearest and dearest, but it is also one 

of the busiest periods in the salon. 

To avoid any ill will over the festive season, 

it’s worth making work a little bit special 

for your staff. After all, Christmas cheer is 

infectious. “We need to keep the atmosphere 

upbeat, what with all the busy days,” says 

Kara O’Shea, general manager at Sean Taaffe 

salon group. “We do Christmas jumper days 

both for fun and for charity, and we all wear 

what we want on Christmas Eve. The girls 

create a playlist of cheesy music, we do bakeoffs 

and there are plenty of chocolate treats. 

Kara continues: “And there’s the Sean 

Taaffe Christmas bingo! When you sell a 

product you get to pick a number. Then if 

yours gets picked out you win a prize!” 

And make sure that your staff get a chance 

to party properly, too. “Our team sacrifice a lot 

during the busy season, committing to extra 

hours and longer shifts to accommodate all 

the clients’ needs. So they look forward to 

letting their hair down at the staff party,” says 

Rosemary Danagher, owner and managing 

director of Rossano’s Hair and Beauty group. 

“Each salon participates in a Secret Santa and 

it gives the team a good giggle.” 

Stocking up the shelves 

Don’t forget that Christmas is the best time for retail – so make sure your 

shelves are stocked with gift ideas. “Planning for the festive season starts 

early with the arrival of our gift sets as we start to plant the seed early and 

encourage our clients to start shopping by offering a payment plan for earlybird 

shoppers,” says Rosemary Danagher. “We love that Redken and Kérastase 

have bespoke gift sets.” 

“Christmas is a great time to boost your retail and make a good return on 

investment, particularly with in-demand gifts like ghd,” explains Charlotte 

Mensah, ghd creative artist and owner of the Hair Lounge Salon in London. 

“The gift sets are something that people really want, particularly with limited 

editions that always makes for an excellent selling point.” 

And your expertise can help make that sale. “A good way to encourage clients 

to invest in gifts and tools is to showcase your knowledge and ghd’s,” continues 

Charlotte. “Tell them about the looks that are trending – using the ghd Queens 

as a consulting tool – and how they can recreate those looks using the same 

tools hairstylists use. The tech is a great selling point for ghd, too; it allows you 

to step up your hair game without compromising hair’s condition.” 


29

#Christmas 

This image and model image on page 28: art direction by Laurie Cesari and Pascal Latil, hair and hair colour by Laurie Cesari, 

styling by Latil Pascal and Laurie Cesari, make-up Manon Castellon, model Louise Loqueneux, photography by Pascal Latil 

Add sparkle to your services 

The run-up to Christmas is a great time 

to reward your customers with special 

promotions or incentives. “Why not offer 

them a one-off free Christmas beauty 

package as a thank you? You could offer a 

full look for the evening including a wash, 

cut, blow-dry and styling,” suggests Jo 

Martin, marketing director at Sally Europe. 

“Remember, salon offers not only attract 

customers but also encourage return visits.” 

Styling menus are also a great way to 

entice consumers who are going from desk 

to dancefloor – let them relax, maybe with a 

glass of fizz or a sweet treat, while you do the 

hard work using the new ghd platinum+. 

The ghd Queens styling menu is an ultraglamorous 

way to get the party started, and 

there’s a look for everyone. Clients can pick 

from the powerful and sleek Girl Boss Queen, 

the glossy Queen of the Castle, the Have it All 

Queen with her silky lengths and the Urban 

Queen’s super-modern waves. 

And, of course, those services are going to 

feel extra special if you get the setting right. 

“Our staff get in the swing of things and are 

very enthusiastic about Christmas décor, 

working hard like Santa’s elves to make the 

place look festive, warm and welcoming,” 

explains Rosemary of Rossano’s Hair and 

Beauty group. “We offer our clients treats 

and it’s the little touches that add to 

the experience and make them feel good 

when they leave the salon. You have to set 

the right atmosphere and make it an extraspecial 

visit to the salon, and that excitement 

comes naturally from our team, who love 

what they do. 

She continues: “Forward-planning helps 

to fit everyone in – once October starts we 

encourage our clients to book in for their 

Christmas events as well as their regular 

appointments and services.” 

And before they leave the salon, ensure 

you’ve done all you can to shine a spotlight 

on your Santa skills. “Customers want to 

touch, smell and browse at their leisure,” 

reminds Sally Europe’s Jo. “They’ll never ask 

you to sell them a product, so don’t hide your 

prize assets behind reception. Instead, place 

your retail display in the waiting area or by 

the point of sale.” 

30 



SLAY 

BELLS 

CHRISTMAS IS COMING, SO GIVE THE GIFT OF 

GOOD HAIR WITH THE LIMITED EDITION GHD 

GLACIAL BLUE COLLECTION. THESE SPARKLING 

TOOLS CAN HELP YOU AND YOUR CLIENTS 

CREATE BEAUTIFUL HAIR THROUGHOUT 

THE FESTIVE SEASON AND INTO THE 

NEW YEAR. MEET THE RANGE… 

GHD GOLD STYLER 

With a heat-up time of 25 seconds, this 

styler can create straight hair, curls and 

waves. Dual-zone technology keeps the 

styler at the optimum temperature of 

185˚C, to keep hair healthy. And the 

sleek design ensures no snagging – just 

fabulous hair. 

GHD AIR HAIRDRYER 

This powerful tool has a 2,100w motor 

and delivers high pressured air, so it can 

dry hair quickly and efficiently. With 

ionic technology, frizz is reduced for 

a sleek finish, while temperature and 

speed controls give you complete control 

over your styling. 

GHD PLATINUM+ STYLER 

The result of five years of scientific 

research, this clever styler has predictive 

technology that adjusts its temperature 

to deliver the ultimate results on all hair 

types. Heat is measured and controlled 

over every millimetre of the styler plates, 

for consistent results. 

To discover the range, contact your ghd account manager or call +44 (0)1924 423400 


31

#Christmas 

Wrapper’s 

delight 

Play Santa for your clients and help them 

leave a gorgeous gift (set) under the tree… 

Beauty advent calendars get 

better and better – you can’t 

beat this one from Balmain 

Paris Hair Couture, with 

10 exciting gifts. 

RRP €155 

balmainhair.com 

Choose from three Kemon 

Actyva Christmas gift sets 

and help your loved ones 

start the New Year with 

their best hair ever. 


xpertpro.ie 

Soft but Sassy or Vibrant Vibes Only? With names like these, 

Redken’s sets will be snapped up with a smile in no time. 

RRP €45 EACH 

redken.co.uk 

Joy to the world with this line-up of JOICO Christmas sets, 

including K-Pak Color Therapy, Blonde Life and Color Endure. 


joicoeurope.com 

Red alert! The limited edition Red 

Obsessed Steampod by L’Oréal 

Professionnel is complemented by hints 

of gold for a fabulous, festive finish. 

RRP €199 

lorealprofessionnel.co.uk 

Show some strength 

with the BC Fibre Force 

rucksack from Schwarzkopf 

Professional, which 

includes the BC Fibre Force 

shampoo and mask. 

RRP €24.75 

schwarzkopf-professional. 

co.uk 

We love the Shimmering 

Diamond ALFAPARF Milano 

Semi Dì Lino Christmas gift 

set – it’ll please even the 

trickiest person to buy for. 


xpertpro.ie 

You’ll find all a man needs in 

the American Crew Essential 

Grooming Kit and wash bag. 

RRP €39 

americancrew.com 

32 


Revlon Professional salons can create 

personalised gift boxes for their clients. 

Fill one of these beauties with an expertly 

curated selection of products, and ensure 

that it is the perfect gift. 

revlonprofessional.com 

Responsibly sourced natural 

oils with no silicones, 

sulphates or parabens, the 

Aura Botanica set from 

Kérastase includes a limitededition 

candle. 

RRP €59 

kerastase.co.uk 

Glistening and gorgeous, the ghd gold, 

platinum+ and air hairdryer are 

all available in the limited edition glacial 

blue colour and still host all of ghd’s 

cutting-edge technology. 


ghdhair.com 

There’s something fit for 

every queen from ghd – 

start with a stocking filler 

and work up to the new 

platinum+ gift set. 


ghdhair.com 

Help clients take their 

EnergyCode on the go with 

the Wanderlust set from 

System Professional. 

RRP €30.50 

systemprofessional.com 

For all dashing dudes and gorgeous gents, 

recommend the Hipster Kit from The 

Bluebeards Revenge. 

RRP €33.79 

bluebeards-revenge.co.uk 

Shopping for sisters as diverse as the 

Kardashians? TIGI has a gift set to suit each 

one – we love Shine On for hard partiers and 

Backstage Beauty for the fashion savvy. 

RRP SHINE ON €54.24 

RRP BACKSTAGE BEAUTY €48 

tigi.com 

Be a smooth operator with 

the Smooth Replenisher and 

Smooth Rejuvenator Gift 

Pack from ASP, stuffed with 

luxe Kitoko goodies 

for unruly hair. 

RRP €29 EACH 

asphair.com 

Perfect to enchant even 

the most moody motherin-law, 

the Awapuhi 

Wild Ginger Gift Sets 

from Paul Mitchell 

offer true luxury. 

salon-success.co.uk 

We three kings will offer colour, blonde or 

total care gift sets from milk_shake, each with 

shampoo, Whipped Cream conditioner and a 

sweet honey hand cream and soap. Scrummy! 


red-hotproducts.com 


33

TIME FOR 

HOW TO CREATE SUCCESS WITHIN YOUR 

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR 

SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH 

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THE PARK PLAZA LONDON RIVERBANK HOTEL 

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*£50 single room supplement applies **both delegates sharing a twin/double room

TO KEEP A CAREER TICKING OVER YOU NEED REGULAR 

PIT STOPS AND TUNE-UPS. IT’S TIME TO PUT SOME 

FRESH IDEAS IN THE TANK AND FIND THE RIGHT 

EDUCATION – YOUR SALON NEEDS AN… 

BEING UP-TO-DATE on the 

latest techniques is one of the 

most straightforward ways to 

drive business to your salon. 

Obvious… isn’t it? But how 

do you know what courses 

will deliver real results? What 

indicators promise a return 

on your original investment, 

making it worth paying out 

in the first place? Investing 

in the right course takes some 

thought and there are more 

options than ever. Whether it’s 

a specific technique you want 

to add to your repertoire, a 

brand you want to bring in, or 

a healthy refresh to make sure 

your mind – and scissors – are 

still sharp, there’s something 

for everyone… 

BRING IT IN 

When facing a team-wide upgrade, it’s 

easiest to have an educator come to 

you, and increasingly brands offer this 

as standard. David Campbell, founder 

of House of Colour and president of 

the Irish Hairdressers Federation, runs 

business seminars to help managers 

get the most out of their salon. With 

the Directors Box seminar, he travels 

to salons for a meeting to diagnose 

salon problems. David will then give personalised advice on 

streamlining the business, motivating the team and working 

together to achieve specific goals. Who better to learn from? 

If you can’t get to its amazing new space in Buckingham 

Gate in London, Sassoon Academy will send educators direct 

to you. “Sassoon Direct is going from strength to strength 

as more of our clients demand a high level of personalised 

education within their own space,” explains general manager 

Leona Curran. 

This demand has seen the rise of specialists who can 

parachute in, such as men’s grooming range The Bluebeard’s 

Revenge, which has even seen demand for its Shave Day 

training service surge in salons looking to diversify their 

skills as well as barber shops. TIGI Education has a menu 

of courses that its instructors bring to your door, including 

cutting, colouring and consultation skills. 

36 


PLUGGED IN 

Having access to education at the touch of a button is another 

change to the sector that has really taken off recently. “The 

world is moving faster than before and we all lead busy 

lives, so many can’t always find the time to attend courses,” 

explains Hairdressing Live founder Paul Davey, co-owner of 

Davey Davey. “With Hairdressing Live you get the chance 

to see some inspirational stylists showcase their work in an 

hour-long class, which you can watch from the comfort of your 

own salon, home or even on the move.” And what’s better is 

that you get the chance to pause, stop, rewind and re-watch 

the classes whenever you want. 

Hairdressing Live has seen a 81 per cent increase in 

views since this year, in keeping with this overall trend for 

immediacy. “Other industries are using live streams a lot; 

fashion designers are streaming their shows live, technology 

companies are releasing new products live. We do not want 

our industry to be left behind,” says Paul Davey. “Constant 

education is the key to success and progression in your career. 

We should always strive to become better, no matter what 

level we are at. The more we share with one another and learn 

from one another, the better the industry becomes.” 

With so many stylists on social media, some providers are 

looking at those platforms to deliver unique and engaging 

education content, that can also happen in real time. L’Oréal 

Professionnel has an online digital learning platform called 

Access and has hosted Facebook Live sessions with Adam 

Reed to dive into trends after London Fashion Week, while 

Redken has also started offering webinars on Facebook. TIGI’s 

upcoming online platform, Fuse, will include step-by-steps and 

inspiration from the TIGI International Creative Team. And 

with the advent of Instagram TV and the growth of YouTube, 

such content is only going to grow more widely available. 

CREATIVE HEAD IRELAND 37

CHERRY PICKING 

You might be confident 

with your cutting and 

colouring skills, but including 

more in your salon’s 

curriculum can create a 

real point of difference. 

It might be that you want to 

introduce a particular colour 

technique from an expert 

in the field, or perhaps 

you’re looking to boost your 

business knowledge. 

“Education is vital to the 

success of both the individual 

stylist and the salon in our 

industry, as both benefit 

creatively and commercially, 

says David Donnellan, 

managing director of Xpert 

Professional Haircare. 

“But, in today’s world, it’s 

important not just to educate 

on hairstyling. At the Xpert 

ACCADEMIA and training 

centres we focus also on 

personal development, 

management skills, customer 

service, retail education, 

general business acumen 

and social media.” 

ACCADEMIA offers fullyfitted 

salons, make-up and 

beauty training rooms, lecture 

theatres and meeting spaces. 

For those starting out in 

their careers, the Robert 

Chambers Academy can help 

you get on the fast-track to 

the salon floor and earning 

money as a stylist. 

L’Oréal Professionnel and 

Wella Professionals have 

regular guest artists 

at their academies in Dublin. 

Above all, learning effective 

communication skills is 

essential. “Stylists must 

be able to communicate 

effectively and confidently 

and they must listen 

to their clients in order 

to fulfil their clients’ 

expectations,” explains David. 

“A correct consultation will 

result in the right style, 

colour and aftercare service 

and repeat business.” 

The Bluebeards Revenge 

TIGI 

Xpert ACCADEMIA 

TIGI 

38 


Shift up a 

LOOKING TO REV UP YOUR 

CAREER? HERE ARE A FEW 

COURSES TO KEEP YOUR 

LOVE OF HAIR ALIVE… 

ALFAPARF MILANO 

SEAMLESS COLOURING 

Designed to create beautiful blends and colour combinations 

with a seamless result, the focus is on balayage, seamless root 

blending and trending shine bands. 

01 672 5960 xpertpro.ie 

DYLAN BRADSHAW 

DYLAN BRADSHAW ACADEMY 

Learn from the best, no matter what level you’re at. Choose 

from a full-time diploma course if you’re starting out, 

finishing school if you’re at the end of your apprenticeship or 

a selection creative cutting and colour masterclasses to brush 

up your skills and keep ahead of the latest trends. 

01 671 9353 dylanbradshaw.com/academy 

L’ORÉAL PROFESSIONNEL 

FASHION INSPIRATION HAIRDRESSING 

Led by Richard Phillipart, this course is for stylists who are 

looking to update and upgrade their in-salon styling. Learn 

how to prepare, style and dress hair with quick and effective 

techniques from the session world, focusing on product 

choice, application and tool use. 

01 604 5916 lorealaccess.com 

ROBERT CHAMBERS 

ADVANCED DIPLOMA HAIRDRESSING 

Qualify as a graduate stylist in just 16 months with this 

intensive course. Everything’s covered – and there’s no 

formal experience needed. 

01 677 1323 robertchambers.ie 

GHD 

GHD EDUCATION 

Meet ghd’s innovative new online learning platform, 

giving what you want to know, directly to you, in a way that’s 

relevant to how you work. Videos are on-demand, in your 

pocket and available to watch and re-watch whenever you like. 

+44 1924 423400 ghdhair.com 

HAIRDRESSING LIVE 

GLOBAL LIVE ACADEMY 

The innovative Hairdressing Live allows you to pay just 

€20 for access to learn from some of the biggest names in 

hairdressing. Simply tune in, watch a live tutorial and interact 

during the Q&A. 

hairdressinglive.com 

TIGI 

CREATIVE CONSULTATION EXPERT 

A new course designed to elevate your colour services and 

effectively communicate colour change with each type of 

client. Learn to adapt your style and language to focus on 

personalising colour, allowing you to meet their vision with 

the most flattering tones. 

+44 20 7228599 tigiprofessional.com/education 

WELLA EDUCATION 

BUSINESS BOOST WITH JOHN HUSCROFT 

You may be ticking along nicely – but how can you take things 

a step further? Learn to measure your salon’s performance 

with team motivation, and how to maximise opportunities. 

020 7637 7172 wella.co.uk/education 


ALTERED 

IMAGES 

PHOTOGRAPHY BY LEE MITCHELL 

40 


PAUL STAFFORD FOR ALFAPARF 

MILANO DELIVERS ATTITUDE 

AND LASHINGS OF BOLD COLOUR 

FUSED WITH STRONG LINES AND 

INTRICATE, FACE-FRAMING DETAIL 


42 


CREATIVE HEAD IRELAND 43 

HAIR Paul Stafford, ALFAPARF Milano global ambassador; and Zara Colhoun, exclusively for 

ALFAPARF Milano Ireland. COLOUR Aidan Bradley. MAKE-UP DJ Griffin. STYLING Sara O’Neill

Little 

gems 

THE COLOUR CRUSH COLLECTION FROM HOUSE OF COLOUR 

SHOWCASES A SPECTRUM OF SHADES AND CREATIVE CUTS – 

DIVE INTO A BEJEWELLED TREASURE TROVE OF INSPIRATION 

PHOTOGRAPHY BY DAN BUTLER 

44 


CREATIVE HEAD IRELAND 45 

House of Colour Drogheda

House of Colour Abbey Street 

46 


House of Colour Charlestown 

HAIR House of Colour Art Teams. MAKE-UP Niamh Bennett 


Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

Emma Willis 

In the 

ROUND 

THERE WAS A NOTICEABLE spring in Wella’s TrendVision 

Award step this year – competitors’ clothes styling was more 

streetwear-inspired, the colour and cuts served with lashings 

of edge. Big Brother and The Voice’s Emma Willis was a 

pitch-perfect host at London’s Roundhouse, keeping the 

energy levels high throughout the night. Robert Eaton and 

the Russell Eaton Art Team amazed with their Colour ME+ 

show, a celebration of diversity that felt bang on-trend. Coty 

stable mate ghd put on a closely choreographed presentation 

celebrating its Long Live the Queens campaign (cue wind 

machine!), while HOB Salons and Academy celebrated 35 

years in business with a rollicking show soundtracked by 

New Order classic Blue Monday. Of course, the climax of 

the evening was the reveal of all the Irish and UK victors. 

The Gold winners now travel to Lisbon for the International 

TrendVision Award 2018 Creative Retreat with other national 

winners, and mentors including Bruce Masefield, Jayson 

Gray and 2018 Most Wanted Creative Talent, Zoë Irwin. 

Truly visionary. 

Robert Eaton 

SEE MORE from Robert Eaton on 

creativeheadmag.com/paint now! 

48 


ghd 

And the winners are… 

Color Vision 

GOLD Leandro Santana Santos, Decode Hair 

SILVER Stephen Aitken, Conroy Hair 

BRONZE Roisin Hynes, Sarah Mason Professional 

Creative Vision 

GOLD Kerry Moody, DKY Hair Company 

SILVER Zara McIntyre, House of Colour 

BRONZE Stephanie Higgins, Sarah Mason Professional 

People’s Choice 

Jonathan Healey, Bellissimo 

Leandro Santana Santos 

Kerry Moody 

HOB Salons and Academy 

Jonathan Healey 


We went ginger with 

@wellahair colour and 

an @olaplex treatment 

I never thought I would have an 

opportunity like this! Working on 

Ireland’s Got Talent assisting @billyorr1 

Photoshoot time with 

@davidgannonphotography 

On the way to enjoy 

my holiday! 

In the 

frame 

Richard Correia, stylist at 

Ladiesman Beauty in Dublin 

(@richardecor), snaps away! 

Sun-kissed effects 

for #brunettes 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

Natural-looking 

#blonde with dark roots 

One of the most requested 

blondes of the moment 

The #galaxyhair trend inspired 

by the colours seen by Nasa 

telescopes. Done! 

I finished my cutting course at 

@sassoonacademyofficial – who 

wants to change their look? 

#inspiration from 

@voguespain 

50

CHIrelandChristmas2018

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