CHIrelandChristmas2018

#Christmas
This image and model image on page 28: art direction by Laurie Cesari and Pascal Latil, hair and hair colour by Laurie Cesari,
styling by Latil Pascal and Laurie Cesari, make-up Manon Castellon, model Louise Loqueneux, photography by Pascal Latil
Add sparkle to your services
The run-up to Christmas is a great time
to reward your customers with special
promotions or incentives. “Why not offer
them a one-off free Christmas beauty
package as a thank you? You could offer a
full look for the evening including a wash,
cut, blow-dry and styling,” suggests Jo
Martin, marketing director at Sally Europe.
“Remember, salon offers not only attract
customers but also encourage return visits.”
Styling menus are also a great way to
entice consumers who are going from desk
to dancefloor – let them relax, maybe with a
glass of fizz or a sweet treat, while you do the
hard work using the new ghd platinum+.
The ghd Queens styling menu is an ultraglamorous
way to get the party started, and
there’s a look for everyone. Clients can pick
from the powerful and sleek Girl Boss Queen,
the glossy Queen of the Castle, the Have it All
Queen with her silky lengths and the Urban
Queen’s super-modern waves.
And, of course, those services are going to
feel extra special if you get the setting right.
“Our staff get in the swing of things and are
very enthusiastic about Christmas décor,
working hard like Santa’s elves to make the
place look festive, warm and welcoming,”
explains Rosemary of Rossano’s Hair and
Beauty group. “We offer our clients treats
and it’s the little touches that add to
the experience and make them feel good
when they leave the salon. You have to set
the right atmosphere and make it an extraspecial
visit to the salon, and that excitement
comes naturally from our team, who love
what they do.
She continues: “Forward-planning helps
to fit everyone in – once October starts we
encourage our clients to book in for their
Christmas events as well as their regular
appointments and services.”
And before they leave the salon, ensure
you’ve done all you can to shine a spotlight
on your Santa skills. “Customers want to
touch, smell and browse at their leisure,”
reminds Sally Europe’s Jo. “They’ll never ask
you to sell them a product, so don’t hide your
prize assets behind reception. Instead, place
your retail display in the waiting area or by
the point of sale.”
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CREATIVE HEAD IRELAND