CHIrelandChristmas2018

ghd
Sean Taaffe Kilorglin
Keep staff shining
Christmas is all about spending time with
your nearest and dearest, but it is also one
of the busiest periods in the salon.
To avoid any ill will over the festive season,
it’s worth making work a little bit special
for your staff. After all, Christmas cheer is
infectious. “We need to keep the atmosphere
upbeat, what with all the busy days,” says
Kara O’Shea, general manager at Sean Taaffe
salon group. “We do Christmas jumper days
both for fun and for charity, and we all wear
what we want on Christmas Eve. The girls
create a playlist of cheesy music, we do bakeoffs
and there are plenty of chocolate treats.
Kara continues: “And there’s the Sean
Taaffe Christmas bingo! When you sell a
product you get to pick a number. Then if
yours gets picked out you win a prize!”
And make sure that your staff get a chance
to party properly, too. “Our team sacrifice a lot
during the busy season, committing to extra
hours and longer shifts to accommodate all
the clients’ needs. So they look forward to
letting their hair down at the staff party,” says
Rosemary Danagher, owner and managing
director of Rossano’s Hair and Beauty group.
“Each salon participates in a Secret Santa and
it gives the team a good giggle.”
Stocking up the shelves
Don’t forget that Christmas is the best time for retail – so make sure your
shelves are stocked with gift ideas. “Planning for the festive season starts
early with the arrival of our gift sets as we start to plant the seed early and
encourage our clients to start shopping by offering a payment plan for earlybird
shoppers,” says Rosemary Danagher. “We love that Redken and Kérastase
have bespoke gift sets.”
“Christmas is a great time to boost your retail and make a good return on
investment, particularly with in-demand gifts like ghd,” explains Charlotte
Mensah, ghd creative artist and owner of the Hair Lounge Salon in London.
“The gift sets are something that people really want, particularly with limited
editions that always makes for an excellent selling point.”
And your expertise can help make that sale. “A good way to encourage clients
to invest in gifts and tools is to showcase your knowledge and ghd’s,” continues
Charlotte. “Tell them about the looks that are trending – using the ghd Queens
as a consulting tool – and how they can recreate those looks using the same
tools hairstylists use. The tech is a great selling point for ghd, too; it allows you
to step up your hair game without compromising hair’s condition.”
CREATIVE HEAD IRELAND
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