CHIrelandChristmas2018

Be a
COLOUR ADDICT
TAKE CONTROL OF YOUR CONSULTATIONS
Serenity Salon, Hastings UK
CREATIVE HEAD ADVERTORIAL
With more and more women visiting salons, there’s a fantastic
opportunity to grow your business and nurture a loyal client.
Christmas is the perfect time to get your consultations spot on,
since women are entering your salon for vital ‘me time’ more
than ever.
You need to ensure their experience is personalised to them.
So, the question is, how can we make them feel more at home?
A key part is the greeting as soon as they walk in – a smile is
lovely, but you need to make them feel like this is the place
they want to be.
Retail expert Mary Portas knows the value of a great stylist
in a consumer’s life. “Many people have shared so much with
their hairdresser, so greet them like a friend,” she says. “It’s
the little remembered details and warm welcome that counts.”
Your business will see the difference if you do, and your clients
will be thrilled by the experience in your chair.
CONSULTATIONS
Want to know how to wow your guests? Create a bespoke experience.
Customers will value your expertise, and there is truly nothing like a
one-on-one consultation. You have digital tools at your fi ngertips that
are bound to impress them, while also inspiring them with ideas on new
colours to try – take a look at the Style My Hair app and have a little fun.
You can also use it to determine the hair’s condition to determine if a
treatment is needed and prescribe a homecare regime – your colour bar
is a chance to showcase what makes you different! Remember to also
bring colour mixing front and centre to leave clients more appreciative of
how they get that gorgeous colour.
DO THIS NOW
1)Make sure you have an assigned area, away from the usual
hustle and bustle of the salon, where you can devote time to
your client’s colour consultation.
2)At the styling station, use two chairs to conduct a face-toface
consultation – don’t chat through the mirror!
3)Show service menus and colour charts to reinforce
your expertise.
4)Use a tablet during the consultation to help clients visualise
key looks on a selfie.
Get further addicted to colour with L’Oréal Professionnel – call 01 6045918 or visit lorealprofessionnel.co.uk
CREATIVE HEAD IRELAND
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