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We really take the time to find out what makes you special, highlighting your unique strengths so you can realise your true potential. Come and talk to us and see how SUPER your career can be. situations.gg 76 <strong>En</strong> <strong>Voyage</strong> | Aurigny’s Magazine
Business THE IMPORTANCE OF BRANDING BY SIMON TORODE, FOUNDER, CEO, LIVINGROOM ESTATE AGENTS As a business with globally recognised, award-winning marketing the team at Livingroom Property understand the importance of branding as a means of representing a company. Brand is so much more than a logo; it’s a signifier for what a business’ identity is and how people relate to it and recognise it as distinct from its competitors. So, what does the Livingroom brand represent? There are three main strands to the Livingroom brand and what the agency has worked hard to make it represent: trust, loyalty and progress. The brand signifies these things but they’re informed by our collective 150 years’ experience in the property sector and applying that knowledge to what we want Livingroom to be. TRUST You’d think it would go without saying but trust is one of the factors most regularly overlooked in the business world. It’s so important for customers to trust brands and know what that brand is going to deliver for them. There are countless examples of trust being completely eroded by complacent brands that take their customers for granted. That’s why we’ve always strived to offer exceptional client service as standard and keep our vendors, buyers, tenants and landlords informed at every step of the way. Our clients know they can trust us to do our best for them and to deliver a service that is tailored to their needs – whether that means only showing them relevant properties in our email updates or keeping their data safe via one of our innovative online platforms. LOYALTY Loyalty is a two-way street and often stems from having a trusting relationship. Clients will remain loyal to your brand if they trust it and can identify with it. Equally, it’s important to stay loyal to your clients; you should always try and look after your existing clients while chasing new ones as those who’ve used your business many times can be among your greatest advocates. Loyalty is also bred through shared values. Many of our clients recognise what we stand for and that resonates with them. Our dedication to design, our pledge to always keep clients informed and our belief that the properties we sell should be marketed in their best light on the most appropriate channels has won us loyal clients in the past and will continue to do so in the future. PROGRESS Of course, brand recognition is something that grows over time but that doesn’t mean you shouldn’t renew your brand when the occasion demands it. Livingroom has always been innovative and representative of progress in the property sector; this approach extends to our brand and we’ve recently undergone a redesign to ensure we’re still standing for the values we want to represent and that our clients continue to relate to our brand. A BRAND NEW WEBSITE All of the things that our brand stands for have been incorporated into a redesign of our company website, which is in itself a visible demonstration of our branding. Our new state-of-the-art website was built with the user in mind and with great design at its heart. It embodies the trust our clients have placed in us to present their properties to their best advantage by making imagery central to each property listing, it enhances features such as our Transparent Vendor Management (TVM) platform that have won us loyal clients in the past and it represents the progress Livingroom has made in the Guernsey market and with our Jersey expansion. We’ve always tried to push boundaries with our online presence and are proud that we’ve been able to build such a recognisable brand underpinned by genuine corporate values. The new website is the latest extension of our brand and we hope you enjoy using it. To see the latest iteration of Livingroom’s brand check out the new website at livingroom.gg 77
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FREE TO TAKE AWAY Aurigny’s leisu
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LIFE IS EITHER A DARING ADVENTURE O
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EXTENSIONS, CONVERSIONS & NEW BUILD
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CONTENTS 7 WELCOME ABOARD! Message
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WELCOME ABOARD! MARK DARBY CHIEF EX
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Swoffers - Guernsey Estate Agents.
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SAFETY FIRST HAND BAGGAGE Once you
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GUERNSEY’S FAVOURITE SUPERSTORE F
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En Voyage GUERNSEY DEHUS DOLMEN IMA
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WIN A LUXURY TRIP TO GUERNSEY COMPE
Page 27 and 28: 25-26 January GUERNSEY MUSIC CENTRE
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Page 35 and 36: ST PETER PORT SHOP IMAGE ©BEN LE P
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Page 43 and 44: GOING TO BRIGHTON? It’s amazing h
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Page 47 and 48: SARK HOTEL PICKS MANCHESTER DARWIN
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Page 53 and 54: past - the name comes from the old
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Page 63 and 64: BUSINESS NEWS 62 NEWS BULLETIN The
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