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Business<br />
COULD SOCIAL MEDIA COST<br />
YOU YOUR JOB?<br />
BY ANDREW PARTLOW, DIRECTOR ALEXANDER DANIELS OFFSHORE.<br />
You may have seen in the news<br />
recently that an acclaimed director<br />
was fired over inappropriate<br />
tweets that were published almost<br />
a decade ago, which begs the<br />
question, could your social media<br />
activity cost you your job?<br />
The short answer is yes, a lot of<br />
people forget the far-reaching<br />
capabilities of platforms such as<br />
Facebook, Twitter and Instagram,<br />
especially as most of their default<br />
settings set your content to<br />
public; The easiest thing to do, is<br />
make sure your profiles are set to<br />
private, besides, for most of us, it’s<br />
a window into our personal lives,<br />
more on how to do that later.<br />
CHECKING YOUR CONTRACT<br />
Of course, you have the right to<br />
express your personal views on<br />
social media, thanks in part to<br />
freedom of speech, but many<br />
employers now add clauses to<br />
contracts about social media activity.<br />
On top of this, many contracts<br />
will have a clause with regards to<br />
bringing the company into disrepute<br />
and your social media activity can<br />
easily fall under this and in serious<br />
cases can warrant instant dismissal.<br />
With that in mind, do carefully review<br />
your contract and, if your employer<br />
has one, employee/IT handbook.<br />
HOW TO LOCK DOWN<br />
YOUR SOCIAL MEDIA<br />
Interestingly, a survey conducted<br />
in 2018 by Harris Poll stated that<br />
up to 70% of recruiters admitted<br />
to vetting candidates on social<br />
media as part of the recruitment<br />
process and more than half found<br />
content on social media that caused<br />
them not to hire a candidate.<br />
But they’re not just being nosey,<br />
“social recruiting” is a growing<br />
trend that will continue to be<br />
more important as time goes by,<br />
57% of employers are less likely to<br />
interview if they can’t find anything<br />
about you online, with most<br />
employers looking for information<br />
to back up qualifications (61%).<br />
THE SHORT ANSWER IS<br />
YES, A LOT OF PEOPLE<br />
FORGET THE FAR-<br />
REACHING CAPABILITIES<br />
OF PLATFORMS SUCH AS<br />
FACEBOOK, TWITTER AND<br />
INSTAGRAM, ESPECIALLY AS<br />
MOST OF THEIR DEFAULT<br />
SETTINGS SET YOUR<br />
CONTENT TO PUBLIC<br />
As previously stated, most social<br />
media platforms set your profiles<br />
and content to public by default.<br />
Maybe you don’t want to completely<br />
lock down your social media<br />
profiles, and that’s absolutely fine,<br />
but if you’re wanting a degree of<br />
privacy or want to limit what’s in the<br />
public eye during job applications,<br />
you’ll be glad to know that it’s<br />
easier than you think. Having a look<br />
through the respective platforms’<br />
privacy settings and adjusting<br />
accordingly is always a wise move;<br />
Facebook for example has a handy<br />
“View as” option which will show<br />
you what your profile looks like to<br />
the public, accessible from your<br />
profile page. Facebook’s privacy<br />
settings are very thorough, allowing<br />
you to tweak the privacy settings<br />
of every aspect of your profile. In<br />
comparison, Twitter and Instagram<br />
are quite simple; public or private. If<br />
you want to share your content with<br />
the world, by all means, go public<br />
(the default setting), but if you’re<br />
not too keen on the wider world<br />
seeing your content, then maybe<br />
opt to switching to a private profile.<br />
SOCIAL BUTTERFLY OR<br />
SOCIAL HERMIT?<br />
In conclusion? Social media is more<br />
important now than ever for finding<br />
a new job, so make sure you’re<br />
LinkedIn is up to date and try and<br />
get some new recommendations<br />
if you can. As for your personal<br />
social media activity, mind what<br />
you post and always check your<br />
privacy settings regardless of your<br />
current career status. There’s<br />
no need to go into complete<br />
anonymity, it’s all about making<br />
sure that your public content is<br />
controlled and responsible, just as<br />
much as you would review your<br />
CV before sending to recruiters.<br />
If you think your LinkedIn profile<br />
needs a once over or you need any<br />
help, do get in touch with one of our<br />
consultants, who will be happy to<br />
help as part of our ADvisory Scheme.<br />
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