DIGITALLY TRANSFORM YOUR BUSINESS NOW Add value to the customer experience Decreased business costs Increase competitiveness Improved productivity Real-time analysis of data More agile and connected workforce 53% strategy of UK business and IT leaders expect significant digital disruption within the next two years but crucially, 47% say they have no digital transformation in place.* *Based on a recent Microsoft report on digital transformation. For more info call us on: 01481 267338 www.resolution-it.co.uk 90 <strong>En</strong> <strong>Voyage</strong> | Aurigny’s Magazine
Business BUSINESS INNOVATION THROUGH DIGITAL TRANSFORMATION BY PIERRE JEHAN CLIENT SERVICES DIRECTOR Innovation is key to business success. As are competitiveness, flexibility, continued growth and an unparalleled customer experience. It’s technology that is helping businesses to achieve this and, more specifically, digital transformation. And if you’re after a statistic to back it up, the World Economic Forum estimates that the overall economic value of digital transformation to business and society will top $1100 trillion by 2025. Put simply, digital transformation is the use of digital technology in all areas of business so that it fundamentally changes the way you do business. It’s not about making one or two separate changes and thinking you’ve ticked the digital box. You haven’t. You’ll still be working in an environment of individual silos, unwittingly duplicating work and continuing with deeply entrenched business inefficiencies, being left behind by the digitally transformed competition. Digital transformation involves taking a strategic view of the whole business and literally transforming the way it is run, from top to bottom. So what does this have to do with an average-sized Guernsey business that has done very well in the past and thinks it can ride out the fluctuating local economy? The short answer is: everything. Digital connectivity has opened up a world of global opportunities for Guernsey-based businesses. However, what it’s also done is highlight how some of them are not ready to meet that demand when competing against others who are far more technologically able. It’s shone an unwelcome spotlight on the vulnerabilities of those businesses who continue to do things the way they’ve always done it, simply because it’s always worked for them in the past. All the statistics are showing the pressing importance of digital transformation. A recent Microsoft report on digital transformation revealed 53% of UK businesses and IT leaders say their industries will face significant digital disruption within the next two years but, crucially, only 47% say they have no digital transformation strategy in place. INNOVATION IS KEY TO BUSINESS SUCCESS. AS ARE COMPETITIVENESS, FLEXIBILITY, CONTINUED GROWTH AND AN UNPARALLELED CUSTOMER EXPERIENCE. However, there needs to be a cultural change with some businesses in Guernsey if they are to not only survive but have a viable and prosperous future. You can’t have a successful change of technological infrastructure and processes without a cultural change and that starts from the top, working its way down, throughout the whole business. Yet many people running these businesses and sitting on these Boards have an understanding of office technology that probably goes no further than knowing they need a computer with email and a mobile phone. Technology alone will not transform your business, it is the tripartite combination of technology, people and business which will make it a success. Remember, the workforce entering the market now, Generation Z, is the demographic most associated with technology. They’re looking to work for organisations that are modern and tech-savvy and if not, they’ll look elsewhere. They expect technology to be as much a part of the job package as a lunch break and a parking space. Another pressing case for digital transformation is data classification. This is swiftly and easily achievable with digital processes and the right technology in place, not so much if you’re still running on traditional file shares and bulging filing cabinets. We’ve been advising businesses for a number of years now on how they can digitally transform and have noticed a definite increase in interest in the last few months. They’re really beginning to understand the incredibly exciting and useful technologies available to them, such as data modelling, business intelligence, client portals and automation. They all help a business to save time and money and, ultimately, dramatically improve the customer experience which should be at the heart of any digital transformation strategy. Meanwhile, digitally transforming your business will empower and motivate your workforce to come on your innovation journey with you. Who doesn’t want that? 91
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