20.12.2018 Views

Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

“We have successfully marketed the Certified Angus Beef ® brand<br />

as an <strong>in</strong>dicator of quality over the past 40 years, and need<br />

to keep help<strong>in</strong>g consumers understand that ‘Angus’ doesn’t<br />

necessarily <strong>in</strong>dicate quality – but the brand name does.”<br />

Tracey Erickson, Vice President, Market<strong>in</strong>g<br />

Certified Angus Beef LLC<br />

BRAND UPDATE<br />

12

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!