20.12.2018 Views

Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

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The Certified Angus Beef ® brand is the orig<strong>in</strong>al Angus brand, founded<br />

<strong>in</strong> 1978 by Angus cattlemen. Our mission has rema<strong>in</strong>ed the same<br />

s<strong>in</strong>ce day one: To <strong>in</strong>crease demand for registered Angus cattle<br />

through a specification-based branded beef program to identify<br />

consistent, high quality beef with superior taste.<br />

Our strategies:<br />

• Build upon trust <strong>in</strong> the brand and protect its equity<br />

• Grow brand awareness and brand loyalty<br />

• Provide unparalleled brand services and resources<br />

• Pursue <strong>in</strong>novations and enhance the “brand experience”<br />

• Drive growth <strong>in</strong> brand production and sales<br />

The Certified Angus Beef ® brand name and marks are service/trademarks<br />

of Certified Angus Beef LLC. © <strong>2018</strong>, Volume 22 Issue 1, published<br />

annually. All rights reserved. 12/18-17186-3000

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