20.12.2018 Views

Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

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E<br />

very Barn<br />

Tells a Story<br />

“Turn right at the big red barn and then follow the dirt road north<br />

for 2 miles.”<br />

In many parts of rural America, the k<strong>in</strong>ds of places where<br />

most families rais<strong>in</strong>g Angus cattle live, directions like these are<br />

common. Barns represent vitality <strong>in</strong> agricultural communities.<br />

They’re landmarks. And as they anchor farms to the land, they<br />

represent tradition: not just to farm<strong>in</strong>g and ranch<strong>in</strong>g families, but<br />

to those who live and do bus<strong>in</strong>ess <strong>in</strong> more urban areas. Barns are<br />

a symbol of this legacy, of Americana, of timeless values like hard<br />

work and <strong>in</strong>tegrity. They represent the heritage and foundation of<br />

the Certified Angus Beef ® brand.<br />

BRAND UPDATE<br />

34<br />

Barn No. 23, Interstate Angus Ranch, Mandan, N.D.

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