20.12.2018 Views

Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

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C<br />

elebrat<strong>in</strong>g Life’s<br />

Rare Moments<br />

An <strong>in</strong>timate d<strong>in</strong>ner date, rich with romance. A laughter-filled,<br />

sunny Sunday family d<strong>in</strong>ner. Burgers and beer at a rooftop<br />

cookout with friends. Enjoy<strong>in</strong>g perfectly aged steaks with the “old<br />

boys’ club.” An anniversary celebration that br<strong>in</strong>gs loved ones<br />

together around one table.<br />

These are the occasions celebrated with family and friends that<br />

will become treasured memories. They’re the moments, large and<br />

small, that make life special. The Certified Angus Beef ® brand plays<br />

a part <strong>in</strong> them all.<br />

BRAND UPDATE<br />

50 On the set of the “Rare Moments, Done Well” commercial shoot <strong>in</strong> Pennsylvania

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