Brand Update 2018: Year in Review
The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.
The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.
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APrime<br />
Opportunity<br />
Upon read<strong>in</strong>g a text message ask<strong>in</strong>g if he used any Certified Angus<br />
Beef ® brand Choice cuts on his menu, Chef Shawn He<strong>in</strong>e simply<br />
replied with six words:<br />
“What’s the name of my restaurant?”<br />
He<strong>in</strong>e is the executive chef and partner at Prime C<strong>in</strong>c<strong>in</strong>nati, the<br />
behemoth restaurant that draws visitors from all over the Ohio<br />
River Valley <strong>in</strong> search of classic, large, dry-aged steaks <strong>in</strong> the heart<br />
of the Queen City.<br />
S<strong>in</strong>ce its beg<strong>in</strong>n<strong>in</strong>g, He<strong>in</strong>e and his partners have staked their<br />
reputation on Certified Angus Beef ® brand Prime steaks, which they<br />
then dry age <strong>in</strong> house to deliver guests an experience truly unique<br />
to the city.<br />
BRAND UPDATE<br />
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