Brand Update 2018: Year in Review
The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.
The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.
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Creativity<br />
on the Plate<br />
Eye of round pâté. Bourbon-cured top round. Shanghai beef<br />
belly. Beef hough (aka shank). They’re all cutt<strong>in</strong>g-edge cul<strong>in</strong>ary<br />
creations not found on many, if any, restaurant menus today –<br />
but that could change, thanks to the <strong>in</strong>fluence and impact of the<br />
lead<strong>in</strong>g cul<strong>in</strong>ary masters apply<strong>in</strong>g their creativity to their preferred<br />
canvas: Certified Angus Beef ® brand cuts.<br />
No matter how you slice it, this top-quality product is hitt<strong>in</strong>g the<br />
plate <strong>in</strong> ways never seen before, just about everywhere you look.<br />
Whether it’s new – or underutilized – cuts, traditional cuts simply<br />
butchered differently, or unique cook<strong>in</strong>g techniques applied<br />
to tried-and-true favorites, cul<strong>in</strong>ary professionals all over are<br />
discover<strong>in</strong>g new horizons with the prote<strong>in</strong> of celebration. Chefs<br />
who are partial to the brand are at the forefront of this movement<br />
– both at the brand’s Cul<strong>in</strong>ary Center and <strong>in</strong> their own kitchens.<br />
BRAND UPDATE<br />
Certified Angus Beef ® brand<br />
Cul<strong>in</strong>ary Innovator of the <strong>Year</strong>:<br />
Chef Simon Brown, Seafood<br />
R’Evolution, Jackson, Miss.<br />
20
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