20.12.2018 Views

Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

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Honor<strong>in</strong>g Our<br />

Ohio Heritage<br />

On Oct. 18, 1978, the Certified Angus Beef ® brand, led by Angus farmers from<br />

Ohio, as well as Ill<strong>in</strong>ois and Kentucky, became a reality with its first sale<br />

of beef. Several of those leaders were present when Ella Whitt<br />

purchased that first pound from a small grocery store <strong>in</strong><br />

Columbus, Ohio. Today, millions of consumers enjoy<br />

and trust the world-famous brand for consistently<br />

superior quality when d<strong>in</strong><strong>in</strong>g out and at home.<br />

To honor the men who created the brand and all<br />

the partners from farm to table who guide its success<br />

today, friends of the brand and staff marked the 40th<br />

anniversary of the first sale with a proclamation from<br />

Ohio Gov. John Kasich. The announcement co<strong>in</strong>cided<br />

with the pa<strong>in</strong>t<strong>in</strong>g of the 40th barn at Atterholt<br />

Farms, often visited by partners as part of The<br />

Cul<strong>in</strong>ary Center experience, near the brand’s<br />

headquarters <strong>in</strong> Wooster, Ohio.<br />

BRAND UPDATE<br />

44

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