20.12.2018 Views

Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

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B<br />

eef Comes to<br />

the Rotisserie<br />

Move over, chicken: there’s someth<strong>in</strong>g new <strong>in</strong> prepared foods.<br />

Solv<strong>in</strong>g the “what’s for d<strong>in</strong>ner” dilemma <strong>in</strong> an <strong>in</strong>novative way,<br />

retailers and Golden West Food Group, Vernon, Calif., have given<br />

consumers more reasons to shop deli rotisseries: Certified Angus<br />

Beef ® brand beef roasts. The first-of-its-k<strong>in</strong>d Beeftisserie ® roasts<br />

offer customers a flavorful, versatile and satisfy<strong>in</strong>g alternative<br />

to chicken. Plus, with no bones about it, it’s easy to serve with<br />

no waste.<br />

Mark Gw<strong>in</strong>, from the brand’s value-added products team, helped<br />

develop the item, satisfy<strong>in</strong>g his years-long curiosity about br<strong>in</strong>g<strong>in</strong>g<br />

beef to the rotisserie.<br />

“We found the right fit,” Gw<strong>in</strong> says. “Beef is the No. 1 driver to the<br />

meat case – and it should be <strong>in</strong> the rotisserie, as well.”<br />

BRAND UPDATE<br />

14

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