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GIMME MORE!<br />
SOCIAL MEDIA IS BOOSTING YOUR COLOUR BUSINESS – AND YOUR CLIENTS ARE READY<br />
FOR MORE. SO (DOUBLE) TAP INTO THE WORLD OF IGORA VIBRANCE, THE STATE-OF-THE-<br />
ART MOISTURISING DEMI-PERMANENT HAIR COLOUR FROM SCHWARZKOPF PROFESSIONAL<br />
THAT GIVES YOU MORE POWER TO YOUR COLOURING ELBOW!<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
BEAUTY IS IN THE eye of the beholder, but #haircolour is in the<br />
hands of the Instagrammer. Social media has contributed to a huge<br />
surge in demand for salon colourists to recreate the looks their<br />
clients have seen online. And with the photo-sharing app providing<br />
a treasure trove of balayages, ombrés, denim highlights and magical<br />
rainbow locks to choose from, there’s no sign of this trend slowing<br />
down – in fact, it’s getting more creative and fast-moving<br />
by the day!<br />
Inspired by the ideas and images they’ve seen on Instagram,<br />
clients now want to be able to change their hair colour without<br />
either having to wait, or to the long term commitment of permanent<br />
colour. And of course they never want to compromise the condition<br />
of their hair. Well, why would they?<br />
That’s what makes new IGORA Vibrance so exciting. Schwarzkopf<br />
Professional have given their demi-permanent colour a cuttingedge<br />
upgrade, setting new industry standards with innovative<br />
technologies and consistencies that mean IGORA Vibrance can<br />
now do even more – all while being extra-gentle on hair!<br />
GLOSS BOSS<br />
Glossed-up balayage with outstanding shine<br />
PAINT ME PASTEL<br />
Multi-faceted pastel toning creates a playful result<br />
TEMPTING TONES<br />
Placements of vibrant colour for an eye-catching twist<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
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