Creative HEAD Ireland January 2019

of extensions each week, making extensions a healthy part of our growing
business. Our clients range from age 18 to 70 – younger people are going for a
full head of extensions and more mature ladies are using them to thicken and
fill out the hair, particularly around the sides.”
The more services you can add to your salon, the more money and
clients you’ll entice – after all, in such busy times, clients greatly appreciate
everything that makes their lives a little easier. “Over the past few years we
have listened to our hair clients and realised that they want everything in a
one-stop-shop,” says Mohamed Alkurd, managing director of L’Ombré salon
group in Dublin. “Now we have five combined hair and beauty salons. In the
New Year we will be opening up a skin clinic where our experts will be offering
laser hair removal, Botox, filler injections and microblading, as there is a lot of
demand for these treatments. Our salons are open seven days a week and do
early starts and late evenings to accommodate all of our clients.”
“Our main goal was to accommodate a variety of services under one roof,”
says Lorraine Martin. “Not only can you come to Revo Hair & Beauty to have
your hair cut and coloured, we also have a nail, brow and lash bars and a
designated make-up area – our most-requested service is the hair and makeup
package for clients attending events.”
Emma Leung agrees – in an age of social media and immediate trends,
clients know what they want, and they want it as soon as possible. “Adding
new services and keeping on top of current hair styling trends is vital in this
industry – innovation is key! We have recently added express services to
our menu such as flash colour and shine treatments. As people are getting
busier, we think it’s important to offer a service to clients who are under
time constraints, so they can still have their hair done and feel good without
spending hours in the salon.”
THE RIGHT ENVIRONMENT
And it’s worth investing in the salon environment they’ll be spending time in.
“The New Year is a good time to take an inventory of your salon,” says Michael
Gainfort of Gainfort Salon Design.
“January and February are traditionally
quiet months so schedule a refit and keep
disruption to your business at a minimum.
Seek professional advice and consider
hiring specialists who can oversee your
refit from start to finish – perhaps you could
even manage a New Year break and leave
them to it!”
The latest interiors trends take a less
is more approach that is both stylish and
timeless. “We have seen ‘white space’
trending,” adds Michael. “Clean and pristine
white decor lets the colours shine where it
really matters – your clients’ hair! Natural
looks are also popular – clients and staff feel
at peace with the environment using natural
materials such as stone and wood.”
If you don’t have the budget for a full
refit, then some new Maletti furniture can
offer a change of scene and brighten up
tired interiors.
He continues: “Styling stations are now on
the move. Traditionally on the wall, salons
are choosing freestanding, low-level stations
that create social hubs for the salon and give
clients a new perspective.”
Make 2019 the year that you step up
your game, and by the end of it you’ll have
new skills, clients and services. Forget
difficult – it’s an exciting time to be a salon
owner after all!
MALETTI DESIGN INSPIRATION
CREATIVE HEAD IRELAND 43