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IS HERE<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
1. CHOOSE YOUR CATEGORY<br />
NEW! COLOR ARTIST OF THE YEAR<br />
Create a beautiful colour that complements the<br />
model’s haircut and individual style. Use expert<br />
technique, placement and a beautiful finish.<br />
Please do not enter hair-up or braided looks –<br />
take inspiration from TrendVision Award<br />
mentors and the worlds of hair, art and fashion.<br />
NEW! CREATIVE ARTIST OF THE YEAR<br />
Highlight your expertise, skill and flair,<br />
celebrate the beauty of your model and<br />
complement her style, as well as her hair<br />
colour. Please do not enter avant-garde looks<br />
– showcase your creative vision and take<br />
inspiration from TrendVision Award mentors<br />
and the worlds of hair, art and fashion.<br />
MALE GROOMING<br />
Create a total men’s look, exhibiting excellence<br />
in craftsmanship for cut, colour and finish, and<br />
take inspiration from current barbering trends.<br />
RUNWAY<br />
Showcase your creativity and push the<br />
boundaries with an editorial long hair or<br />
hair-up look. Showcase beautiful style and<br />
finish, with the option to add hair extensions<br />
and pieces.<br />
KEY DATES FOR WELLA<br />
TRENDVISION AWARD DATES<br />
• 6 February – photographic entries open online<br />
• 5pm 20 March – photographic entries close<br />
• 4 April – photographic results announced<br />
• 19 August – <strong>Ireland</strong> Heat<br />
• 30 September – UK & <strong>Ireland</strong> Final in London<br />
2. CREATE YOUR LOOK<br />
Get your TrendVision Award journey off<br />
with a bang with Wella’s Create Your Look<br />
sessions. If you’re looking for advice on<br />
photography, lighting and how to make<br />
your entry stand out from the crowd, then<br />
you’re in luck. These tailored sessions<br />
are designed to equip you with everything<br />
you need for your TrendVision Award <strong>2019</strong><br />
entry. At the end of the two-hour slot<br />
you will receive a digital photograph of<br />
your completed look, along with a digital<br />
toolbox to help you make the most of your<br />
entry. For <strong>2019</strong>, Wella has teamed up with<br />
iconic industry photographers Kai Wan of<br />
p.kai hair and Kevin Luchmun.* But that’s<br />
not all – Emma Summersby, director of<br />
Summersby Media, is also available to<br />
advise on raising your profile. For the<br />
first time, you can now use EventBrite to<br />
book your place. Simply search for ‘Wella<br />
Create Your Look’ and you can book in<br />
your own time, online.<br />
3. UPLOAD YOUR ENTRY<br />
Submit your photographic entry online from<br />
6 February to put yourself in the running for<br />
the <strong>Ireland</strong> Heat. Good luck!<br />
MEET THE<br />
PROFESSIONALS<br />
Kai Wan<br />
Kevin Luchmun<br />
Emma Summersby<br />
¤50 exc. VAT<br />
To book your place,<br />
head online to eventbrite.com<br />
and search ‘Wella Create Your Look’<br />
*Photographers subject to change. All cutting and colouring must be done prior to session. Only hair, make-up and outfit styling on the day<br />
For more information, visit wella.com or contact the Wella Events Team<br />
on 01 416 0900 or wellaevents@cotyinc.com #TVA<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
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