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her clothes. Eugene took the wet-look hair brief one step<br />
further by suggesting that they add whisked-up shampoo<br />
suds, as if she hadn’t even finished rinsing. “For me it’s<br />
about finding that little detail that’s really subtle and just<br />
turning it into something else,” he explains.<br />
It’s signature elements like these that have kept Eugene<br />
at the forefront of Fashion Week, year after year. “I think<br />
my work’s quite twisted, in a funny kind of way. It’s putting<br />
elements together which are quite impossible,” he says.<br />
“That’s the challenge for me. I’m very much about the idea –<br />
or a feeling.”<br />
Touching on his experimental, punk-ish attitude towards<br />
hair, Eugene considers why his styling is standing out all the<br />
more now. While he doesn’t think it’s an age thing, it is “a<br />
demographic moment”. He explains: “Everyone I know who<br />
is truly creative is older – because they were punks. That was<br />
when there was nothing and they had to make something<br />
from nothing.”<br />
But with social media shining an ever-present spotlight<br />
on up-and-coming talent, perhaps those coming through<br />
the ranks are playing it too safe, knowing so many eyes are<br />
watching? Eugene isn’t completely convinced. “They just<br />
don’t want to take that risk, and it’s such a shame because<br />
there’s no reward if there’s no risk, but it’s a heightened fear<br />
of failure on a public level,” he says. “I don’t have that – at<br />
the end of the day, I can say I tried.”<br />
CHALLENGE ACCEPTED!<br />
EUGENE SOULEIMAN ON THE MOST UNCOMPROMISING HAIR LOOKS HE WORKED ON FOR S/S19 SHOWS<br />
Images courtesy of Wella Professionals<br />
OLIVER THEYSKENS<br />
“The story behind this was a<br />
romantic entanglement of a young<br />
lady who’s run away. She’s very<br />
beautiful, she fell asleep in a forest<br />
when it was raining and this is how<br />
she woke up. I just love this hairstyle<br />
– it feels quite cinematic, it moves<br />
really well and it reacts with the<br />
environment. It’s romantic, it’s dark,<br />
it’s gothic. It’s elegant but raw.”<br />
MAISON MARGIELA<br />
“When I look at what John Galliano<br />
does and his philosophy, it’s very<br />
simple: he doesn’t care who wears his<br />
clothes as long as they feel amazing<br />
in them. Some of the looks were just<br />
haircuts. With John’s shows everyone<br />
is treated in an individual way. So<br />
when you’re doing a show for John<br />
and you’ve got 32 models, you’re<br />
doing 32 shows.”<br />
THOM BROWNE<br />
“This look was inspired by a single<br />
dreadlock. It’s graphic, it’s textured,<br />
it’s fibrous. We had to get hair into its<br />
most porous state so when we touched<br />
it, it stayed exactly where we want it<br />
to. I wanted it to feel almost medieval,<br />
like it could have been worn by<br />
knights. Thom offers such an amazing<br />
platform, he does things with unusual<br />
proportions which are quite twisted.”<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
45
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