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All things new come through CIFF Guangzhou, the<br />
most influential platform for trade and product launch<br />
43rd edition of CIFF (China International Furniture Fair) will take place at in<br />
Guangzhou over two phases, divided according to product sector: the first,<br />
from 18 to 21 March <strong>2019</strong>, is dedicated to home furnishings, outdoor and leisure<br />
furniture, home décor and home textiles; the second, from 28 to 31 March,<br />
will be for office furniture, hotel furnishings, accessories, metal furniture,<br />
and furnishings for public spaces and reception areas, as well as materials<br />
and machinery for the furniture industry.<br />
Without a doubt, excitement and innovation<br />
are the key words of the next edition<br />
of CIFF Guangzhou which, completely<br />
reinvented, will host over 4,100 exhibitors<br />
gathered in an exhibition space<br />
extending over 760,000 square meters.<br />
“Platform of first choice for launch of<br />
new products and trade”; this is indeed<br />
the theme of the 43rd edition, a theme<br />
emphasizing CIFF’s constant commitment<br />
to offering a global platform that<br />
best launches exhibitors’ innovations,<br />
taking great care to welcome sector<br />
professionals, including the growing<br />
number of foreigners among them.<br />
In fact, over the years, CIFF has consistently<br />
come in first place with the<br />
82 DECOR • January - February <strong>2019</strong><br />
highest number of overseas buyers<br />
compared to all other Chinese trade<br />
fairs, recording 30,000 foreign operators<br />
amid its total 200,000 visitors, testifying<br />
to CIFF’s worldwide value and interest.<br />
CIFF is thus proving to be the proud leader<br />
and reflection of a rapidly growing<br />
China, not only from an economic point<br />
of view but also, and above all, from the<br />
standpoint of a culture of good living. It<br />
follows that all the latest Chinese trends<br />
and proposed products, increasingly<br />
sought-after in terms of design and<br />
quality, will be represented here.<br />
A Fair Reinvented<br />
CIFF is a fair capable of continually reinventing<br />
itself, responding to the needs<br />
of exhibitors and visitors, providing the<br />
best organizational solutions, hosting<br />
the most important brands, and offering<br />
a complete exhibition experience thanks<br />
to the organization of numerous events<br />
and seminars, as well as the creation of<br />
a commercial atmosphere and comfortable<br />
environment, furnished with<br />
functional and refurbished reception<br />
and meeting areas and VIP lounges.<br />
The fair has also reinvented its image.<br />
In fact, this year CIFF will be promoted<br />
with a single image that integrates the<br />
content of the entire furniture industry<br />
supply chain represented at CIFF,<br />
portraying all five of the main categories<br />
with corresponding main colors and<br />
iconic furniture pieces.
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