Decor_OcakSubat_2019

The power of design on a carpet…
“In 2019, soft designs, vibrant colours, geometric patterns and originally
shaped carpets will be trendy”…
the demands of our customers and the
demands of consumers in our designs.
We do this not only on paper but also through
our products which strengthened
by weaving as well. Our collections have
achieved success on a national scale and
reach out to consumers through the sales
channels of our companies exporting
many countries around the world.
For example;
• Moon-Passion collections of Angora
Carpet
• Zara, Kanyon and Amazon collections
of Crea Carpet
• Sophia, Norte, Risus and Nerio collections
of Mutaş Halı
Consist of our designed products.
What kind of carpets will be trendy
in 2019?
First of all I want to underline one fact;
Carpet is a visual product and in the consumer’s
decision to make the purchase,
the size of the factory has no role. People
first look at design and colours. Fashion
is also not a pending phenomenon.
The consumer wants to see a difference
every time. Based on these facts, we follow
the latest trends in the world meticulously
and reflect them on our designs.
In the coming period, we see that the
designs are in a soft but very colourful
direction. We think geometric patterns
will be one step further. In addition, the
consumer is now moving away from the
standard carpet size. They demand that
the shape and the size of the carpet be
unique to them, besides the colour and
pattern.
Capturing a common language with
its customers with its design-oriented
products, Tuval Design reaches national
and international consumers through
its sales channels. The company, which
follows the latest trends in the world
meticulously, presents the current
models, and emphasizes the effect of
the carpets that energise with design.
Cüneyt Bozkoyunlu, General Manager
of Tuval Design, said that the designs
will be soft in the coming period, but
the vivid colours will be at the forefront.
Bozkoyunlu, who stated that geometric
patterns will appear frequently, said the
consumers want to have the shape and
size of the carpet specially designed only
for themselves.
How do your designs meet consumers?
We are a young company but we have
an experienced team who has worked
in their fields for many years, following
global trends and having a command of
sector dynamics. Our business model
is completely design-oriented. We meet
How do you assess Turkey’s position
in the production and export of machine-made
carpets?
Turkey is one of the leading countries in
the production of machine-made carpets.
Already figures clearly reveal this
fact. According to the International Trade
Centre’ (ITC) data, Turkey is in the second
position in carpet exporting countries
after China. Turkey, 2.2 in 2013, 2.3
in 2014, 2 in 2015, 2.2 in 2016 and 1.9 billion
dollars in 2017 made carpet exports.
Thus, the total amount of carpets expor-
90 DECOR • January - February 2019