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model that allows our dealers to place<br />
orders through the system and automatically<br />
after shipment. With this model,<br />
which has no human intervention and<br />
its error is minimized, processes have<br />
become much faster.<br />
What are your predictions for <strong>2019</strong>?<br />
Royal Carpet Co. Since its establishment,<br />
it has been directing the sector with its<br />
innovations and determining its latest<br />
trends. Innovation is our indispensable.<br />
We have already prepared our new collections<br />
for the year <strong>2019</strong>, we are ready to<br />
start the new season quickly and yarely.<br />
We will continue to increase the number<br />
of points where our products are sold<br />
in Turkey in <strong>2019</strong> as well. Delivering our<br />
products to every point of the living areas<br />
of Turkey, is among this year’s most<br />
important goals.<br />
Can you tell us about your new Studio<br />
brand?<br />
Studio is a very new brand, we are at the<br />
very beginning of the road yet and we are<br />
predicting a fast growth in the coming<br />
years. In summary, people who want to<br />
have their own or custom-made carpets<br />
can choose products from our collections<br />
via our current catalogue or order<br />
us to make a special design for their<br />
own customized carpets to their home or<br />
workplaces. All the details such as the<br />
size of the carpet, the appropriate cutting<br />
according to the place that is going to be<br />
used, and the type of yarn can be customized<br />
according to the demands of the<br />
people.<br />
In addition, we will be launching special<br />
projects such as hotel carpet, yacht carpet,<br />
commercial area carpets, carpets<br />
prepared for special sections of airports.<br />
At this point, we are continuing our preparations.<br />
There is another recent innovation, credit<br />
card system, could you please give<br />
us a little information about it?<br />
First of all, this is one of our new studies<br />
and rapidly adopted by our dealers.<br />
We can also position this as a flexible<br />
working system with our brands. Our dealers<br />
can buy products from our system<br />
with their own credit card or with the<br />
consumers’ credit card who purchase<br />
the product, through an online system,<br />
and they can be our dealer with this<br />
method at the same time as well. They<br />
can take all the advantages of the active<br />
bank and instalment campaigns in our<br />
system. And they don’t have to pay any<br />
commissions for this.<br />
This system has been adopted by our dealers<br />
quickly because of its advantages<br />
despite the fact that it was very new.<br />
How do you evaluate Domotex Hannover<br />
and other following industry fairs?<br />
Domotex Hannover is one of the most<br />
important channels where we entered<br />
our target markets. At the same time,<br />
it is a very important fair to follow the<br />
innovations in the world closely. We will<br />
be attending the Domotex Hannover fair<br />
in <strong>2019</strong>, as we do every year with our Royal,<br />
Pierre Cardin and Atlas Halı brands<br />
and with our Royal BCF brand operating<br />
in the yarn sector in two different stand<br />
areas. We will certainly participate to<br />
Domotex Fair which is going to be held<br />
in Turkey in April <strong>2019</strong>, we will be taking<br />
our place with our 5 brands and with all<br />
our innovations.<br />
What kind of developments did you<br />
have in the name of your brands<br />
especially in the field of export in the<br />
last period?<br />
In 2018, we gave serious importance to<br />
the foreign market. The reason for this<br />
was to provide foreign exchange inflow to<br />
the country, because there is no financial<br />
risk to the foreign market as we operate<br />
shorter and guaranteed terms than the<br />
domestic market. One of our most important<br />
initiatives this year was to entering<br />
to America. We’re thinking of giving<br />
a few dealerships there. Especially since<br />
our Pierre Cardin brand is recognized all<br />
over the world, the demand will be very<br />
high. Our exports to nearly 28 countries,<br />
including the Middle East, Saudi Arabia<br />
and most of the European countries,<br />
continue. When we compare the currency<br />
between the past year and this year,<br />
we see a clear growth in exports. But we<br />
don’t see it enough. Export has a special<br />
importance as a national duty. Our<br />
goal is to provide foreign exchange input<br />
and to offer Turkish goods to foreign<br />
markets. In this sense, our hard work<br />
continues with the recruitment we make<br />
to our team. We will continue to make<br />
these supplements on all items when<br />
needed.<br />
What would you like to add lastly?<br />
As Royal Carpet Group, we will focus on<br />
our goals in <strong>2019</strong>. We firmly believe that<br />
this year we will contribute a lot to the<br />
economy of Turkey. As long as we do our<br />
best to achieve our goals, success will be<br />
a result for us.<br />
I wish everyone a happy and peaceful<br />
year in <strong>2019</strong>. My motto for this year<br />
is “Success is Together Nice”. I hope<br />
to achieve greater successes with my<br />
colleagues and business partners in the<br />
New Year.<br />
29 DECOR • January - February <strong>2019</strong>
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