Passionate Steward - 10th Anniversary Edition

Recovering Christian Stewardship from Secular Fundraising 135
• What kind of leadership, division of responsibilities, and
accountability does the parish seek in the administration of
the campaign?
• What kind of campaign structure will parishioners respond
to best?
• What particular training and skills will campaign volunteers
need in order to confidently carry out their ministry?
• Who will volunteer, and in what circumstances will they
volunteer (e.g. time commitment required, support
mechanisms, materials, etc.)?
• How many parishioners will volunteer to work on the
campaign? (This has a significant impact on how the
campaign is organized and designed.)
• How much money might be donated and with what
expectations (i.e. donor recognition, project oversight,
financial accountability, and other particular needs or
demands being met)?
• What kind of campaign plan would encourage the greatest
number of parishioners to donate? (Campaign design and
organization can help encourage the broadest participation
possible, which correlates directly with “ownership” of the
campaign, its goals and responsibilities.)
• When should the campaign be conducted?
• What confidential information might be received by the
Study director(s) that might not otherwise be shared with the
clergy and lay leadership of the parish?
This is not an exhaustive list, but it does identify basic
information critical to the design of a healthy and successful
campaign. Should this information be unsolicited, ignored, or
overlooked, parishes will find themselves squeezed into a boilerplate
campaign plan, as opposed to embracing a campaign tailored
to meet their evolving needs and unique character. No two parishes